Aaron Goldman's deck from his session, Search and Social: Birds of a feather or different flock?, from the June 14 SIM Partners SIMposium event. These days, both search ads and social ads can be bought through a real-time CPC auction. So the tools and best practices for managing paid search and paid social should be the same, right? No! Well, sorta. Kinda. Sometimes. Maybe. In this session, Aaron looked at how paid search and paid social are similar and how they're different and explored strategies for how to best leverage these channels independently and holistically.