WORDPRESS
FOR
NONPROFITS
KEVIN A. BARNES
WORDCAMP MKE — JULY 26, 2014
STEAL MY SLIDES
Presentation at: http://kevv.co/wcmke14/
WHO AM I?
Nonprofit Experience:
• Active with nonprofits since 1981
• Have served as a Board Member for two nonprofits (ni...
WHO AM I?
Website / WordPress Experience:
• Hand-coded my first website (for fun) in 1995
• Created my first website using...
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits...
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits...
WORDPRESS FOR
NONPROFITS
What makes WordPress such a good choice?
• Cost
• Support
• Scalable
• Easy to Use (plus high ado...
WHO’S USING
WORDPRESS?
Find more at: http://wordpress.org/showcase/tag/non-profit/
WHO’S USING
WORDPRESS?
Find more at: http://wordpress.org/showcase/tag/non-profit/
WHO’S USING
WORDPRESS?
Find more at: http://wordpress.org/showcase/tag/non-profit/
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits...
JUST FOR
NONPROFITS
Hosting
• Dreamhost = free for U.S. 501(c)3
http://wiki.dreamhost.com/Non-profit_Discount
• Grassroots...
JUST FOR
NONPROFITS
Your 15-year-old nephew is not a web hosting company
Photo Source: steve_cx on Flickr
JUST FOR
NONPROFITS
Out-of-the-Box
Theme
• Free and
Premium
Themes
• Must find one
that meets your
needs “as is”
• Low cos...
RESOURCES
Where to find WordPress Themes for Nonprofits:
• The WordPress Theme Repository (free themes)
http://wordpress.o...
RESOURCES
A few examples of some WordPress Themes for Nonprofits:
• Theme Canon — Kause Theme
http://themecanon.com/themes...
RESOURCES
A few examples of some WordPress Themes for Nonprofits:
• Organic Themes — Purpose Theme
http://organicthemes.co...
RESOURCES
A few examples of some WordPress Themes for Nonprofits:
• Websavvy Marketing — Patricia Theme (requires the Gene...
JUST FOR
NONPROFITS
Plugins
WordPress Plugin Repository: http://wordpress.org/plugins/
JUST FOR
NONPROFITS
A sampling of WordPress Plugins for Nonprofits
• Smart Donations
http://wordpress.org/plugins/smart-do...
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits...
USE WINNING
CONTENT
Good:
1. Use nice, iconic images
2. Feature people
3. Include success stories
4. Present a clear Call ...
MAKE IT EASY
TO DONATE
USE WINNING
CONTENT
Mistakes to Avoid:
1. Ignoring visitors’ questions
2. Offering too many things on the Home page
3. Hav...
DON’T OVERLOAD THE
HOME PAGE
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits...
QUESTIONS?
Photo Source: Bilal Kamoon on Flickr
QUESTIONS?
Contact Kevin:
• Website
http://www.kevinabarnes.com/
• Email
contact@kevinabarnes.com
• Twitter
@KevinABarnes
...
AGENDA
Why WordPress is a Great Fit for Nonprofits
Just for Nonprofits — WordPress Tools and Resources
Just for Nonprofits...
RESOURCES
A Small Sampling of Nonprofits using WordPress for CMS:
• charity: water
http://www.charitywater.org/
• ASPCA
ht...
RESOURCES
A Small Sampling of Nonprofits using WordPress for Blogs:
• Feeding America
http://blog.feedingamerica.org/
• Sa...
RESOURCES
Learn More About other Nonprofits’ Websites:
• Is It WordPress?
http://www.isitwp.com/
• Philanthropedia
http://...
RESOURCES
Website Accessibility:
• WordPress Codex
http://codex.wordpress.org/accessibility
• WordPress Accessibility Grou...
RESOURCES
Free Stuff:
• Google Analytics Dashboard Template for Nonprofits
http://www.smartcausedigital.com/website-analyt...
RESOURCES
Some Blogs that cover Nonprofits and Web Technology:
• Nonprofit Blog Exchange (on WordPress.com)
http://nonprof...
RESOURCES
Great Places to Learn More About WordPress:
• WordPress Codex
http://codex.wordpress.org/
• WordPress.tv
http://...
RESOURCES
Contact Kevin:
• Website
http://www.kevinabarnes.com/
• Email
contact@kevinabarnes.com
• Twitter
@KevinABarnes
•...
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WordPress for Nonprofits

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Nonprofits of all types and sizes are discovering the power of WordPress. Its cost (as low as free), ease of use and highly customizable functionality make it a great choice for nonprofit organizations. For everything from nonprofit board management to accepting donations through your website, WordPress has nonprofits covered. This session from WordCamp Milwaukee 2014 examined some of the powerful WordPress themes and plugins designed especially for nonprofits, WordPress hosting options available to nonprofits, and other ways nonprofits can get the most out of WordPress in order to meet their mission and specific needs.

