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AMC Meeting 29th Sept 2011


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AMC Meeting 29th Sept 2011

  1. 1. The IAB Affiliate Marketing Council 29 th September 2011
  2. 2. Agenda
  3. 3. Agenda
  4. 4. Agenda
  5. 5. Research Committee Closing Date – Monday 10 th October
  6. 6. Agenda
  7. 7. Ethical Merchant Charter <ul><li>Launched Sept ‘11 </li></ul><ul><li>AMC Blog </li></ul><ul><li>IAB Site </li></ul><ul><li>A4U Forum </li></ul><ul><li>CJ & Awin Blogs </li></ul>
  8. 8. Affiliate Auditing <ul><li>Launched Sept 2011 </li></ul>
  9. 9. Other projects <ul><li>Product Feed guides: November 2011 (Fusepump) </li></ul><ul><li>Affiliate Payments: October 2011 (Duncan Popham) </li></ul><ul><li>Affiliate crib sheets FAQs (written by affs) </li></ul><ul><li>Attribution Basic mobile guide </li></ul><ul><li>New programme launch Crib sheet on creatives </li></ul>
  10. 10. Agenda
  11. 11. Legislation Committee <ul><li>Asbof Levy </li></ul><ul><ul><li>Next steps are with Asbof to contact networks </li></ul></ul><ul><li>ASA Best practice Document </li></ul>
  12. 13. Key Points <ul><li>Commissioners half time report due later this year </li></ul><ul><ul><li>Will include feedback / examples of action already taken </li></ul></ul><ul><li>Pro-active action by the ICO will not take place </li></ul><ul><ul><li>ICO will act on consumer complaints </li></ul></ul><ul><li>Transparency is key </li></ul><ul><ul><li>Need to tell the customers about cookie use on the site they are visiting </li></ul></ul><ul><li>Self Regulation is desirable </li></ul><ul><ul><li>ICO will help support and advise companies </li></ul></ul>
  13. 14. Next Steps <ul><li>Amend 5 Point plan and incorporate feedback from ICO (Nov) </li></ul><ul><li>Agree communication regarding affiliate cookies </li></ul><ul><ul><li>Sign-off from ICO & IAB </li></ul></ul><ul><li>Agree ways to promote the communication </li></ul><ul><ul><li>Affiliate Sites </li></ul></ul><ul><ul><li>Central website </li></ul></ul>
  14. 16. Council Project Groups Project Groups Current Council Structure
  15. 17. What do you think is the optimum size for your Council? Source: Survey Monkey/IAB Council Survey September 2011
  16. 18. Steering 20 people max (inc IAB), handpicked by IAB team based on prior contributions and requirement of group – meets monthly or at least every 6 weeks. New Council Structure Council Project Groups Project Groups
  17. 19. Key Points <ul><li>Steering committees to consist of a maximum of 20 members (can be less than 20 dependent upon the council) </li></ul><ul><li>LC members automatically eligible for steering committee election </li></ul><ul><li>3 strike rule : for steering committee members who miss 3 meetings in a calendar year </li></ul><ul><li>Review of steering committee members every 12 months (performance, commitment etc.) </li></ul>
  18. 20. Next Steps <ul><li>Merging sub committees – the four sub-committees will be merged in to one steering committee. </li></ul><ul><li>Phased approach – the steering committee will be formed in Q4 but not immediately due to the important work on-going e.g. e-Privacy Directive. </li></ul><ul><li>Project groups – Project groups will be formed to work with the steering committee and give those not on the steering committee the opportunity to be voted up. </li></ul><ul><li>Quarterly meetings - Steering committee will meet monthly, full council quarterly. </li></ul>
  19. 22. For everyone’s radar <ul><li>Research Council </li></ul><ul><ul><li>Building Brands Online Trilogy </li></ul></ul><ul><ul><li>AdSpend (Oct 5 th !) </li></ul></ul><ul><ul><li>Large display format effectiveness </li></ul></ul><ul><li>Training & Education </li></ul><ul><ul><li>2012 syllabus </li></ul></ul><ul><ul><li>Workshops and Pick & Mix </li></ul></ul><ul><li>Important updates </li></ul><ul><ul><li>IAB Engage 2011, 3 rd November </li></ul></ul><ul><ul><li>Connected TV research and whitepaper </li></ul></ul><ul><ul><li>Product & Advertising committee </li></ul></ul><ul><ul><li>Networks Council and IASH </li></ul></ul>
  20. 23. Broad remit <ul><li>B2B Council </li></ul><ul><ul><li>B2B Market Snapshot </li></ul></ul><ul><ul><li>Mobile Whitepaper </li></ul></ul><ul><li>Mobile Department </li></ul><ul><ul><li>M-commerce event and research </li></ul></ul><ul><ul><li>Mobile advertising whitepaper </li></ul></ul><ul><ul><li>Tablet research and whitepaper </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Measurement Framework </li></ul></ul><ul><ul><li>Paid-for promotion guidelines (ISBA endorsed) </li></ul></ul>
  21. 24. Branding <ul><li>Games Steering Group </li></ul><ul><ul><li>Gaming Britain: a nation united by digital play </li></ul></ul><ul><li>Video Council </li></ul><ul><ul><li>Video Engage, 24 Nov </li></ul></ul><ul><ul><li>Effectiveness and incremental reach </li></ul></ul><ul><ul><li>VAST 2.0 & VPAID standard drive </li></ul></ul><ul><li>Display Council </li></ul><ul><ul><li>Relaunching IAB display advertising hub </li></ul></ul><ul><ul><li>Creative reinvigoration (120 Hours and Future Formats) </li></ul></ul><ul><ul><li>Format standards, T&Cs, discrepancy, trading systems operations etc </li></ul></ul><ul><ul><li>Implementing BT notice </li></ul></ul>
  22. 25. Performance <ul><li>Search Council </li></ul><ul><ul><li>Search for Integration </li></ul></ul><ul><ul><li>Search Barometer research </li></ul></ul><ul><ul><li>Vertical toolkits: Retail </li></ul></ul><ul><ul><li>Big 2012 initiative (tbc) </li></ul></ul><ul><li>Lead Generation Council </li></ul><ul><ul><li>Market snapshot </li></ul></ul><ul><ul><li>Best practice </li></ul></ul>
  23. 26. Protection <ul><li>Regulatory Affairs and Behavioural Advertising Councils </li></ul><ul><ul><li>Self-regulatory framework </li></ul></ul><ul><ul><li>Technical specification for OBA icon </li></ul></ul><ul><ul><li>Research tracking awareness of icon on launch (consumer) </li></ul></ul><ul><ul><li>Tracking value of BT </li></ul></ul><ul><ul><li>Lobbying UK Government and ICO on implementation of revised E-Privacy Directive </li></ul></ul><ul><ul><li>Looking forward at upcoming Data Protection review at European Commission </li></ul></ul><ul><ul><li>Seeking to hold event in Westminster to engage MPs about online advertising privacy concerns </li></ul></ul>
  24. 28. A4U Expo Clinic - ePrivacy <ul><li>2 hour slot on 2 nd day of the Expo </li></ul><ul><li>“ Drop in clinic” style session where people can visit and ask questions about the ePrivacy directive </li></ul><ul><li>5 point plan to be published and distributed </li></ul><ul><li>Research report to be published if available in time </li></ul>
  25. 30. Next Meeting <ul><li>Anybody that would like to put themselves for the Chair in 2012 should contact Helen Southgate and Chris Probert </li></ul><ul><li>Last council meeting of the year – 24 th November </li></ul><ul><ul><li>Potentially with sponsored networking drinks afterwards </li></ul></ul>