Power Of Direct Marketing


Published on

Published in: Business, News & Politics
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • 09/17/09
  • Power Of Direct Marketing

    1. 1. Direct Marketing Solutions Your 1 stop direct marketing shop www.dmsnet.co.za 1
    2. 2. www.dmsnet.co.za <ul><li>General overview of DMS </li></ul><ul><li>How can DMS help me? </li></ul><ul><li>Services offered </li></ul>Outline 2
    3. 3. Established in 1997, Direct Marketing Solutions has grown to become an all in one direct marketing business, that offer viable solutions to clients needs from finding lists of specific target markets; design to print and packaging to distribution. DMS offer services to a wide variety of organizations of various sizes from financial institutes, manufacturers, retailers, NGO’s, publishers, educational institutes and much more. Enquire with us to find out how we have the flexibility to suit your requirements. DMS is based on the West Rand and help clients throughout South Africa. We pride ourselves in high quality control standards, being reliable, affordable as well as taking pride in customer service excellence. www.dmsnet.co.za General overview of Direct Marketing Solutions 3
    4. 4. www.dmsnet.co.za <ul><li>General overview of DMS </li></ul><ul><li>How can DMS help me? </li></ul><ul><li>Services offered </li></ul>Outline 4
    5. 5. <ul><li>We help organisations from Small to Medium Enterprises, NGO’s and Corporate companies in the following ways: </li></ul><ul><li>Provide a means to finding new sales leads from new prospective customers. </li></ul><ul><li>Provide a means to enjoy repeat sales from your current database of clients. </li></ul><ul><li>Send out your customer communications professionally and on time. </li></ul>www.dmsnet.co.za How can Direct Marketing Solutions help me? 5
    6. 6. <ul><li>Finding new sales leads </li></ul><ul><li>We can help with lead generation for you and awareness of your organisation to find new business by providing up to date reputable lists of relevant decision making contacts. </li></ul><ul><li>Your market can be targeted on a number of criteria whether you are looking for business to business or consumer lists: </li></ul><ul><li>Business to Business Lists Consumer Lists </li></ul>www.dmsnet.co.za How can Direct Marketing Solutions help me? 6 <ul><li>Industry classification. </li></ul><ul><li>Size of companies required. </li></ul><ul><li>Area(s) required – Local, National or </li></ul><ul><li>International. </li></ul><ul><li>Contact person responsible decision making in regard to your offer, promotion </li></ul><ul><li>or awareness campaign and more … </li></ul><ul><li>LSM Range (Living Standard Measure) </li></ul><ul><li>Age </li></ul><ul><li>Area(s) required – Local, National or </li></ul><ul><li>International. </li></ul><ul><li>Male or female </li></ul><ul><li>Address and telephone numbers and more… </li></ul>
    7. 7. <ul><li>Finding new sales leads (continued) </li></ul><ul><li>After selecting your ideal target market from an extensive range of prospecting lists available… </li></ul><ul><li>… We will then help you reach your target audiences in one or more ways from direct mail marketing to SMS and e-mail campaigns. </li></ul><ul><li>Starting with direct mail marketing: </li></ul><ul><li>A creative concept for a campaign is planned to achieve desirable responses. If you do not already have a creative concept or design to grab hold of prospective customers attention and business, you can brief our creative team with your idea’s to mould an incredible marketing campaign. </li></ul><ul><li>The next step is the high quality litho printing of the offer/prospect letter, or even just to create extended awareness of your presence in the market. It all depends on your needs. </li></ul><ul><li> </li></ul>www.dmsnet.co.za How can Direct Marketing Solutions help me? 7
    8. 8. Finding new sales leads (continued) Once printed, your campaign is posted to the destination of the prospective clients. It takes 3 – 5 days to reach your target market with the relevant advertising message. This precise targeted advertising also allows for personalisation in terms of using the prospects full name, job title and company details to grab their attention. The same applies for consumer or medical lists. On certain extensive prospecting lists, we can provide telephone numbers and/or Fax numbers and/or e-mail addresses. The printed medium remains the most powerful direct marketing tool when prospecting for a number of reasons, including the fact that it is so flexible and tangible. When performing e-mail campaigns, you can brief our creative team on your requirements. We will then go from design to html conversion and the bulk transmission of your campaign. The same applies for SMS campaigns. www.dmsnet.co.za How can Direct Marketing Solutions help me? 8
    9. 9. 2. Creating repeat sales There are a number of ways to create repeat sales from your current client base depending on your industry classification. Communicating with your customers on a regular basis is imperative. One of the best ways to achieve repeat sales from your customers is direct promotion . We can help you to design and print anything from catalogues to creating loyalty club programs as well as e-mail campaigns for an integrated approach to looking after your clients. It is important to set up and run these customer relationship management programs to experience continued business from valued clients especially in these tough economic times. We will effectively execute these tasks for you at an affordable rate with high quality control measures while you concentrate on what you do best in your core business. www.dmsnet.co.za How can Direct Marketing Solutions help me? 9