This session originally was presented by Kevin A. Barnes at WordCamp Milwaukee 2014 on July 26, 2014.

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WordPress for Nonprofits

  1. 1. WORDPRESS FOR NONPROFITS KEVIN A. BARNES WORDCAMP MKE — JULY 26, 2014
  2. 2. STEAL MY SLIDES Presentation at: http://kevv.co/wcmke14/
  3. 3. WHO AM I? Nonprofit Experience: • Active with nonprofits since 1981 • Have served as a Board Member for two nonprofits (nine years total) • Digital Marketing Director for The Crohn’s Journey Foundation • Support Group Facilitator with CCFA
  4. 4. WHO AM I? Website / WordPress Experience: • Hand-coded my first website (for fun) in 1995 • Created my first website using WordPress in 2004 • Responsible for website development at Milwaukee marketing agency Creatonomy from 2006 to 2011 • Developing custom WordPress themes for clients since 2006
  5. 5. AGENDA Why WordPress is a Great Fit for Nonprofits Just for Nonprofits — WordPress Tools and Resources Just for Nonprofits — Special Considerations Q & A Appendix: Resources
  6. 6. AGENDA Why WordPress is a Great Fit for Nonprofits Just for Nonprofits — WordPress Tools and Resources Just for Nonprofits — Special Considerations Q & A Appendix: Resources
  7. 7. WORDPRESS FOR NONPROFITS What makes WordPress such a good choice? • Cost • Support • Scalable • Easy to Use (plus high adoption rates) • Easy to Maintain • SEO Friendly • Accessibility • Many Themes and Plugins already exist for Nonprofits • Customizable
  8. 8. WHO’S USING WORDPRESS? Find more at: http://wordpress.org/showcase/tag/non-profit/
  9. 9. WHO’S USING WORDPRESS? Find more at: http://wordpress.org/showcase/tag/non-profit/
  10. 10. WHO’S USING WORDPRESS? Find more at: http://wordpress.org/showcase/tag/non-profit/
  11. 11. AGENDA Why WordPress is a Great Fit for Nonprofits Just for Nonprofits — WordPress Tools and Resources Just for Nonprofits — Special Considerations Q & A Appendix: Resources
  12. 12. JUST FOR NONPROFITS Hosting • Dreamhost = free for U.S. 501(c)3 http://wiki.dreamhost.com/Non-profit_Discount • Grassroots.org (through Bluehost) = free for Silver or Gold Guidestar Participantshttp://www.grassroots.org/free-website- tools-bluehost-web-hosting • WordPress.com = free plan (with restrictions) for anyone (not just nonprofits)http://en.blog.wordpress.com/2013/05/14/nonprofits -on-wordpress/
  13. 13. JUST FOR NONPROFITS Your 15-year-old nephew is not a web hosting company Photo Source: steve_cx on Flickr
  14. 14. JUST FOR NONPROFITS Out-of-the-Box Theme • Free and Premium Themes • Must find one that meets your needs “as is” • Low cost Create a Custom Theme (unique) • Typically hire a resource(s) for design/develop ment • Can get exactly what you want • High cost Modify an Existing Theme • Requires basic development skills • Can turn a “sort of” fit into a “very close” fit • Moderate cost
  15. 15. RESOURCES Where to find WordPress Themes for Nonprofits: • The WordPress Theme Repository (free themes) http://wordpress.org/themes/ • Woo Themes (premium themes) http://www.woothemes.com/product-category/themes/ • Array Themes (premium themes) https://array.is/ • Theme Foundry (premium themes) https://thethemefoundry.com/
  16. 16. RESOURCES A few examples of some WordPress Themes for Nonprofits: • Theme Canon — Kause Theme http://themecanon.com/themes/kause/
  17. 17. RESOURCES A few examples of some WordPress Themes for Nonprofits: • Organic Themes — Purpose Theme http://organicthemes.com/theme/purpose-theme/
  18. 18. RESOURCES A few examples of some WordPress Themes for Nonprofits: • Websavvy Marketing — Patricia Theme (requires the Genesis Framework) http://www.web-savvy-marketing.com/store/patricia/
  19. 19. JUST FOR NONPROFITS Plugins WordPress Plugin Repository: http://wordpress.org/plugins/
  20. 20. JUST FOR NONPROFITS A sampling of WordPress Plugins for Nonprofits • Smart Donations http://wordpress.org/plugins/smart-donations/ • Membership (Pro and Lite versions available) http://wordpress.org/plugins/membership/ • Nonprofit Board Management http://wordpress.org/plugins/nonprofit-board-management/ • MailChimp for WordPress (Premium and Lite versions) http://wordpress.org/plugins/mailchimp-for-wp/ • WordPress SEO by Yoast http://wordpress.org/plugins/wordpress-seo/
