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Keolis - Netexplo digital mobility observatory

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Mobility in the digital age: challenges and perspectives: Keolis presents its digital mobility observatory in partnership with Netexplo.

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Keolis - Netexplo digital mobility observatory

  1. 1. Mobility in the digital age: challenges and perspectives KEOLIS J-P. Farandou, E. Chareyron NETEXPLO T. Happe, B. Cathelat 12 January 2016
  2. 2. Mobility in the digital age: challenges and perspectives2 KEOSCOPIE: MOBILITY AND LIFESTYLE OBSERVATORY An essential part of Keolis’ DNA is listening to and understanding citizens’ transport needs across localities Challenging conventional thinking and preconceived ideas Better understanding mobility behaviours and developments today, and tomorrow Observing the real world to design customised mobility policies, in tune with citizens’ expectations
  3. 3. Mobility in the digital age: challenges and perspectives3 THINK LIKE A DIGITAL PASSENGER  Simplify citizens’ day-to-day mobility Digital transforms public transport into a "user-centric" profession  Hyper-personalisation of mobility vs. mass transit  Decode new digital mobility uses Our mission  Help cities integrate digital in the development of everyday mobility
  4. 4. Mobility in the digital age: challenges and perspectives4 THE KEOLIS–NETEXPLO PARTNERSHIP The combination of 2 expertises supporting a unique long-term vision Insight into future cities and mobility developments Insight into future digital use and its impact on society Strengthening Keolis’ Digital DNA Meeting the challenges of Smart Cities Fostering R&D for passenger benefit
  5. 5. Mobility in the digital age: challenges and perspectives5 3 ANSWERS TO TOMORROW’S DIGITAL MOBILITY Individual mobility vs. mass transit 1 The quest for urban well being in Smart Cities 2 Incorporating diversity and vulnerable populations 3
  6. 6. Mobility in the digital age: challenges and perspectives6 WHY A KEOLIS & NETEXPLO PARTNERSHIP?
  7. 7. Mobility in the digital age: challenges and perspectives7 NETEXPLO ACADEMIC NETWORK MEMBERS MASA INAKAGE BEN LEONG JULIEN LEVY RAJEEV SREENIVASAN ENRIQUE DANS IAN MONROE MONZEN TZEN STEVE MOYLE MAY SENGENDO YOUNGCHUL SUNG JULIA PRIOR PIERRE BALLOFFET DAMIEN VAN ACHTER LEONARDO BONANNI MICHAL EITAN AMITA SINGH PEDRO PINEDA WALLACE CHICONA MARCELO PIMENTA
  8. 8. Mobility in the digital age: challenges and perspectives8 EXAMPLES OF SELECTED INNOVATIONS Since the creation of Netexplo in 2007 284 million active users monthly 100 million active users monthly 40 million active users monthly
  9. 9. Mobility in the digital age: challenges and perspectives9 EXAMPLES OF SELECTED INNOVATIONS Since the creation of Netexplo in 2007 18 million clients 30 billion Euros Augmented Reality translation app
  10. 10. Drawing inspiration from Shazam in the diagnosis of Parkinson's Disease Mobility in the digital age: challenges and perspectives10 NEW USES To meet new challenges
  11. 11. Drawing inspiration from Shazam to diagnose car engine problems Mobility in the digital age: challenges and perspectives11 NEW USES To meet new challenges
  12. 12. Mobility in the digital age: challenges and perspectives12 MOBILITY: A DIGITAL INNOVATION ARENA Transforming our daily lives Be My Eyes: helping the blind by "lending" your eyes to describe a situation
  13. 13. Mobility in the digital age: challenges and perspectives13 Understanding future needs and uses in order to prepare for tomorrow THE DIGITAL MOBILITY OBSERVATORY A shared conviction and commitment Putting travellers at the heart of digital mobility optimisation strategies Vital for KEOLIS in a changing environment... …to propose the innovative and useful services of tomorrow
  14. 14. Mobility in the digital age: challenges and perspectives14 4 SEASONS OF KEOSCOPIE SINCE 2007 The key lessons to be learned (focused on french trends)  Daily commute is no longer the major part of public transportation journeys  Increase of occasional customers & visitors  Fragmentation of travellers + diversity of passengers profiles  A majority of hidden vulnerabilities : more than two-thirds of travellers in a vulnerable situation during their journeys
  15. 15. Mobility in the digital age: challenges and perspectives15 Revealed by Keoscopie studies 7 SOCIOLOGICAL TRENDS The demand for simplicity The expectation of transparent and truthful information Always live: speed and instantaneity The obligation of results: insistence on "fruition" The step-by-step experience: Keolis customer coaching At home everywhere The obsession with re-humanisation
  16. 16. Mobility in the digital age: challenges and perspectives16 12 MONTHS IN THE MAKING: FROM RESEARCH, TO COLLABORATIVE DEVELOPMENT An exemplary application of the Netexplo marketing innovation process EXPLOLAB A global observatory of digital technology innovations …filtered by life and activity sector …translated in terms of use …shortlisted according to socio- professional goals …final selection based on benefits of citizens’ acceptance …for business applications
  17. 17. Mobility in the digital age: challenges and perspectives17 EXPLOLAB A selection of 167 innovations over two months Veniam City buses act as Wi-Fi Hot Spots for the benefit of passengers, pedestrians and motorists. (Porto/Silicon Valley) Connexxion OV-chipkaart Unique, multimodal, national travel card (Netherlands). Payment "a posteriori" based on distance travelled. CityZen The city of Amsterdam captures, processes and makes data available, allowing citizens to contribute to the development of solutions for tomorrow’s city. KAPPO Cyclists in Santiago, Chile transmit their bike mobility data, helping make their city a smart city.
