K8 Partner Case Study - adMarketplace

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Partner case study from adMarketplace and Garage Team Mazda shared at Kenshoo's K8 Summit on September 9th, 2013.

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K8 Partner Case Study - adMarketplace

  1. 1. | Kenshoo: Proprietary and Confidential 1 Partner Case Study adMarketplace
  2. 2. | Kenshoo: Proprietary and Confidential 2 Performance Beyond the Major Search Engines Andries de Villiers, SVP, adMarketplace Steve Gibson, Associate Dir of Search, Garage Team Mazda
  3. 3. | Kenshoo: Proprietary and Confidential 3 PERFORMANCE BEYOND THE MAJOR SEARCH ENGINES How Mazda is dominating their competition with adMarketplace
  4. 4. | Kenshoo: Proprietary and Confidential 4 adMarketplace partners with Kenshoo “Kenshoo has integrated adMarketplace as a search channel allowing mutual clients to view adMarketplace conversion and cost data directly in the Kenshoo platform. It passes brand conversion data to adMarketplace's Advertiser 3D platform to help advertisers optimize campaigns across the adMarketplace search network. adMarketplace allows brand advertisers to expand their reach outside the networks of Google, Bing and Yahoo, and to be found through up to 800 million additional searches daily.”
  5. 5. | Kenshoo: Proprietary and Confidential 5 Overcome Diminishing Returns
  6. 6. | Kenshoo: Proprietary and Confidential 6 adMarketplace OffersTransparent, Granular control withAdvertiser 3D Bid on Keywords by Traffic Source Bid by Device Type Bid by Operating System
  7. 7. | Kenshoo: Proprietary and Confidential 7 Performance beyond the Major Search Engines adMarketplace Cost Per KPI was 8.4% lower than Google Core Search, 71.2% lower than Google SPN, and 68.7% lower than Yahoo/Bing Network adMarketplace Conversion Rate was 3.6% higher than Google Core Search, 37.4% higher than Google SPN, and 25.5% higher than Yahoo/Bing Network
  8. 8. | Kenshoo: Proprietary and Confidential 8 Andries de Villiers, SVP, adMarketplace andries@admarketplace.com Steve Gibson, Associate Director of Search, Garage Team Mazda steven.gibson@garageteammazda.com

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