Using Twitter To Increase Sales

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Learn how to build and sustain creative and effective campaigns using Twitter.

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  • I have a secret for you: people do business with those that they know, like and trust. A simple statement, but it has profound implications for how you do business and interact with your customers.
  • There are a few bits of Twitter text, or “jargon” that we need to know in order to tweet. We can see them here on Travel Portland’s site. We’ll be looking at this more today, as it is a great twitter presence.Tweet: a message on Twitter (140 characters)Retweet (RT): when you share someone else’s tweet@Name: someone’s “twitter name” – becomes a link.#Tag: a “hashtag” that helps you find topicsShortened links: save spaceClients: what programs people use to Tweet
  • Who uses Twitter?20% of 25 to 34 year olds19% of 18 to 24 year olds 10% of 35 to 44 year olds5 % of 45-54 year olds76% of Twitter users use the internet wirelesslyOnly 10% of those earning more than $75,000 use Twitter, while 17% of those making less than $30k use the service.
  • From a destination perspective here…
  • Who doesn’t use Twitter?People who haven’t heard of Twitter. And teens.
  • How do people access Twitter?Twitter.comPhones (Tweetie/Tweetdeck)Helper sites (i.e.Hootsuite)Widgets on blogs and websitesDesktop applications (Tweetdeck)
  • How do people access Twitter?Twitter.comPhones (Tweetie/Tweetdeck)Helper sites (i.e.Hootsuite)Widgets on blogs and websitesDesktop applications (Tweetdeck)
  • How do people access Twitter?Phones (Tweetie/Tweetdeck)Remember – 75% of people using Twitter do so wirelessly…that means most are using their smartphones, or mobile devices. Tweetdeck (seen here) and Tweetie are just the top of a long list of applications you can use to read, send, retweet, and monitor Twitter activity.
  • How do people access Twitter?Hootsuite is an excellent tool that businesses use to monitor multiple accounts. However, “power users” also use Hootsuite as their primary input and reading tool.
  • How do people access Twitter?Widgets on blogs and websitesWe’ll come back to this, but this can be very powerful, even though it’s not generally counted in user statistics.
  • How do people access Twitter?Desktop Applications (i.e. Seesmic or Tweetdeck)
  • Trust me…this will be you.
  • Don’t go rogueMarketing and Communications planStaffing planVision/Voice/Mission
  • Be Authentically CreativeBoring doesn’t convertLet your passion shineBe true to your brand
  • EngagementBuild relationshipsOnline hospitality = real hospitality…but it’s publicGive excellent customer serviceListenSearch for conversationsAdd valueReward loyaltyEncourage referralsFollow, return the follow
  • Be youBe real
  • Be BeautifulIntegrate with the rest of your presentationLook excellentBe true to your brand
  • Don’t go rogueMarketing and Communications planStaffing planVision/Voice/Mission
  • Be PersistentStick to your planBe patientBe realisticBe optimisticAdd value every day
  • Destination Sites To Model@travelportland & @SeattleMavenClear missionInstruction on what to doCustomer focusedAdds value
  • Good designGood brand linkagePersonal
  • Good designGood interactionObvious, immediate value
  • @washingtoninnGreat voiceNeeds visibility elsewhere on site
  • @onosushiTweetwallInteractiveGoodvibe
  • Remember now, the goal is to connect. To build a relationship. We want people to like us and trust us. And then we add value to their lives.
  • Using Twitter To Increase Sales

