Web Strategy Basics

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Web Strategy 101

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Web Strategy Basics

  1. 1. Web Strategy Basics<br />
  2. 2. Keywords changed the game<br />A transition from print mindset to KEYWORDS<br />People search for WORDS on the Internet, not like through space on print.<br />On the internet, the proper key words & phrases are your targets. They are the gateway to customers/clients.<br />…“proper” keywords being ones that CONVERT<br />
  3. 3. Where do People Go For Information? <br />One-Word Answer…<br />*As of June, 2010<br />
  4. 4. Always Maintain a Keyword List<br />Keywords based from actual traffic & searches<br />List will stabilize but constantly fluctuate<br />
  5. 5. Let Google Know your Keywords<br />URL<br />Page Title<br />H1<br />Should Say It <br />
  6. 6. Track, Measure, Improve<br />Measure, Tweak,Measure, Tweak,Measure, Tweak, Measure, Tweak…<br />
  7. 7. Own Your Name<br />Also known as BRAND SATURATION<br />
  8. 8. Things to Stay at Top<br />Fresh Content<br />Show the same page to Google that you show to your visitors<br />Inbound Links + Quality<br />Did we mention to Measure & Tweak?<br />
  9. 9. We Hope This Has Been Helpful<br />www.kesconsultinggroup.com<br />

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