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Paper 7: Promoting Sustainable Performance (Turpin)


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Paper 7: Promoting Sustainable Performance (Turpin)

  1. 1. Promoting Sustainable Performance Applied research project Key findings to date James Turpin Saturday 3 rd July 2010
  2. 2. Background information <ul><li>Research Assistant at Kent Business School </li></ul><ul><li>Member of the Centre for Employment, Competitiveness and Growth (ECG) </li></ul><ul><ul><li>Dynamic Applied Research Centre </li></ul></ul><ul><ul><li>Full-time researchers and PhDs </li></ul></ul><ul><ul><li>Participation of a multi-disciplinary team of academics </li></ul></ul><ul><ul><li>Promotes high quality research into organisational productivity, competitiveness and growth </li></ul></ul>
  3. 3. <ul><li>I. The Promoting Sustainable Performance project </li></ul><ul><li>Background to the project </li></ul><ul><li>Importance of the project </li></ul><ul><li>Project Methodology </li></ul><ul><li>II. Research Findings </li></ul><ul><li>The Price and Quality Paradox </li></ul><ul><li>The value of long term strategic planning </li></ul><ul><li>III. Summary </li></ul>Overview of presentation
  4. 4. I. The Promoting Sustainable Performance Project
  5. 5. Background to the project <ul><li>Building on the success of the original INTERREG project </li></ul><ul><li>Concerned with achieving sustainable and productivity for organisations across all industries </li></ul><ul><li>Aiming to provide significant impact through interaction with SMEs and policymakers </li></ul>
  6. 6. Methodology <ul><li>230 completed surveys </li></ul><ul><li>69 face-to-face interviews </li></ul><ul><li>5 detailed case studies </li></ul><ul><li>2009 Leadership for Growth workshop </li></ul><ul><li>2010 Masterclass recovery event </li></ul><ul><li>2010 Leadership network </li></ul>
  7. 7. II. Research Findings <ul><li>Insight into the first findings from the Promoting Sustainable Performance project </li></ul>
  8. 8. <ul><li>“ Sustained commitment to one single strategy is usually necessary to achieve success and outperform competitors”. </li></ul><ul><li>Michael E. Porter </li></ul>
  9. 9. However, our research would suggest that Kent-based Small and Medium Enterprises are combining both quality and price driven strategies…
  10. 10. The demands of Price and Quality <ul><li>Are businesses walking a tightrope? </li></ul>
  11. 11. Conventional theory Low Price High Price Low Quality High Quality
  12. 12. A paradox… 67% of companies… … report offering lower prices than their competitors 61% of companies… … report offering better quality than their competitors
  13. 13. How do we start to explain this paradox? <ul><li>Growth was found to be linked to both : </li></ul><ul><li>A high emphasis on quality </li></ul><ul><li>A flexible approach to pricing </li></ul>
  14. 14. 1 st contributory factory to GROWTH… Customer care … Personal attention to customer needs
  15. 15. 74% of companies… Quality Standards … with an ISO 9000 accreditation demonstrated GROWTH
  16. 16. 67% of companies… Performance Measurement … measuring product/service quality reported GROWTH
  17. 17. Pricing 23% of companies… … relying solely on price focused tactics demonstrated GROWTH
  18. 18. <ul><li>Lack of consultation </li></ul><ul><li>Ad hoc planning of activities </li></ul><ul><li>Short term focus – fire fighting </li></ul>But Growth was found to be fortuitous rather than planned… Firms lack of strategic planning capabilities
  19. 19. III. Summary of key findings <ul><li>Growth can be influenced by: </li></ul><ul><li>Placing an emphasis on quality of product/service </li></ul><ul><li>Being able to read the market place </li></ul><ul><li>Gaining a sound understanding of the needs of the customer </li></ul><ul><li>Maintaining a flexible strategy to pricing </li></ul><ul><li>A sound strategic planning capability </li></ul>
  20. 20. The Centre’s contribution to sustainable performance <ul><li>The Centre is feeding these results back to: </li></ul><ul><li>business </li></ul><ul><li>academics </li></ul><ul><li>policymakers </li></ul><ul><li>through workshops, seminars and forums </li></ul><ul><li>Leadership for growth workshop </li></ul><ul><li>Business engagement forum </li></ul><ul><li>Masterclass event on recovery and growth </li></ul><ul><li>Owner-manager development programme </li></ul>
  21. 21. <ul><li>Thank you. </li></ul><ul><li>For more information about the project and results, visit: </li></ul><ul><li>Source of pictures: </li></ul>