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“MyManager”
Get all in just 1 app
What is this mobile app
all about ?
Executive Summary
and optimisation tool with space cleaner and antivirus for ev
the apps in one’s mobile and will help keep your phone clean
The app will also free up space and RAM automatically
to improve your phone's performance.
Situation Analysis
ur reaction when your smartphone
OR
his doesn't give you plenty amount
• MyManager will easily clean up the
unnecessary files, photos, videos
and documents from your mobile.
NEED FOR “MyManager”
• It will prevent the phone from
hanging and heating up.
• It will act as a mobile and battery
booster.
COMPANY OVERVIEW
JUNK CLEANER (JUNK FILES)
ger will help to remove junk, residual or cache files which slows down your phone to free up stora
space from cleaning social apps like Facebook, Messenger, WhatsApp, Instagram and Snapchat
FREE ANTIVIRUS
or not), blocks and removes viruses to keep your phone safe from viruses, trojans and protects y
WiFi SECURITY
ed WiFi Security feature to detect fake WiFi and unauthorised connection. It will keep a user’s pho
MOBILE BOOSTER
one by freeing up RAM. After boosting the mobile, the user can also run a speed test to see how
BATTERY SAVER
MyManager also helps to save battery power and extend battery life by hibernating running apps
MARKET OVERVIEW
Some Major Competitors
OUR GOAL
s to make the mobile experience of a consume
e world's leading file manager, space cleaner &
TARGET MARKET
VALUE PROPOSITION
MyManager
Offerings
Marketplace
Offerings
Customer
Needs
Provides automatic cleanup of files.
Enables easy file and apps management.
Provides complete security.
Frees storage and Boosts Battery.
TACTICS
Services
MyManager will provide a number of services and
privileges to its users :
1.Managing Files,Photos and Videos
2.Preparing Documents and managing them
3.Searching,Accessing various other apps within the app.
4.One-Touch Optimisation
5.Automated Phone Booster
6.Duplicate Photos,Videos, and Docs remover.
Brand
NAME - MyManager
LOGO -
Slogan - All that you need
Price
The App will be offered for Free on various platforms
version of the app will charge $5 for every download which w
n the mobile, and continuous scanning and removal of viruse
ny more such features provided by no other mobile app in th
Communication
1. Social Media
2.Website
IMPLEMENTATION
Business Process
• Gathering an App Development Team
• Working on the designs of existing apps such as Clean Master, S360, and
Speed Cleaner to firstly match the Points-Of-Parity (POP)
• Working on the Points-Of-Difference such as Automatic cleanups,
automatic boosting, file managing, etc.
• Launching the app on Google Play Store, App Store, Microsoft Store
as well as for PC’s which can be directly downloaded from the website.
• Conducting R&D and taking customer feedback.
THANK
YOU
DISCLAIMER
Created by Keshav Agarwal, Kirori Mal College, DU
during a marketing internship under
Prof. Sameer Mathur, IIM Lucknow.

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Marketing plan for a mobile app

  • 1.
  • 3. What is this mobile app all about ?
  • 4. Executive Summary and optimisation tool with space cleaner and antivirus for ev the apps in one’s mobile and will help keep your phone clean The app will also free up space and RAM automatically to improve your phone's performance.
  • 6. ur reaction when your smartphone
  • 7. OR his doesn't give you plenty amount
  • 8. • MyManager will easily clean up the unnecessary files, photos, videos and documents from your mobile. NEED FOR “MyManager” • It will prevent the phone from hanging and heating up. • It will act as a mobile and battery booster.
  • 10. JUNK CLEANER (JUNK FILES) ger will help to remove junk, residual or cache files which slows down your phone to free up stora space from cleaning social apps like Facebook, Messenger, WhatsApp, Instagram and Snapchat FREE ANTIVIRUS or not), blocks and removes viruses to keep your phone safe from viruses, trojans and protects y WiFi SECURITY ed WiFi Security feature to detect fake WiFi and unauthorised connection. It will keep a user’s pho MOBILE BOOSTER one by freeing up RAM. After boosting the mobile, the user can also run a speed test to see how BATTERY SAVER MyManager also helps to save battery power and extend battery life by hibernating running apps
  • 14. s to make the mobile experience of a consume e world's leading file manager, space cleaner &
  • 15.
  • 17. VALUE PROPOSITION MyManager Offerings Marketplace Offerings Customer Needs Provides automatic cleanup of files. Enables easy file and apps management. Provides complete security. Frees storage and Boosts Battery.
  • 19. Services MyManager will provide a number of services and privileges to its users : 1.Managing Files,Photos and Videos 2.Preparing Documents and managing them 3.Searching,Accessing various other apps within the app. 4.One-Touch Optimisation 5.Automated Phone Booster 6.Duplicate Photos,Videos, and Docs remover.
  • 20. Brand NAME - MyManager LOGO - Slogan - All that you need
  • 21. Price The App will be offered for Free on various platforms version of the app will charge $5 for every download which w n the mobile, and continuous scanning and removal of viruse ny more such features provided by no other mobile app in th
  • 25. Business Process • Gathering an App Development Team • Working on the designs of existing apps such as Clean Master, S360, and Speed Cleaner to firstly match the Points-Of-Parity (POP) • Working on the Points-Of-Difference such as Automatic cleanups, automatic boosting, file managing, etc. • Launching the app on Google Play Store, App Store, Microsoft Store as well as for PC’s which can be directly downloaded from the website. • Conducting R&D and taking customer feedback.
  • 27. DISCLAIMER Created by Keshav Agarwal, Kirori Mal College, DU during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.