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| Kenshoo: Proprietary and Confidential
1
Keynote:Agile Innovation
Shar VanBoskirk – VP and Principal Analyst, Forrester
© 2013 Forrester Research, Inc. Reproduction Prohibited 2
How To Prepare For The Next
Digital Decade
Shar VanBoskirk, Vice...
© 2013 Forrester Research, Inc. Reproduction Prohibited 3
Are you an early bird or a night owl?
© 2013 Forrester Research, Inc. Reproduction Prohibited 4© 2013 Forrester Research, Inc. Reproduction Prohibited
You shoul...
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Agenda
› ...
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Agenda
› ...
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Digital disruption threatens business
norms
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
Online already introduced new models
© 2013 Forrester Research, Inc. Reproduction Prohibited 9
Digital also changes competitor dynamics
© 2013 Forrester Research, Inc. Reproduction Prohibited 10
Manufacturers are among the top
ecommerce sites
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Mobile c...
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But it i...
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The expe...
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Comparis...
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New apps...
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Google e...
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And this...
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Agenda
›...
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Many com...
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Would so...
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Introduc...
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Everything becomes a point of interaction
This certainly means ...
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Source: ...
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Image so...
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Image so...
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Adjust b...
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Agenda
›...
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Enable relationships
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Image so...
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Kenshoo ...
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SmartPat...
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This als...
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Partners...
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Image so...
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Summary and recommendations
› Innovate to stay in front of digi...
© 2013 Forrester Research, Inc. Reproduction Prohibited 36
Thank you
Shar VanBoskirk
617-613-5845
svanboskirk@forrester.co...
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K8 Keynote - Agile Innovation, Shar VanBoskirk

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K8 Keynote "How to Prepare for the Next Digital Decade" delivered by Shar VanBoskirk of Forrester on September 9th, 2013.

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K8 Keynote - Agile Innovation, Shar VanBoskirk

