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A leaflets can be a great communication tool if done properly known. That is why, before creating a leaflets, think in each of the sections that Comprise to define your goal and, Therefore, to plan its development.
Try to communicate the message. And that defines the message to be Transmitted through a leaflet is one of the biggest problem for companies and designers. Ideally in such cases is to meet with the marketing team and think about the usefulness that user will then define the message.