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K8 Introduction from Kenshoo CMO Aaron Goldman

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Kenshoo CMO Aaron Goldman's introduction presentation from Kenshoo's global client summit, K8, on September 9th, 2013.

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K8 Introduction from Kenshoo CMO Aaron Goldman

  1. 1. | Kenshoo: Proprietary and Confidential 1 Introduction Aaron Goldman – CMO, Kenshoo
  2. 2. | Kenshoo: Proprietary and Confidential 2 FROMALLCORNERS OF THE EARTH… Thanks for being here!
  3. 3. | Kenshoo: Proprietary and Confidential 3
  4. 4. | Kenshoo: Proprietary and Confidential 4 ThankYou to Our Partners
  5. 5. | Kenshoo: Proprietary and Confidential 5 Agenda 8:30 - Welcome • Yoav Izhar-Prato, CEO, Kenshoo 9:00 - Keynote: Agile Innovation • Shar VanBoskirk, Principal Analyst, Forrester 10:00 - Partner Case Study • BrightTag 10:15 - Coffee Break 10:30 - Fireside Chat – Social Trends • Sivan Metzger, SVP Business Development, Kenshoo • David Fischer, VP Business and Marketing Partnerships 11:00 - Research: Facebook and Kenshoo • Josh Dreller, Director of Marketing Research, Kenshoo • Rob Creekmore, Attribution Lead, Facebook 11:45pm - Partner Case Study • adMarketplace 12:00 - Lunch Break • Working Lunch, Verbena A & B • Networking Lunch, Mission Blue
  6. 6. | Kenshoo: Proprietary and Confidential 6 Agenda 1:00 - Research: Yahoo and Kenshoo • Josh Dreller, Director of Marketing Research, Kenshoo • Edwin Wong, Product & Media Insights, Yahoo! 1:45 - Kenshoo Ecosystem Challenge (Resort Grounds) 3:45 - Partner Video • BoostCTR 4:00 - Keynote: The Personal Economy • Sir Michael Moritz, Chairman, Sequoia Capital 5:00 - Partner Case Study • Shoutlet 5:15 - Kenshoo Product Updates • Will Martin-Gill, SVP Product, Kenshoo • Fiona Gill, VP Global Client Services, Kenshoo 6:00 - Closing Remarks, Callippe • Ted Krantz, SVP Revenue, Kenshoo
  7. 7. | Kenshoo: Proprietary and Confidential 7 Agenda 6:15 - Networking Reception & Partner Toast, Callippe Terrace • Resolution Media 6:30 - Infinity Awards Presentation, Callippe Terrace • Ecosystem Challenge and Infinities winners 7:00 - Dinner Reception, Verbena A & B, Cooking School and La Mariposa 9:00 - 11:00 - Trolley Service back to San Francisco
  8. 8. | Kenshoo: Proprietary and Confidential 8 The Road to Infinite Optimization Kenshoo.com/TheRoadTo InfiniteOptimization
  9. 9. | Kenshoo: Proprietary and Confidential 9 The Road to Infinite Optimization
  10. 10. | Kenshoo: Proprietary and Confidential 10 The Road to Infinite Optimization
  11. 11. | Kenshoo: Proprietary and Confidential 11 The Road to Infinite Optimization
  12. 12. | Kenshoo: Proprietary and Confidential 12 The Road to Infinite Optimization OFFLINE ONLINE MOBILE SEM | SEO | Social | Display | Retargeting | Comparison Shopping | Affiliates CHANNELS SYSTEMS Search Solutions Social Solutions TAG MANAGEMENT WEB ANALYTICS E-COMMERCE CALL TRACKING CRM AD SERVERS
  13. 13. | Kenshoo: Proprietary and Confidential 13 The Road to Infinite Optimization
  14. 14. | Kenshoo: Proprietary and Confidential 14 The Road to Infinite Optimization
  15. 15. | Kenshoo: Proprietary and Confidential 15 The Road to Infinite Optimization
  16. 16. | Kenshoo: Proprietary and Confidential 16 The Road to Infinite Optimization
  17. 17. | Kenshoo: Proprietary and Confidential 17 The Road to Infinite Optimization
  18. 18. | Kenshoo: Proprietary and Confidential 18 The Road to Infinite Optimization
  19. 19. | Kenshoo: Proprietary and Confidential 19 Digital Marketing is anArt and a Science
  20. 20. | Kenshoo: Proprietary and Confidential 20 Strike the Right Balance
  21. 21. | Kenshoo: Proprietary and Confidential 21 CreateYour ROI Masterpiece…
  22. 22. | Kenshoo: Proprietary and Confidential 22 …with Rami Meiri
  23. 23. | Kenshoo: Proprietary and Confidential 23 AreYou Up to the Challenge?
  24. 24. | Kenshoo: Proprietary and Confidential 24 What PowersYour Infinite Optimization?
  25. 25. | Kenshoo: Proprietary and Confidential 25 Aaron.Goldman@Kenshoo.com

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