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Monster Farm Design - Marketing Fundamentals

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A presentation for the BNI Impact Kitchener networking group.

Published in: Marketing
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Monster Farm Design - Marketing Fundamentals

  1. 1. Y O U R F U L L S E R V I C E M A R K E T I N G T E A M
  2. 2. PHOTOGRAPHY COMMERCIAL, PORTRAIT & ARCHITECTURAL PHOTOGRAPHY WEBSITE DESIGN & DEVELOPMENT ATTRACTIVE & FUNCTIONAL CONTENT MANAGED WEBSITES BRANDING LOGOS, MESSAGE & CULTURE
  3. 3. EMAIL MARKETING TARGETTED EMAIL NEWSLETTERS & OUTREACH CONTENT & WRITING SHAPING YOUR MESSAGE GRAPHIC DESIGN PRINT DESIGN & TRADESHOW BOOTHS
  4. 4. MARKETING FUNDAMENTALS GETTING YOUR BRAND OFF THE GROUND
  5. 5. STAY FOCUSED
  6. 6. Identify your silos • What are your strengths? • What do you enjoy? • Where do you make money? • Don’t be afraid to specialize.
  7. 7. Prioritize • Focus on your strengths. • Rank your verticals. • Cut out dead weight.
  8. 8. • Boutique Brand & Services • Focus on high end home builders, architects, landscaping companies & corporate clients • 30 years without focus • 10 years of no growth • Weak budget branding OAKRIVERM A T U R E T R E E S E R V I C E S
  9. 9. YOUR MESSAGE
  10. 10. Find your voice • Nobody cares. • Shift your perspective. • Be genuine. • Lead with emotion.
  11. 11. LIVE YOUR BRAND
  12. 12. Privacy is dead • Being 2 different people is tough. • You will be google’d and facebook’d. • Being absent isn’t an option. • Trust is built on familiarity.
  13. 13. SOCIAL MEDIA
  14. 14. SNAPCHATLINKEDIN SPECIALIZED TWITTERFACEBOOK INSTAGRAM B2B, B2C Visually interesting businesses Business to consumer B2B & Service oriented B2B millenials 500px, Flickr, Sketchfab, YOUTUBE, Behance, Houzz Social MediaWHEN TO USE IT
  15. 15. M O N S T E R FA R M . C A THANK YOU

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