Research seminar 2011 12 10_11


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Research seminar 2011 12 10_11

  1. 1. What are the effects of coffee consumption on breakfast intake in adults ages 30-45? A Qualitative Study By: Kerri Dellatacoma
  2. 2. Background <ul><li>Breakfast is considered to be the most important meal of the day </li></ul><ul><ul><li>Eating a healthy breakfast every day can lead to weight loss, increased exercise and lower overall fat intake (Davis, 2010) </li></ul></ul><ul><li>In 2009, 54% of the U.S. adult population drank coffee daily (National Coffee Assoc.) </li></ul><ul><li>Average person drinks 3.1 cups per day (National Coffee Assoc.) </li></ul><ul><li>65% of all coffee drinking occurs during breakfast hours (Adley, 2010) </li></ul>
  3. 3. Hypothesis <ul><li>Morning coffee drinking suppresses the appetite and stops people from eating breakfast. </li></ul>
  4. 4. Population and Sample <ul><li>Coffee drinkers 30-45 years old </li></ul><ul><li>Total of 16 volunteers </li></ul><ul><ul><li>8 Men </li></ul></ul><ul><ul><li>8 Women </li></ul></ul><ul><li>Obtained through email, word of mouth and posted flyers </li></ul><ul><li>Compensated with either a $5 gift card to Dunkin Donuts or Starbucks </li></ul>
  5. 5. Data Collection and Analysis <ul><li>Interviews: </li></ul><ul><ul><li>Conducted at the Barnes and Noble café in Clifton, NJ, at participants homes and over the phone </li></ul></ul><ul><ul><li>Recorded using iPhone voice memo feature and uploaded to InqScribe for transcription </li></ul></ul><ul><ul><li>Data analyzed using Dedoose (, an open-source software used for both qualitative and quantitative analysis </li></ul></ul>
  6. 6. Interview Questions <ul><li>Twenty question interview </li></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Coffee consumption questions </li></ul></ul><ul><ul><li>Breakfast consumption questions </li></ul></ul><ul><ul><li>Sample questions: </li></ul></ul><ul><ul><ul><li>What time is your first cup of coffee? </li></ul></ul></ul><ul><ul><ul><li>Describe your morning routine… </li></ul></ul></ul><ul><ul><ul><li>Do you eat breakfast on a regular basis? </li></ul></ul></ul><ul><ul><ul><li>How do you feel if you don’t eat breakfast? </li></ul></ul></ul><ul><ul><ul><li>How do you feel if you have no access to coffee? </li></ul></ul></ul>
  7. 7. Breakfast Consumption Results <ul><li>Out of 16 people… </li></ul><ul><ul><li>Twelve ate breakfast on a regular basis (4 or more days/week), 4 people ate breakfast occasionally to never (0-2 times/week) </li></ul></ul><ul><ul><li>Only 1 person prepared their breakfast the night before to save time </li></ul></ul><ul><ul><li>About half of people interviewed ate breakfast because of a weight loss program or dietary reason </li></ul></ul>
  8. 8. Coffee Consumption Results <ul><li>Ten would choose coffee over breakfast </li></ul><ul><li>Six of those 10 were people who ate breakfast on a regular basis </li></ul><ul><li>Seven people set up their coffee makers the night before to save time </li></ul><ul><li>Women expressed more guilt than men about their coffee intake </li></ul>
  9. 9. Coffee Talk <ul><li>When asked, “How do you feel if you don't have access to coffee?”: </li></ul><ul><li>“ That will never happen.” </li></ul><ul><li>“ Sometimes lunch is just more coffee.” </li></ul><ul><li>“ The first cup of coffee IS my breakfast.” </li></ul><ul><li>“ I think I could go without it now. I don't WANT to - I sound like an addict - I could, but I don't want to. It sounds like something a drug addict or an alcoholic might say, but I could if I wanted to, I just don't want to.” </li></ul>
  10. 10. Conclusions <ul><li>Morning coffee consumption did not significantly inhibit breakfast consumption </li></ul><ul><li>Women expressed more guilt than men when discussing their coffee and breakfast consumption </li></ul><ul><li>People put more effort into making sure their coffee available in the morning than their breakfast </li></ul>
  11. 11. Limitations <ul><li>Small sample size </li></ul><ul><li>Not a randomized study </li></ul>
  12. 12. Future Research <ul><li>Could help further research on behavior change of the coffee drinker </li></ul><ul><li>Could help further research of the differences between teaching approaches to men and women </li></ul>
  13. 13. References Adley, C. (May 11, 2010). Facts and Statistics about Coffee Consumption in the United States. The Coffee Marvel. Retrieved from: about-Coffee-Consumption-in-the-United-States.aspx Davis, J.L. (2010). Lose Weight: Eat Breakfast. WebMd: Healthy Eating and Diet. Retrieved from: breakfast