Infographics for a 6.25-Second World


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According to the Ladders, the average recruiter only takes 6.25 seconds to scan a resume. Twitter only has 140 characters. The broadcast world demands a 20-second bite...or less. How can we communicate faster and still be effective. One of the keys is Big Data in the form of infographics to tell a compelling story.

Published in: News & Politics, Technology
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Infographics for a 6.25-Second World

  1. 1. Infographics in a 6.25-Second World Kevin M. Brett May 7, 2013
  2. 2. The 20-Second Bite “The way in which information is exchanged so quickly has forever changed the way in which people want to consume information. They demand that things be condensed into 20-second sound bites. With complex problems, this is exceedingly difficult, but to be an effective communicator and leader you need to be able to condense complex items down to the core and be able to do this quickly.” – Tony Blair, former UK Prime Minister.
  3. 3. The 140-Character “Tweet”
  4. 4. Recruiter CV Viewing Time: 6.25 Seconds • Recruiters look at a résumé for an average 6.25 seconds before deciding if the candidate is a potential fit, according to job-search site TheLadders.
  5. 5. Era of Big Data “We have become a profession that is brilliant with the written word, but we must become a profession that knows how to show as equally as we tell.” – Richard Edelman
  6. 6. Journalism “Light”?
  7. 7. USA Today Weather Graphics
  8. 8. Enough, But Not Too Much
  9. 9. Singular Infographic Classic USA Today Style
  10. 10. Introduction Headline: Three-Five Points
  11. 11. Great Way to Illustrate Stats
  12. 12. Good Subject: Too Much Big Data
  13. 13. Four Infographic Approaches • 1. Headline; Three-Five Points • 2. One Large Graphic (USA Today) • 3. Comparison (LinkedIn vs. Facebook) • 4. Process Flow Graphic
  14. 14. How a Bill Becomes Law
  15. 15. Infographics for Digital Natives • Adequate Font Size • Easy to Read (calibri); Easy to Read (aerial); • Easy to Read (verdana); Easy to Read (cambria); Boring to Read (Times Roman) • Consistency of font and visuals (Does it look like your client?) • Contrast font color and background
  16. 16. Blog Post on Your Infographic • Why this infographic? • Importance of infographics? • Tips for creating infographics? • What research? Citations?