K^2 London Presentation: Agency Team Innovation - Craig Lister

856 views

Published on

K^2 London agency point-of-view from Craig Lister of Reprise presented on April 2nd, 2014.

Published in: Marketing, Business, Technology
  • Be the first to comment

  • Be the first to like this

K^2 London Presentation: Agency Team Innovation - Craig Lister

  1. 1. Agency Team Innovation Craig Lister Head of Reprise Media UK & EMEA
  2. 2. Search Director Account Manager Performance Account Executive Account Analyst Affiliate Consultant Client Partner Mobile Lead SEO Executive SEO Content Strategist SEO Outreac h Manager Performance Media Specialist Campaign Engineer Director of Campaign Operations Social Business Strategist Client Services Director Junior Social Media Producer Graduate Executive
  3. 3. The Team
  4. 4. Inspiration
  5. 5. Methodology Proprietary Tools Best in Breed Technology
  6. 6. Discovery in Action
  7. 7. CPA - 55% CPEA -65% CPC -43% CTR +4% Conversions +15% SOV +40% CPEA - 15% CPEA -43% CTR +6% CTR +2% SOV +48% SOV +29% CPC -14% CPC -27% Conversions +10% Conversions +25% CPA -26% CPA -20%
  8. 8. Taking Encore Global
  9. 9. How Have We Achieved This?
  10. 10. Empowerment Encouragement Guidance
  11. 11. Collaboration and Partnership
  12. 12. Thank you! Craig Lister Head of Reprise Media UK & EMEA Telephone: (+44) 207 073 7250 Mobile: (+44) 7909 001 679 craig.lister@reprisemedia.com

×