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Kieron Matthews, IAB - How to pull George Clooney – Guaranteed

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Kieron uses George Clooney to talk through how the IAB uses social media. This is being presented now at the #dellb2b social media huddle.

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Kieron Matthews, IAB - How to pull George Clooney – Guaranteed

  1. 1. How to pull George Clooney – Guaranteed <br />Kieron Matthews – Marketing Director<br />#kieronm<br />
  2. 2. How to pull George Clooney – Guaranteed <br />Kieron Matthews – Marketing Director<br />#kieronm<br />
  3. 3.
  4. 4. How do we get noticed?<br />
  5. 5. What is at the heart of heart of the IAB’s social strategy?<br />
  6. 6. We started with Twitter – November 2008<br />
  7. 7. Invite them out<br />
  8. 8. Give a little present every now and then<br />
  9. 9. Maintain excellent dialogue<br />
  10. 10. Don’t go to the cinema on a first date<br />
  11. 11. Seize the moment<br />
  12. 12. If you’ve had a good experience you’ll want to share it<br />
  13. 13. Make the most of your common interests<br />
  14. 14. Recruit for double dating<br />
  15. 15. Keep a record of your date<br />
  16. 16. Ok to visit some places, but not to hang out<br />
  17. 17. Dress up for special occasions<br />
  18. 18. After a while you might hang out with his friends<br />
  19. 19. Now forget everything I’ve said<br />
  20. 20. The truth is<br />
  21. 21. And finally George<br />
  22. 22. Thank you<br />kieron@iabuk.net<br />

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