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Citizen Centred Innovation: International Certificate Course
This program provides intensive executive-
level training o...
Barcelona & Toronto September 14 - 26, 2014 Citizen Centred Innovation: Intensive Training Workshop
What you will learn
Yo...
Toronto Instructors
Nabil Harfoush
Fellow of the Design, Engineering 
Commerce College at Philadelphia
University; Assista...
Barcelona Instructors
Joan Vinyets i Rejón
He has served as Dean and Professor at
the Elisava Design School in Barcelona
a...
Sunday,
Sept. 14
Arrive in Toronto and registration.
Informal gathering: meet other participants and instructors
Monday,
S...
Where you
will be staying Contact us
Barcelona
H10 Marina Barcelona
Av. Bogatell, 64-68
E-08005 - Barcelona, Spain
T: +34 ...
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Urban Food Challenge: Citizen Centred Innovation in Toronto & Barcelona
, September 14 - 26, 2014



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Citizen Centred Innovation: International Certificate Course

Toronto - Barcelona

September 14 - 26, 2014



Complex social, environmental and business challenges need new thinking and new connections to come up with new solutions. Our rapidly urbanizing world faces evolving demands and threats. How can we prepare for a changed future?

We have partnered with Strategic Innovation Lab at OCAD U (Toronto) and Bau Design College (Barcelona) to deliver an exciting learning opportunity. Join other decision makers, influencers and passionate implementers who are building their skills to take on some of the biggest issues their cities are facing. This unique program brings international participants together for deep exploration in a two week immersion experience. The creative hubs of Toronto and Barcelona are emerging as global leaders in urban innovation and serve as the perfect backdrop for experimentation. One week in each city brings a diverse perspective to the challenges at hand.

You will receive intensive training in a range of disciplines including human factors, design thinking, system mapping, sustainable business models, and co-creation techniques and methods.

More importantly, you will apply your learning to find creative solutions to a complex problem: this time we will be focused on food waste in urban centres. In addition to lectures and hands-on practice, the program includes daily field explorations of food-related aspects in each city, including visits to innovative social food enterprises such as Not Far From The Tree, The Stop Community Food Centre, and a private Jane’s Walk in Toronto; participating in a Tapas Lab; going on a Hidden City Tour of Barcelona (unique guided tour through the old town led by homeless guides); and engaging with organic farmers to understand the interdependencies and trade-offs in the complex urban food system.

Download the course brochure with detailed program information by clicking here.

To register in the course:
https://citizen-centric.eventbrite.ca

Published in: Leadership & Management
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Urban Food Challenge: Citizen Centred Innovation in Toronto & Barcelona
, September 14 - 26, 2014