  18. 18. Mobility in the digital age: challenges and perspectives18 EXPLOLAB A selection of 167 innovations over two months Map Kibera Collaborative mapping of a neighbourhood or town, created and updated by its inhabitants. Nectar&Pulse Choose your "soul mate" and discover his or her city guide and insider tips! iButterfly Reach your destination in a fun way: "Follow the digital butterfly to arrive safe and sound at your destination". MindMeld According to your geolocation, view potentially interesting information before you even think of it...
  19. 19. Mobility in the digital age: challenges and perspectives19 EXPLOLAB A shortlist of innovations in line with Keolis objectives  Worked on by Keolis subsidiary employees  And a "Creative Camp"  Sur 6 semaines Incorporation of the 7 sociological trends revealed by Keoscopie studiesX The obligation of results: insistence on "fruition" Always live: speed and instantaneity The obsession with re- humanisation The expectation of transparent and truthful information The demand for simplicity At home everywhere The step-by-step experience: Keolis customer coaching
  20. 20. Mobility in the digital age: challenges and perspectives20 EXPLOLAB RESULTS Examination of technological innovations 7 Keoscopie sociological trends Keolis vision of 4 priority trends to discover today X
  21. 21. Mobility in the digital age: challenges and perspectives21 NEXT STEP: SOCIOLAB PROTOTYPING &KEOLISBETATESTING 22 digital services 15 digital developments retained 4 priority scenarios scripted An on-going study 3 000, one and a half hour interviews to test these digital mobility services and assess citizens' expectations and perceived benefits RESULTS DUE SPRING 2016
  22. 22. Mobility in the digital age: challenges and perspectives22 Intuitive, user-friendly applications, accessible to all KEOLIS SMART MOVES PROFILED MOBILITY Hyper-simplification of travel Thierry REAL TIME MOBILITY Tailored to the individual Léa IMMERSIVE MOBILITY At home everywhere Kate HUMANISED MOBILITY Community collaboration & support FrédéricTim Marion Patrick Clara
  23. 23.  An active and varied lifestyle  Regular, scheduled travel habits  Not high-tech savvy, needs simplification  Open to sharing personal information and preferential habits Mobility in the digital age: challenges and perspectives23 Hyper-simplification of travel THIERRY: PROFILED MOBILITY Traveller profile Social need Keolis philosophy  Need for guidance for everyone, everywhere, all the time  Psychological comfort: worry-free travel  No digital divide: hyper-simplification of travel for all, not just GEEKs  Presence of "low-tech" solutions  User-friendly, intuitive applications, accessible to all
  24. 24. Mobility in the digital age: challenges and perspectives24 THIERRY: PROFILED MOBILITY Inspirational use of technology Authorise detection for better service Authorise identification for better service PHYSICAL COOKIE (Finland) A pocket mini-tag (cookie) lets a place recognise me and provide me with information or offers SHOPKICK A public space greets me as I pass nearby and provides me with information UNIQUL (Finland) Facial recognition of passers-by > identification > and personalised service according to profile + automatic payment
  25. 25. Mobility in the digital age: challenges and perspectives25 THIERRY: PROFILED MOBILITY A combination of digital uses Address Book Shared preferred places Geolocation Health tips Coaching Detailed self-profiling Augmented Reality on smartphone Communicative environment
  26. 26. Mobility in the digital age: challenges and perspectives26 Serene Mobility
  27. 27. "Guided from door to door, I travel worry-free and always arrive, on time, at the right destination" Mobility in the digital age: challenges and perspectives27
  28. 28. Mobility in the digital age: challenges and perspectives28 LEA: REAL TIME MOBILITY Tailored personalisation  "Free spirited" lifestyle: ultra-mobile, fast & impatient  Multiple, irregular and improvised journeys  Uses a variety of transport modes  "Digital fan"  Sensitive to personal data protection Traveller profile Social need Keolis philosophy  Need for personal flexibility: support for the most mobile citizens  Expectation of tailored personalisation  Continuous updates and real time adaptation  Individualised mobility according to traveller’s needs and knowledge  Profiled living environment, travel habits, priorities (speed, comfort, safety), service preferences  Ethic of consented, collaborative and selected profiling, in exchange for the benefits of a personalised service
  29. 29. Mobility in the digital age: challenges and perspectives29 LEA: REAL TIME MOBILITY A combination of digital uses Digital diary shared in real time Geolocation "Help" button Occasional self-profiling at own initiative Augmented Reality on smartphone Video Calling Assistance and support
