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Kere Blair marketing-analyst-resume 2015

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Kere Blair marketing-analyst-resume 2015

  1. 1. Kere Blair 562-335-4671 kanneblair@gmail.com Objective: Marketing and Data Analyst Background in clinical psychology provides understanding of contract negotiation as well as behavioral patterns that underlie buying preferences. Experienced in utilizing excel and FTP accounts to establish and manage e-commerce accounts. Independent and Analytical thinker who is good at developing creative ideas and strategies to problem solve and achieve goals. Qualifications: • Sales and Marketing Experience • PPC, CTR, Web Analytics and Google Adwords experience • Highly skilled at Excel • Statistical analysis using SPSS • Experience working directly with Bigcommerce, inventory and copy to increase sales • Experience working with people and relationship dynamics Relevant Career Experience: Patio Heaven, Gardena, CA. 2014-2015 E-commerce Management, Sales and Marketing Representative • Conduct Web analytics and data analysis to develop effective marketing strategies • Use PPC, CTR and Google Ads to increase share of voice and sales • Utilize social media platforms and analytic tools to increase sales • Research market trends in order to establish viable e-commerce accounts • Establish and set up new e-commerce accounts with SKU’s, pricing, images, copy and all required information • Negotiate e-commerce contracts with Amazon, Brookstone, Wayfair, Hayneedle, Houzz and additional e- commerce companies • Manage E-commerce accounts and sales L.A. Fitness, various South Bay locations, CA, March 2013-Present Activities Director and Fitness Instructor • Manage employees and assist in scheduling and marketing classes • Promote classes to increase attendance, resulting in 100% increase in participation in Rancho Palos Verdes Friday Zumba class • Network with participants to increase membership, developing relationships that entice people to join gym Luna Magique (entertainment agency), Los Angeles, CA, 2004-Present Owner • Create marketing and advertising pieces (flyers and other print materials), using focused advertising techniques • Developed long-term client base, performing 3-6 times per week for private parties • Promote business through social media platforms, email, and in person contact to increase event attendance • In charge of payroll, advertising, marketing, sales, contract development, production, choreography, costumes, etc. associated with dance performances Starview Community Services, Compton, CA, 2008-2012 MFT Intern • Conducted intakes and structured assessments. Diagnosed DSM-IV disorders and developed and implemented treatment plans • Provided case management and individual and family therapy services for a culturally diverse population • Collaborated with treatment teams to develop individualized treatment plans
  2. 2. Kere Blair, p. 2 Other Relevant Experience: 1st Los Angeles Mortgage Corporation, Hermosa Beach, CA, 2004 Mortgage Broker Assistant Greenlight Financial, Irvine, CA, 2003 Loan Officer Premiere Mortgage, Kendall, FL, 2003 Loan Officer • Generated sales by cold-calling potential clients to advise regarding qualifications for lower mortgage rates • Developed strategies with clients to determine options for refinancing • Consulted with clients regarding financial needs assessment Education University of California at Los Angeles (UCLA) Extension, Los Angeles, CA Certification in Marketing, Focus in Social Media and Web Analytics California State University, Dominguez Hills (CSUDH), Dominguez Hills, CA Master of Arts in Clinical Psychology University of Miami, Coral Gables, FL Bachelor of Science in Psychology Computer Skills Internet Research; SPSS; Microsoft Excel, Word, PowerPoint, FTP, Google Analytics, Type 52 wpm

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