Blackmores had got close with their old site but the site was creaking and much of the content started to feel ‘one size fits all’ and there was many mircosites – here they really wanted a new site that was ‘Australian’s biggest community dedicated to natural health and wellbeing.’
So some of the things we wanted and needed to consider in the new site.
First initial scamp from the wireframe- tried to incorporate a more personalised experience.
Wasn’t to far off our design and vision
Kim Elsass, Chief Information Officer, Sitecore. “By creating such a strong and attractive community, Blackmores has become one of the top websites in Australia and New Zealand. We are proud to recognise and congratulate them.” AND the numbers are still rising
Iab show and tell
IAB Showcase<br />JUNE 8, 2010<br />
Where to go? <br />Australians didn’t have the one digital destination point.<br />Trouble seeking reliable advice on their health.<br />Customers wanted immediate professional advice.<br />Wanted to connect via online groups and communities.<br />
Video shared via Twitter more than 1,200 times <br />‘liked’ via Blackmores’ Facebook Group 400times<br />2,184 editable wellbeing goals have been set, 32 goals a day.<br />Average time 3 min 18 sec onsite with people spending 20 sec less time searching for content. <br />Product page views have notched up a massive 20,221 eyeballs in one month.<br />With 196,364 new visitors and active subscribers currently at 286,648<br />Blackmores Wins Sitecore’s global ‘Site of the Year’ award <br />