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reach by improving three things:• Broadening their social media profiles• Adwords to draw in target businesses and adding their links to bookmarking sites• Creating their own applications for businesses with smart phones
Broadening their Social Media Profiles • Pinterest- They could use this site to upload an “pin” pictures of their events, promotional materials that they’ve made for their clients and create an artsy following. • Youtube -They could post about events or campaigns they create. • Google+ profile- They could aim posts and status’ for specific target markets or circles. Which would be more effective in trying to keep up good loyal customer relationships.
Adwords & Social Bookmarking M3 would purchase words like: Social Media Services, Social Media Experts, and Social Media Solutions.- SocialMedia Services is a great keyword because it uses the word service that businesses in need wouldgoogle in order to get help. Service is also a great word because it gives an old company the feeling thatthey just have to sit back and watch.-Social Media Experts is a great keyword as well. It tells new businesses that M3 has experience.-Social Media Solutions is a great keyword for a company that is having problems with social media andlooking for a solution. Using a pay per click model, the monthly cost for using these as Adwords that would be bringing in 24 to 30 potential clients would be about about $30.00 a day. That’s an estimated $900 a month for 780 potential clients. M3 could also benefit, free of charge, from putting links on social bookmarking websites such as Stumble upon or Reddit.
Mobile Application• M3 could create an application that lets both their employees and clients keep track of their online profiles.• If you are an official client, the application will keep you updated on what M3 is doing for you and allows you to easily get involved yourself, with all your profiles & related trending topics at your finger tips.• If your not a client, the application could keep all your profiles in one place but give you tips on what M3 could do for you in your situation. Not only will a mobile application help M3 but also having the flexibility to make all their online pages mobile friendly.
Measuring Success• New Online Profile- Google analytics & amount of followers• Adwords- success will be measured in pay per clicks that we get all monitored by Google.• Mobile App- tracked by how many download it on itunes
The Budget The budget to improve M3’s Search Engine Optimization, and more, costs only 1,000 a month along with a one time fee between 2-3,000 dollars.The one time fee is used to create the application but is dependent onhow fancy you want to make it. Another $100 a month goes to Itunes to feature the application on their website. The last cost is $900 a month for Adwords to increase your search-ability. M3 would betaking 1,000 a month and turning it into thousands of potential clients and happy customers.