  1. 1. | Kenshoo: Proprietary and Confidential 1 Keynote:Agile Innovation Shar VanBoskirk – VP and Principal Analyst, Forrester
  2. 2. © 2013 Forrester Research, Inc. Reproduction Prohibited 2 How To Prepare For The Next Digital Decade Shar VanBoskirk, Vice President, Principal Analyst 9 September 2013
  3. 3. © 2013 Forrester Research, Inc. Reproduction Prohibited 3 Are you an early bird or a night owl?
  4. 4. © 2013 Forrester Research, Inc. Reproduction Prohibited 4© 2013 Forrester Research, Inc. Reproduction Prohibited You should embrace agile innovation to maintain a competitive edge.
  5. 5. © 2013 Forrester Research, Inc. Reproduction Prohibited 5© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  6. 6. © 2013 Forrester Research, Inc. Reproduction Prohibited 6© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  7. 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 7 Digital disruption threatens business norms
  8. 8. © 2013 Forrester Research, Inc. Reproduction Prohibited 8 Online already introduced new models
  9. 9. © 2013 Forrester Research, Inc. Reproduction Prohibited 9 Digital also changes competitor dynamics
  10. 10. © 2013 Forrester Research, Inc. Reproduction Prohibited 10 Manufacturers are among the top ecommerce sites
  11. 11. © 2013 Forrester Research, Inc. Reproduction Prohibited 11© 2013 Forrester Research, Inc. Reproduction Prohibited Mobile commerce will top $31 billion by 2016
  12. 12. © 2013 Forrester Research, Inc. Reproduction Prohibited 12© 2013 Forrester Research, Inc. Reproduction Prohibited But it is the mobile mind shift that is changing shoppers
  13. 13. © 2013 Forrester Research, Inc. Reproduction Prohibited 13© 2013 Forrester Research, Inc. Reproduction Prohibited The expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need.
  14. 14. © 2013 Forrester Research, Inc. Reproduction Prohibited 14© 2013 Forrester Research, Inc. Reproduction Prohibited Comparison shopping tools illustrate the mobile mind shift
  15. 15. © 2013 Forrester Research, Inc. Reproduction Prohibited 15© 2013 Forrester Research, Inc. Reproduction Prohibited New apps influence decisions in the store
  16. 16. © 2013 Forrester Research, Inc. Reproduction Prohibited 16© 2013 Forrester Research, Inc. Reproduction Prohibited Google enhanced campaigns integrate desktop and mobile ads
  17. 17. © 2013 Forrester Research, Inc. Reproduction Prohibited 17© 2013 Forrester Research, Inc. Reproduction Prohibited And this is just the beginning › More displays › Smart things › Rich context › Classification tools › Confusion of digital and physical worlds
  18. 18. © 2013 Forrester Research, Inc. Reproduction Prohibited 18© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  19. 19. © 2013 Forrester Research, Inc. Reproduction Prohibited 19© 2013 Forrester Research, Inc. Reproduction Prohibited Many companies find innovation risky
  20. 20. © 2013 Forrester Research, Inc. Reproduction Prohibited 20© 2013 Forrester Research, Inc. Reproduction Prohibited Would some structure make you more comfortable with innovation?
  21. 21. © 2013 Forrester Research, Inc. Reproduction Prohibited 21© 2013 Forrester Research, Inc. Reproduction Prohibited Introducing agile innovation Interactions override process. Trial developments are better than blueprints. Stakeholders contribute to development. Development happens continuously. Everything is a point of interaction. Launch quickly, the n test to improve. Collaborate with internal and external advocates. Adjust based on market conditions.
  22. 22. © 2013 Forrester Research, Inc. Reproduction Prohibited 22 Everything becomes a point of interaction This certainly means creating valuable interactions against all of your known customer touchpoints.
  23. 23. © 2013 Forrester Research, Inc. Reproduction Prohibited 23© 2013 Forrester Research, Inc. Reproduction Prohibited Source: YouTube (http://www.youtube.com/) Negative interactions may be your greatest sources of innovation
  24. 24. © 2013 Forrester Research, Inc. Reproduction Prohibited 24© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Lose It! (http://www.loseit.com/) Launch quickly; test to improve Let’s not pretend that we know the end game here; let’s do the least amount of features to know if it will work. Then improve it if people use it. Charles Teague, CEO
  25. 25. © 2013 Forrester Research, Inc. Reproduction Prohibited 25© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Engine Service Design (http://enginegroup.co.uk/); Virgin Media (http://www.virginmedia.com/) Collaborate with internal and external advocates
  26. 26. © 2013 Forrester Research, Inc. Reproduction Prohibited 26© 2013 Forrester Research, Inc. Reproduction Prohibited Adjust based on market conditions
  27. 27. © 2013 Forrester Research, Inc. Reproduction Prohibited 27© 2013 Forrester Research, Inc. Reproduction Prohibited Agenda › Why do you need an edge? › What is agile innovation and how can it help? › How can you foster innovation at your company?
  28. 28. © 2013 Forrester Research, Inc. Reproduction Prohibited 28 Enable relationships
  29. 29. © 2013 Forrester Research, Inc. Reproduction Prohibited 29© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Deloitte (http://www.deloitte.com/) Embrace agile tools and processes
  30. 30. © 2013 Forrester Research, Inc. Reproduction Prohibited 30© 2013 Forrester Research, Inc. Reproduction Prohibited Kenshoo has several tools to help The Kenshoo Innovation Community helps enable peer idea development
  31. 31. © 2013 Forrester Research, Inc. Reproduction Prohibited 31© 2013 Forrester Research, Inc. Reproduction Prohibited SmartPath attribution can improve agility
  32. 32. © 2013 Forrester Research, Inc. Reproduction Prohibited 32© 2013 Forrester Research, Inc. Reproduction Prohibited This also means taking measured risks
  33. 33. © 2013 Forrester Research, Inc. Reproduction Prohibited 33© 2013 Forrester Research, Inc. Reproduction Prohibited Partners can help offset risk
  34. 34. © 2013 Forrester Research, Inc. Reproduction Prohibited 34© 2013 Forrester Research, Inc. Reproduction Prohibited Image source: Haier (http://haier.com/) Use customer knowledge to stretch your business model New washing machines wash and peel vegetables.
  35. 35. © 2013 Forrester Research, Inc. Reproduction Prohibited 35 Summary and recommendations › Innovate to stay in front of digital disruption › Agile innovation gives you a formula for this › To catalyze innovation at your firm:  Enable relationships  Embrace agile tools and processes  Take measured risks  Leverage all partner resources  Use customer knowledge to stretch your business model
  36. 36. © 2013 Forrester Research, Inc. Reproduction Prohibited 36 Thank you Shar VanBoskirk 617-613-5845 svanboskirk@forrester.com @sharvanboskirk

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