  21. 21. AGENDA Why WordPress is a Great Fit for Nonprofits Just for Nonprofits — WordPress Tools and Resources Just for Nonprofits — Special Considerations Q & A Appendix: Resources
  22. 22. USE WINNING CONTENT Good: 1. Use nice, iconic images 2. Feature people 3. Include success stories 4. Present a clear Call to Action 5. Use the best keywords for your cause 6. Feature endorsements / testimonials 7. Make it easy to donate
  23. 23. MAKE IT EASY TO DONATE
  24. 24. USE WINNING CONTENT Mistakes to Avoid: 1. Ignoring visitors’ questions 2. Offering too many things on the Home page 3. Having confusing navigation 4. Failing to offer offline ways to connect 5. Having inconsistent design 6. Keeping your blog on a separate site 7. Filling the site with jargon
  25. 25. DON’T OVERLOAD THE HOME PAGE
  26. 26. AGENDA Why WordPress is a Great Fit for Nonprofits Just for Nonprofits — WordPress Tools and Resources Just for Nonprofits — Special Considerations Q & A Appendix: Resources
  27. 27. QUESTIONS? Photo Source: Bilal Kamoon on Flickr
  28. 28. QUESTIONS? Contact Kevin: • Website http://www.kevinabarnes.com/ • Email contact@kevinabarnes.com • Twitter @KevinABarnes • Download These Slides http://kevv.co/wcmke14/ • Let’s Talk Live at WordCamp MKE: I’ll be around for the entire weekend — catch me between sessions.
  29. 29. AGENDA Why WordPress is a Great Fit for Nonprofits Just for Nonprofits — WordPress Tools and Resources Just for Nonprofits — Special Considerations Q & A Appendix: Resources
  30. 30. RESOURCES A Small Sampling of Nonprofits using WordPress for CMS: • charity: water http://www.charitywater.org/ • ASPCA http://www.aspca.org/ • Greenpeace USA http://www.greenpeace.org/usa/en/ • Kiva http://www.kiva.org/ • The Michael J. Fox Foundation for Parkinson’s Research https://www.michaeljfox.org/
  31. 31. RESOURCES A Small Sampling of Nonprofits using WordPress for Blogs: • Feeding America http://blog.feedingamerica.org/ • Salvation Army http://blog.salvationarmyusa.org/ • National Aquarium http://nationalaquarium.wordpress.com/ Find other Nonprofits using WordPress (for CMS and blogs): • http://wordpress.org/showcase/tag/non-profit/
  32. 32. RESOURCES Learn More About other Nonprofits’ Websites: • Is It WordPress? http://www.isitwp.com/ • Philanthropedia http://www.myphilanthropedia.org/
  33. 33. RESOURCES Website Accessibility: • WordPress Codex http://codex.wordpress.org/accessibility • WordPress Accessibility Group http://make.wordpress.org/accessibility/ • Themes which meet the WordPress Theme Accessibility Audit Guidelines http://wordpress.org/themes/tags/accessibility-ready (Note: The themes in the WordPress Theme Repository tagged with “accessibility-ready” are not the only themes that meet the Accessibility Audit Guidelines, but rather those are the themes that have gone through the actual audit process.) • WP Accessibility plugin https://wordpress.org/plugins/wp-accessibility/
  34. 34. RESOURCES Free Stuff: • Google Analytics Dashboard Template for Nonprofits http://www.smartcausedigital.com/website-analytics • Google for Nonprofits http://www.google.com/nonprofits/ • Grassroots.org http://www.grassroots.org/
  35. 35. RESOURCES Some Blogs that cover Nonprofits and Web Technology: • Nonprofit Blog Exchange (on WordPress.com) http://nonprofitblogexchange.wordpress.com • Network for Good® Nonprofit Marketing Blog http://www.nonprofitmarketingblog.com • Kiva’s Nonprofit Communications Blog http://www.nonprofitmarketingguide.com/blog/ • Nonprofit Tech For Good http://www.nptechforgood.com • Idealware Blog (on nonprofit software) http://www.idealware.org/blog
  36. 36. RESOURCES Great Places to Learn More About WordPress: • WordPress Codex http://codex.wordpress.org/ • WordPress.tv http://www.wordpress.tv/ • BobWP (some premium content) http://bobwp.com • wp101 (premium content) http://www.wp101.com/
  37. 37. RESOURCES Contact Kevin: • Website http://www.kevinabarnes.com/ • Email contact@kevinabarnes.com • Twitter @KevinABarnes • Download These Slides http://kevv.co/wcmke14/ • Let’s Talk Live at WordCamp MKE: I’ll be around for the entire weekend — catch me between sessions.

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