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Francomedia / Enthrill
@ocnarfnivek
Kevin Franco
Transmedia Storytelling
Using cross-platform media to immerse
the audience in awesomeness
Presentation to SYMPIA
One Child Thriller Project
• multi-award winning
• critically acclaimed story
• critically acclaimed transmedia experience
• world-wide exposure
• $250,000 budget (self-funded)
• The One Child ebook was awarded the QED by Digital Book
World earlier this year - one of only 85 books world-wide to be
awarded this honor.
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
Rick Plester Kristin Reilly Roberto Dorazio
Al MurdochMurray Vair Grant Nolin
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
Transmedia Storytelling
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
One_Child_Transmedia_Storytelling1
Russell Matthews
Investigative Reporter
NBC Boston
Channel 4
Carson Grant
Head of High Frequency
Trading at Platinus Invesments
M.I.T. MBA
Storytelling
Immersive
Experience
Promotional
Transmedia
Lessons Learned
• How to plan & execute a cross-platform story
• How to engage the audience
• Huge potential for brand integration
• Plan a long tail
• Start early, seed storyworld
• Own your properties/platforms (IP)
• Physical distribution was needed
• Online discovery is not enough
(sowing not throwing the seeds)
Francomedia / Enthrill
@ocnarfnivek
Kevin Franco

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