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K8 - Research from Facebook and Kenshoo

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Presentation from Kenshoo's Josh Dreller shared at Kenshoo's K8 Summit on September 9th, 2013 in which he shares research performed by Kenshoo on Facebook performance, FBX, and multi-touch attribution

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K8 - Research from Facebook and Kenshoo

  1. 1. | Kenshoo: Proprietary and Confidential 1 Research: Facebook and Kenshoo Josh Dreller – Director Marketing Research, Kenshoo Rob Creekmore – Attribution Lead, Facebook
  2. 2. | Kenshoo: Proprietary and Confidential 2 RECENT CLIENT PERFORMANCE Q2 vs. Q1, 2013
  3. 3. | Kenshoo: Proprietary and Confidential 3| 3| 3
  4. 4. | Kenshoo: Proprietary and Confidential 4| 4| 4
  5. 5. | Kenshoo: Proprietary and Confidential 5| 5| 5
  6. 6. | Kenshoo: Proprietary and Confidential 6| 6| 6
  7. 7. | Kenshoo: Proprietary and Confidential 7| 7| 7
  8. 8. | Kenshoo: Proprietary and Confidential 8| 8| 8
  9. 9. | Kenshoo: Proprietary and Confidential 9| 9| 9
  10. 10. | Kenshoo: Proprietary and Confidential 10| 10| 10
  11. 11. | Kenshoo: Proprietary and Confidential 11 MULTI-TOUCHATTRIBUTION August, 2013
  12. 12. | Kenshoo: Proprietary and Confidential 12
  13. 13. | Kenshoo: Proprietary and Confidential 13 First Click Result: the FirstAd model attributed 30% more value to Facebook than the LastAd model.
  14. 14. | Kenshoo: Proprietary and Confidential 14 Divide Equally Result: the Divide Equally model attributed 16% more value to Facebook than the LastAd model.
  15. 15. | Kenshoo: Proprietary and Confidential 15 Prefer First Result: the Prefer First model attributed 20% more value to Facebook than the LastAd model.
  16. 16. | Kenshoo: Proprietary and Confidential 16 Prefer Last Result: the Prefer Last model attributed 12% more value to Facebook than the LastAd model.
  17. 17. | Kenshoo: Proprietary and Confidential 17 U-Shaped Result: the U-Shaped model attributed 15% more value to Facebook than the LastAd model.
  18. 18. | Kenshoo: Proprietary and Confidential 18 Josh.Dreller@Kenshoo.com

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