  1. 1. 1 Citizen Centred Innovation: International Certificate Course This program provides intensive executive- level training on methods and techniques to address complex social problems in a multidisciplinary way. The workshops focus on urban food waste as an example of a complex social problem to address. The methods and techniques you will learn are transferable to other complex social, environmental and business challenges. Toronto - Barcelona September 14 - 26, 2014 Urban Food Challenge
  2. 2. Barcelona & Toronto September 14 - 26, 2014 Citizen Centred Innovation: Intensive Training Workshop What you will learn You will receive intensive training in a range of disciplines including human factors, design thinking, system map- ping, sustainable business models, and co-creation techniques and methods. More importantly, you will apply your learning to find creative solutions to a complex problem: food waste in urban centres. The program includes daily field explorations in each city, including visits to innovative social food enter- prises such as Not Far From The Tree, The Stop Community Food Centre, and a private Jane’s Walk in Toronto; participating in a Tapas Lab; going on a Hidden City Tour of Barcelona (unique guided tour through the old town led by a homeless guide); and engaging with organic farmers to understand the interdependencies and trade-offs in the complex urban food system. Who we are This special program is hosted in Toron- to by Strategic Innovation Lab at OCAD University in Toronto (the largest art and design school in Canada and third larest in North America). It is hosted in Barcelona by the Bau Design College of Barcelona affiliated with the Vic- Central University of Catalonia. Participants who complete the program successfully will receive a Certificate. Who should attend Decision-makers, influencers and passionate implementers interested in: • Food related industries • Change in the urban setting • Social issues, especially inequality • Social entrepreneurship • Food security, resilient communities and sustainablity In general, leaders or leadership candi- dates seeking to enhance their careers by acquiring new practical knowledge about addressing complex problems. When Where Toronto from September 14 - 20, 2014 Barcelona from September 21 - 26, 2014 Participants will spend one week in Toronto (Canada) followed by one week in Barcelona (Spain). How Citizen Centred Innovation (CCI) combines a human-centred participa- tory design approach with methods of multidisciplinary collaboration to enable exploring root causes of such complex challenges, reframing their issues differently, and developing innovative solutions. We bring together a group of partici- pants selected among highly talented professionals from around the world, with a team of instructors who are thought leaders in their fields. We leverage the power of such an intellec- tually rich and diverse environment to teach participants the leadership skills necessary for developing and implementing new solutions to old persistent problems. You will work in small teams mentored by experienced instructors and innovation professionals on developing new out-of-the-box solutions to a specific problem, in this case food waste in the city of Barcelona and its potential impact on a range of other social problems such as poverty, health and environment. Cost Program fees are in U.S. Dollars and include: all program materials, welcome receptions, hotel accommodation in both cities (four-star, single occupancy), breakfast and lunch every day, visits to museums and exhibitions included in the program, one hosted dinner in each city, economy airfare Toronto to Barcelona, and local transportation during the program. Navigate. Explore. Reframe. Innovate. 2
  3. 3. Toronto Instructors Nabil Harfoush Fellow of the Design, Engineering Commerce College at Philadelphia University; Assistant Professor in the Strategic Foresight Innovation program at OCADU. Helen Kerr Assistant Professor in graduate studies at OCADU in the Strategic Foresight Innovation program and co-president of KerrSmith. Jeremy Bowes Tenured Professor at OCADU, and teaches in the Environmental Design program, and the Strategic Foresight Innovation program. Barcelona Toronto September 14 - 26, 2014 Citizen Centred Innovation: Intensive Training Workshop OCAD University, Toronto Strategic Innovation Lab (sLab) is a centre for research and development in design, innovation and strategic foresight at OCAD University. It is a growing community of scholars and practitioners, designers, business and policy professionals, teachers and students, who are passionate about envisioning possible futures. Located in the heart of Toronto, sLab operates on a model that integrates academic research, professional engagement, education and skills development for participants in the private, public, not- for-profit, and for-benefit sectors. sLab is closely linked with OCAD University’s Masters Program in Strategic Foresight and Innovation. OCAD University is Canada’s largest art and design school and third largest in North America. It is recognized internationally for its multidisciplinary programs aiming at transforming cultures and economies worldwide. 3 Strategic Innovation Lab (sLab) OCAD University 100 McCaul St. Toronto, Ontario, Canada M5T 1W1 T: +1 416 977 6000 ext. 4587 http://slab.ocad.ca/
