2. One Child Thriller Project
• multi-award winning
• critically acclaimed story
• critically acclaimed transmedia experience
• world-wide exposure
• $250,000 budget (self-funded)
• The One Child ebook was awarded the QED by Digital Book
World earlier this year - one of only 85 books world-wide to be
awarded this honor.
26. Lessons Learned
• How to plan & execute a cross-platform story
• How to engage the audience
• Huge potential for brand integration
• Plan a long tail
• Start early, seed storyworld
• Own your properties/platforms (IP)
• Physical distribution was needed
• Online discovery is not enough
(sowing not throwing the seeds)