    1. 1. Using Twitter to Increase Sales<br />Olympic Peninsula Tourism Summit<br />October 14, 2009<br />Keven Elliff<br />Windridge Solutions<br />www.kevenelliff.com<br />keven@kevenelliff.com<br />
    2. 2. Pssstt….I have a secret…<br />People do business with those that they <br />know, like and trust.<br />
    3. 3. What is Twitter<br />A tool to help spread your message<br />A tool to get people to know, like, and trust you<br />Public Instant Messaging<br />140 character limit<br />
    4. 4. Twitter Text<br />Tweet: a message on Twitter (140 characters)<br />Retweet (RT): when you share someone else’s tweet<br />@Name: someone’s “twitter name” – becomes a link.<br />#Tag: a “hashtag” that helps you find topics<br />Shortened links: save space<br />Clients: what programs people use to Tweet<br />
    5. 5. Who Uses Twitter<br />20% of 25 to 34 year olds<br />19% of 18 to 24 year olds <br />10% of 35 to 44 year olds<br />5 % of 45-54 year olds<br />76% of Twitter users use the internet wirelessly<br />Only 10% of those earning more than $75,000 use Twitter, while 17% of those making less than $30k use the service.<br />
    6. 6. Who Uses Twitter<br />People interested in finding travel tips, deals, information and connections, insider tips and recommendations<br />
    7. 7. Who Doesn’t Use Twitter<br />People who haven’t heard of Twitter<br />…and teens.<br />
    8. 8. Uses For Twitter<br />Branding<br />Customer service<br />Soliciting/receiving feedback<br />Distributing news<br />Generating traffic<br />Following competitors<br />Hiring<br />Live-blogging<br />Networking<br />
    9. 9. How Do People Access Twitter?<br />Twitter.com<br />Mobile devices (Tweetdeck/Tweetie)<br />Helper sites (Hootsuite)<br />Widgets on blogs and websites<br />Desktop applications (Tweetdeck/Seesmic)<br />
    10. 10. How Do People Access Twitter?<br />Twitter.com<br />
    11. 11. How Do People Access Twitter?<br />Mobile devices (i.e. Tweetdeck/Tweetie)<br />
    12. 12. How Do People Access Twitter?<br />Helper web sites (i.e. Hootsuite)<br />
    13. 13. How Do People Access Twitter?<br />Widgets on blogs and websites<br />
    14. 14. How Do People Access Twitter?<br />Desktop Applications (i.e. Seesmic or Tweetdeck)<br />
    15. 15. Keys to Increasing Sales<br />
    16. 16. Keys to Increasing Sales<br />Make a plan<br />Don’t go rogue!<br />Integrate with marketing and communications plan<br />Make sure you have the staffing to last 1-3 years<br />Identify your Vision/Voice/Mission<br />The Sales Flow<br />CUSTOMER FINDS YOU<br />CUSTOMER CONNECTS WITH OR FOLLOWS YOU<br />CUSTOMER TRANSACTS WITH YOU<br />CUSTOMER GIVES YOU FEEDBACK<br />CUSTOMER BECOMES A FAN OR FRIEND<br />CUSTOMER REFERS OTHERS TO YOU<br />
    17. 17. Keys to Increasing Sales<br />Be Authentically Creative<br />Boring doesn’t convert<br />Let your passion shine<br />Be true to your brand<br />
    18. 18. Keys to Increasing Sales<br />Engagement<br />Build relationships<br />Online hospitality = real hospitality…but it’s public<br />Give excellent customer service<br />Listen<br />Search for conversations<br />Add value<br />Reward loyalty<br />Encourage referrals<br />Follow, return the follow<br />
    19. 19. Keys to Increasing Sales<br />Figure Out Your Voice<br />Be you<br />Be real<br />
    20. 20. Keys to Increasing Sales<br />Be Beautiful<br />Integrate with the rest of your presentation<br />Look excellent<br />Be true to your brand<br />
    21. 21. Keys to Increasing Sales<br />Make a plan<br />Don’t go rogue!<br />Integrate with marketing and communications plan<br />Make sure you have the staffing to last 1-3 years<br />Identify your Vision/Voice/Mission<br />
    22. 22. Keys to Increasing Sales<br />Be Persistent<br />Stick to your plan<br />Be patient<br />Be realistic<br />Be optimistic<br />Add value every day<br />
    23. 23. Sites To Model: @SeattleMaven<br />
    24. 24. Sites To Model: @PureMichigan<br />
    25. 25. Sites To Model: @HotelMurano<br />
    26. 26. Sites To Model: @WashingtonInn<br />
    27. 27. Sites To Model: @OnoSushi<br />
    28. 28. 10 Ideas to Connect & Sell<br />Be a personal, identifiable voice<br />Portray a character (Sequim Elk)<br />Contests <br />Publish a novel (twilight fan fiction + contest = winner!)<br />Tweet recipes (restaurants)<br />Scavenger hunt (parks)<br />Twitter-only fundraiser (build engagement)<br />Ask-a-… (you’re the expert)<br />What could you do/change with customer feedback? (wall color? menu? hours?)<br />Share your office music with the world<br />
    29. 29. Tools to Help You Tweet<br />Monitter-geographic tweets<br />Twitpic/Yfrog-share photos<br />SocialOomph-productivity tool<br />twtQPon-reward your followers<br />twtTranslate-habla tweet?<br />Twitterfeed—get your blog on twitter<br />Filesocial.com – share files of (most) any kind<br />GroupTweet—your own private party or buyers club<br />Wefollow-find followers<br />Twellow.com-find followers<br />Blip-fm: Share music<br />
    30. 30. Now Get Out There!<br />Go to twitter.com and sign-up. Pick a Twitter name that matches your company name or includes your company name<br />Build up a level of tweets so other users will see you as credible and relevant <br />Fill out your profile completely including a URL as most people will not follow anyone with an incomplete profile<br />Create a customized Twitter homepage (that matches your corporate brand as much as possible) to provide additional information about your company and products<br /> <br />Getting your message out<br />Try to tweet 1 to 5 times per day, and you should space them out throughout the day if possible<br />Only 20% or so of your tweets should be related to your company or include a marketing or ‘advertising’ message - the others should be tweets about related topics that provide value to your followers or show a more human side of your company; people will stop paying attention to you if you use Twitter exclusively for self-promotion<br />Most of your tweets should contain a link to something else <br />Use HootSuite to schedule and track your tweets. Hootsuite also lets you include multiple users on the same account<br />Following people<br />Use one or more of the Twitter directories to locate potential users to follow based on their interests and geography.<br />Follow anyone who mentions your company or keywords that important for your business<br />Periodically do a Twitter search on your or your company name<br />@reply people to thank people or to just reach out to them<br />RT or re-tweet posts that you think are worthy - generally these people will notice and start following you<br />You don’t want to grow your Twitter following too quickly - steady growth is better and a goal of growing 100 to 200 per month is a good start for most businesses<br />
    31. 31. Using Twitter to Increase Sales<br />Olympic Peninsula Tourism Summit<br />October 14, 2009<br />Keven Elliff<br />Windridge Solutions<br />www.kevenelliff.com<br />keven@kevenelliff.com<br />

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