    10. 10. 3. Communicating professionally and on time with your clients . We specialise in communications of the printed medium such as letters, policies or newsletters through to catalogues – whatever requirement you may have. Therefore we implement the highest levels of quality control through every stage of production making sure the correct information reaches the correct person or company on time, every time. Variable data can sometimes be necessary and needs to be handled with the utmost care. Let DMS handle these time consuming, delicate operations while you concentrate on what you do best in your core business. We also send out e-mail newsletters and offers on a regular basis. From design to html conversion to transmission. www.dmsnet.co.za How can Direct Marketing Solutions help me? 10
    11. 11. www.dmsnet.co.za <ul><li>General overview of DMS </li></ul><ul><li>How can DMS help me? </li></ul><ul><li>Services offered </li></ul>Outline 11
    12. 12. <ul><li>Creative Concept, Copy and Design. </li></ul><ul><li>List Broking. </li></ul><ul><li>Printing – Lithographic and Laser. </li></ul><ul><li>Mailroom. </li></ul><ul><li>Database Development and Management. </li></ul><ul><li>Data Verification and Manipulation. </li></ul><ul><li>Address Cleaning and issuing of PAMSS certificates. </li></ul><ul><li>Fulfillment. </li></ul><ul><li>Finishing Solutions. </li></ul><ul><li>E-mail and SMS campaigns. </li></ul>www.dmsnet.co.za Services 12
    13. 13. <ul><li> </li></ul><ul><li>Creative Concept, Copy and design </li></ul><ul><li>Design to shine </li></ul><ul><li> The building blocks of your campaign </li></ul><ul><li>Our experts are ready to tackle your creative problems big or small, artwork, copywriting or design. You will need to brief us on the artwork or typeset that is required if you or your agency have not already prepared it. </li></ul><ul><li> List Broking </li></ul><ul><li>Using the Right List </li></ul><ul><li>We can source quality up to date business to business, consumer or medical lists relevant to your cause. </li></ul>www.dmsnet.co.za Services 13
    14. 14. <ul><li> </li></ul><ul><li> Printing - Lithographic </li></ul><ul><li> Production </li></ul><ul><li> Made easy </li></ul><ul><li>We print letterheads, envelopes, brochures, business cards or anything for that matter. Printing of your direct mail marketing campaign does not need to become a complicated task weighed down by industry jargon. Speak to us for the most practical advise for your printing needs. </li></ul><ul><li> </li></ul><ul><li> Printing - Laser </li></ul><ul><li> Personalisation </li></ul><ul><li>From address lines, names and salutations on a mail communication to in depth variable over printing such as detailed policies or flat sheet statements - we ensure the highest quality standards making sure it is correct. </li></ul><ul><li>We also overprint envelopes and laser labels. </li></ul>www.dmsnet.co.za Services 14
    15. 15. <ul><li> </li></ul><ul><li> Mailroom </li></ul><ul><li> Exceptionally managed </li></ul><ul><li>Direct Mail is very flexible because communications vary from policies and newsletters to promotional campaigns, and at times can become very complex. </li></ul><ul><li>Therefore we ensure the highest quality control when collating, matching, sealing or any other mailroom processes </li></ul><ul><li> </li></ul><ul><li> Postage </li></ul><ul><li>Prices vary depending on the size of your package whether an envelope, box or tube. </li></ul><ul><li>We get the best possible promotional rates for you when mailing bulk. </li></ul>www.dmsnet.co.za Services 15
    16. 16. <ul><li>Database Development & Management </li></ul><ul><li>We have the just right solution for you </li></ul><ul><li>Depending on your organisation’s data requirements, our IT specialists can develop a unique database software program tailored to your needs. </li></ul><ul><li>We can help manage these systems for you as well. </li></ul><ul><li>Database Verification and Manipulation </li></ul><ul><li>Power of Data </li></ul><ul><li>Making sure your data is correct and fixing it where it is not ensures the highest possible delivery rate. </li></ul>www.dmsnet.co.za Services 16
    17. 17. <ul><li>Address Cleaning </li></ul><ul><li>Making sure it gets there </li></ul><ul><li>Using our accredited software program designed to clean your data ensuring the address structure is correct, including the postal code – We issue you with a PAMSS certificate for bulk mailing purposes. </li></ul><ul><li>Fulfillment </li></ul><ul><li>Easy as 1…2…3 </li></ul><ul><li>We successfully manage and fulfill your inventory from orders via mail, telephone, fax or e-mail. Shipping is accurate, fast and efficient </li></ul>www.dmsnet.co.za Services 17
    18. 18. <ul><li>Finishing Solutions </li></ul><ul><li>No job is too big or small </li></ul><ul><li>Any finishing solutions that you may need from binding, collating, stapling, folding, wrapping to heat sealing and more… </li></ul>www.dmsnet.co.za Services 18