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Domain Awarness


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Domain Awarness

  1. 1. DomainAwareness KevinBarnes tokevinbarnes
  2. 2. AgendaWhat is Domain AwarenessImportance of Domain Awareness8 Important Awareness Factors Domain Awareness
  3. 3. What Is Domain Awareness?
  4. 4. What Is Domain Awareness?The act of making oneself knowledgeable of awebsite’s domain history and understanding how the history impacts the domain’s authority and success on the internet. Domain Awareness
  5. 5. Importance of Domain Awareness
  6. 6. Importance of Domain AwarenessJust like a credit score indicates to a loancompany a person’s history on how well theymanage their finances. Search Engines scoreand develop a historical profile on a domain.This profile is then used to assess how wellthey can trust a domain. Domain Awareness
  7. 7. Importance of Domain AwarenessIf a domain has a historical profile of having poorquality content that never get’s linked to, the searchengines keep track and update the domains profile.Sometimes the search engine receives signals thatdon’t reflect the domains historical profile. In thiscases, warning signals are activated and the searchengines algorithms work to assess if the changes arespam related or not. Domain Awareness
  8. 8. Importance of Domain AwarenessTypically when this happens in Google for example. Youwill notice what many refer to as the Google Dance oroften a domain will disappear from the search rankingsto what is called the sandbox.Anytime a domains historical profile is suddenlychanged. You will notice shifts in search enginerankings. So, before you create any SEO or backlinkingcampaign. Learn everything you can about it’s history. Domain Awareness
  9. 9. Importance of Domain AwarenessDomain Awareness puts you at an advantage. Itallows you to develop a promotion strategy thatavoids or reduces the amount of signals that wouldcause your domains to be sandboxed or de-indexed. Domain Awareness
  10. 10. 8 Important Awareness Factors
  11. 11. 8 Important Awareness Factors Domain Age Number Root Linking Domains Types Of Backlinks Quality Of Backlinks Frequency Of Backlinks Google Page Rank Cache Date Historical Content Domain Awareness
  12. 12. What’s Was CoveredWhat is Domain AwarenessImportance of Domain Awareness8 Important Awareness Factors Domain Awareness
  13. 13. DomainAwareness KevinBarnes tokevinbarnes