Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ciaran Norris - How To Make Social Media Work

1,133 views

Published on

Ciaran Norris - shares insights on how to make social media work with examples.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Ciaran Norris - How To Make Social Media Work

  1. 1. 1<br />How To Make Social Media Work<br />Ciarán Norris, Head of Social Marketing, Mindshare<br />
  2. 2. The problem?<br />2<br />Daddy, why don’t you have a YouTube page?<br />Macinate on flickr<br />
  3. 3. Agenda<br />3<br /> How? Planning Strategy<br /> Who? Case Studies<br />
  4. 4. How?<br />
  5. 5. The answer<br />People<br />Objectives<br />Strategy<br />Technologies (Assets)<br />Forrester Methodology waferboard on flickr<br />5<br />
  6. 6. People<br />6<br />
  7. 7. Objectives<br /> Monitoring<br /> Influencer Identification/Activation<br /> Amplify customer service<br /> Distribute content<br /> Generate positive PR/Manage reputation<br /> Boost SEO<br /> Drive sales<br />7<br />
  8. 8. Strategy<br />Entering a dialogue changes a relationship<br />Have you planned the resources to manage this?<br />Do you have the right ‘choice architecture’ to handle this?<br />8<br />
  9. 9. 9<br />No reason to be positive: mining, not listening<br />
  10. 10. 10<br />Simple incentives can be powerful<br />
  11. 11. Technology/Assets<br />Now we decide whether you need to be on Facebook/Twitter/YouTube/etc...<br />Assets need to encourage socialisation & be shareable<br />11<br />
  12. 12. Measurement<br />12<br />Chefranden on flickr<br />
  13. 13. Why else does this matter?<br />Measurement<br />
  14. 14. 14<br />Who?<br />fontplaydotcomon flickr<br />
  15. 15. Plenty Of B2B Examples…<br />15<br />
  16. 16. 16<br />14,000 ideas generated by community<br />
  17. 17. COLOR OPTIONS<br />13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH<br />BETTER BATTERY LIFE<br />UP TO 19 HOURS ON A SINGLE CHARGE<br />eSATA PORT <br />LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS <br />FINGERPRINT READER<br />EXTRA SECURITY APPEASES JITTERY MANAGERS<br />BACKLIT KEYBOARD<br />FOR WORKING IN THE DARK<br />Like This One...<br />
  18. 18. But B2C Still More Creative…<br />18<br />
  19. 19. 19<br />
  20. 20. 20<br />
  21. 21. But B2C Still More Creative…<br />21<br />
  22. 22. Tagging Ikea<br />22<br />
  23. 23. Tagging Ikea<br />23<br />Tapping into existing consumer behaviours<br />
  24. 24. 24<br />Over 68 million views<br />
  25. 25. 25<br />Provide utility to enable engagement<br />
  26. 26. Conclusion<br />26<br />Don’t be scared – get involved<br />Think about who you want to talk to<br />Pick the tool for the job, not the job for the tool<br />Think about making media social, not just social media<br />Have fun!<br />
  27. 27. Drop me a lineciaran.norris@mindshareworld.com<br />PSD on flickr<br />

×