  4. 4. Barcelona Instructors Joan Vinyets i Rejón He has served as Dean and Professor at the Elisava Design School in Barcelona and has been a visiting professor at various design schools and universities. Mercè Graell Mercè is a Design Manager at Designit and teaches co-creation methodologies at the Human- Centered Innovation Institute h2i. Blake McEldowney Blake is a founding partner at Zinc, a boutique firm with a creative and collaborative approach to innovation and design. Jeffrey Swartz Jefferey teaches at Eina, University School of Design Art, and Bau, School of Design, in design analysis, criticism and communication. Barcelona Toronto September 14 - 26, 2014 Citizen Centred Innovation: Intensive Training Workshop Bau, Design College of Barcelona Bau Design College of Barcelona is a centre affiliated with the University of Vic - Central University of Catalonia that provides higher education in the field of design. Located in Barcelona, one of the leading cities in the field of design, Bau is situated in an industrial area of over 8,000 m2 equipped with custom studios and multi-purpose spaces designed to support research, creativity and innovation. The training offered at Bau leads to university degrees in graphic, audiovisual, interior and fashion design as well as Master’s and Postgraduate degrees. 4 Bau, Design College of Barcelona Pujades 118, E-08005 - Barcelona, Spain T: +34 934 153 474 F: +34 933 001 552 http://www.bau.cat info@bau.cat
  5. 5. Sunday, Sept. 14 Arrive in Toronto and registration. Informal gathering: meet other participants and instructors Monday, Sept. 15 Overview of the program. Introduction to the complex challenge to be addressed. Meeting with Toronto partner organizations and reception. Tuesday, Sept. 16 Communicating complex ideas: Tools methods. Field Visit: Wychwood Barns The Stop Community Food Centre. Guest lecture with the food social enterprise community. Wednesday, Sept. 17 Understanding People: Principles of human-centered design. Field Visit: Avoiding fruit harvest waste - Not Far From the Tree. Visit to Art Gallery of Ontario (AGO). Thursday, Sept. 18 Understanding systems: Finding patterns discerning impacts in complex systems. Field Visit: Metro Convention Centre Zero Waste Options. Jane’s Walk: Seeing the urban environment with new eyes. Friday, Sept. 19 Understanding opportunities: New business models for new realities. Innovation types and leadership styles. An integrated view of change. Hosted dinner in the Distillery District Saturday, Sept. 20 Creating urban spaces for experimentation and innovation. Field Visit: Evergreen Brickworks. Farmer’s Market economics. Exploring food waste in air catering. Flight to Barcelona Day Description Sunday, Sept. 21 Arrival and registration in Barcelona. Free evening Monday, Sept. 22 Review of Week #1. Co-creation techniques – Prototyping ideas in groups Field Visit: “Banc dels Aliments” Tuesday, Sept. 23 Understanding local organic supermarket economics. Field Experience: Tapas Lab at Cookiteca Wednesday, Sept. 24 Creating sustainable value - Tools and techniques for aligning organizations and innovation activities Creative Lab Inspirational talk by the founder of “Hidden City Tours” in the Old Town district. http://www.hiddencitytours.com/. Hosted dinner in the Raval district. Thursday, Sept. 25 Solution Development Studio: participants work in designated small teams under the supervision of the instructors to start designing solutions to the course’s challenge. Peer-to-Peer learning session: comparing various solutions and designs. Friday, Sept. 26 Morning: Teams finalize their proposed solution and prepare their final presentations and report. Afternoon: Teams present their solutions to Barcelona partner organizations in attendance. Farewell reception with Barcelona partners. End of the Program. Day Description Week 1 Toronto Schedule Week 2 Barcelona Schedule Barcelona Toronto September 14 - 26, 2014 Citizen Centred Innovation: Intensive Training Workshop 5
  6. 6. Where you will be staying Contact us Barcelona H10 Marina Barcelona Av. Bogatell, 64-68 E-08005 - Barcelona, Spain T: +34 93 309 79 17 F: +34 93 309 97 62 Toronto Hyatt Regency Toronto on King 370 King Street West, Box 137 Toronto, Ontario, Canada M5V 1J9 T: +1 416 595 2589 F: +1 416 599 8889 Barcelona Toronto September 14 - 26, 2014 Citizen Centred Innovation: Intensive Training Workshop View of Barcelona, Spain H10 Marina Barcelona* View of Toronto, Canada Hyatt Regency Toronto on King* To request the course brochure with detailed program: citizen-centric@rogers.com To register in the course: https://citizen-centric.eventbrite.ca For further inquiries: T: +1 905 707 8956 F: +1 416 705 3885 * hotels subject to availability at time of registration 6

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