  30. 30. Mobility in the digital age: challenges and perspectives30 My City Step By Step
  31. 31. "I can improvise my life minute by minute according to my mood, my desires, my constraints, my trips are always readjusted in real time" Mobility in the digital age: challenges and perspectives31
  32. 32. Mobility in the digital age: challenges and perspectives32 KATE & TIM: IMMERSIVE MOBILITY At home everywhere  Occasional clients and discovery through mobility: foreign travellers not familiar with the area, in this case a couple of tourists  Open to multimodality according to their constraints (weather, children, etc.)  Curious about local life and discovering authentic experiences Traveller profile Social need Keolis philosophy  Need for personalised discovery  Worry-free, time-optimised travel  Guidance according to tastes and interests  Experience the city like a local  Propose a different experience to occasional customers: "Move around the city like a local"  Choice of mobility options, virtual guidance based on the habits of locals with similar tastes
  33. 33. Mobility in the digital age: challenges and perspectives33 KATE & TIM: IMMERSIVE MOBILITY Inspirational technology uses At home everywhere and independent At home everywhere coached by a local LOCAL APP My smartphone automatically downloads, in real time, information and apps pertaining to a neighbourhood or town I’m arriving in or passing through WORLD LENS Use your smartphone camera to scan foreign text and the app displays the image in YOUR local language using Augmented Reality "SCOUTED" Discover a neighbourhood or town by "following" one of its inhabitants... Krys or Tom or Nathalie or Vincent or Karim Understand all languages
  34. 34. Mobility in the digital age: challenges and perspectives34 KATE & TIM: IMMERSIVE MOBILITY A combination of digital uses Translation in Augmented Reality Geolocation Visit as a Peer to Peer Follower Virtual pre-visit using "Google Street" + 3D map Augmented Reality on smartphone Peer to Peer activity tips by neighbourhood
  35. 35. Mobility in the digital age: challenges and perspectives35
  36. 36. "We spent the weekend like native Bordelais, thanks to tips from locals with similar tastes to us" Mobility in the digital age: challenges and perspectives36
  37. 37. Mobility in the digital age: challenges and perspectives37 HUMANISED MOBILITY From collaboration to mutual aid  Travellers, in all their diversity  Citizens in difficulty or with specific requirements  Citizens sensitive to collaboration, ready to lend a hand Traveller profile Social need Keolis philosophy  Need for personalisation of information  Need for humanisation of help and support  Never feel lost, alone or uninformed  Need for a continuous relational link in digital mobility to provide reassurance  No detachment, dehumanisation or digital divide  Build a community of travellers and encourage collaboration and mutual support  Mobility social co-marketing
  38. 38. Mobility in the digital age: challenges and perspectives38 HUMANISED MOBILITY Inspirational technology uses Collaborative community for data collection, sharing and benefits AXS MAP Disabled people or their friends map accessibility of urban sites according to their own experience Know where to get help SONAR ME (USA) Geolocation for better service + Unlimited geo-tagging of contacts or customer service agents Continental e.HORIZON (USA) Vehicles (voluntary or public) collect data (traffic, roadwork, accidents, weather...), updating a real-time shared database for on-board navigation systems and smartphones GIFF GAFF A community of volunteers act as "ambassadors", providing information and advice
  39. 39. Mobility in the digital age: challenges and perspectives39 HUMANISED MOBILITY A combination of digital uses Social network Facebook Twitter Geolocation Passenger Ambassadors "Pilot" passengers, Peer to peer alerts Augmented Reality on smartphone Help service Peer to Peer online advice
  40. 40. Mobility in the digital age: challenges and perspectives40 You Can Count On Them
  41. 41. "Never lost, never alone, we can always count on the Keolis community" Mobility in the digital age: challenges and perspectives41
  42. 42. Mobility in the digital age: challenges and perspectives42 NEXT STEPS FOR THE KEOLIS-NETEXPLO OBSERVATORY Presentation of results in Spring 2016 National and Regional trends SOCIOLAB
  43. 43. Mobility in the digital age: challenges and perspectives43 Smart City for Smart People Keolis’ vision of the digital city Placing people at the centre of everything For all profiles and localities Intelligent mobility created FOR and WITH citizens Smart Moves
  44. 44. #keolisdigital Mobility in the digital age: challenges and perspectives44

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