K^2 London Presentation - Entrepreneur Point-of-View - Sanjit Atwal

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K^2 London entrepreneur point-of-view from Sanjit Atwal, Founder and CEO of Squawka, presented on April 2nd, 2014.

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K^2 London Presentation - Entrepreneur Point-of-View - Sanjit Atwal

  1. 1. “Squawka are the coolest kids on the football block right now...” Neil Smyth, Fremantle Media (and ex-Soccer AM Producer)
  2. 2. A little about me….
  3. 3. Process-led Innovation in competitive marketplaces
  4. 4. a little about Squawka….
  5. 5. • Ground breaking real-time data visualizations during game time • A true 24/7 companion with latest news, views, articles, video, pictures and social media • Significantly outperforming the UK market of football apps • Named 30th in T3 magazines ‘66 British Businesses Changing The World’ Squawka is a multi-device, always-on football companion
  6. 6. What does Squawka do?
  7. 7. We use data to help fans understand more about the game they love. Across Mobile….
  8. 8. …And across the web & tablet.
  9. 9. Squawka process XML feeds from to drive a real time data panel…
  10. 10. …and feeds from Reuters driven by photographers around the grounds
  11. 11. Who we are… Covering: English Premier League Dutch Eredivisie French Ligue One German Bundesliga Italian Serie A Russian Premier League Spanish La Liga American MLS Brazilian Serie A Mexican Liga MX UEFA Champions League UEFA Europa League …All in real time
  12. 12. The Problems With Innovating in Football….
  13. 13. Fans are resistant to change….
  14. 14. The industry is resistant to change….
  15. 15. Commercially, it can be just as hard…
  16. 16. And then there are your competitors…
  17. 17. Catenaccio (Italian pronunciation: [ka-te-nacho]) …or The Chain is a tactical system in football with a strong emphasis on defense. In Italian, catenaccio means "door-bolt", which implies a highly organized and effective backline defense focused on nullifying opponents' attacks and preventing goal- scoring opportunities.
  18. 18. - Football is a digitally young industry - Resistant to change across both consumer and business sectors - Inflated with huge sponsorships - Competitive market holds large incumbents with both financial and marketing power So, the Challenge…
  19. 19. How do you innovate in a market like this…?
  20. 20. Step 1) Got a great idea? Cool! Validate it. Like, now.
  21. 21. 0 0.5 1 1.5 2 2.5 3 Industry Standard Facebook Dominio's on Squawka Paddy Power on Squawka Display Click Through Rates Industry Standard Facebook Dominio's on Squawka Paddy Power on Squawka
  22. 22. Average time spent on Squawka live EPL games…. 39 minutes
  23. 23. Step 2) Know thyself & thy enemy
  24. 24. We started as a 90 minute business, however through process-led innovation…
  25. 25. - Breaking News - Transfer gossip - Vine’s GIFs, Photos, Videos - Social media - Latest team/player news - Match build-up & analysis - Live curated feed - Social Media - Second Screen experience & live scores - Live data visualization - Live commentary & social Fans now use Squawka throughout their day on both weekdays…
  26. 26. - Breaking News and match build-up - Transfer gossip - Vine’s GIFs, Photos, Videos - Social media - Second Screen experience & live scores - Live data visualization - Live commentary & social - Latest Scores - Match reports - Team/Player rankings - Social Media …and on weekends
  27. 27. • Live feed running 24 hours a day featuring latest news, views, scores, com mentary, images, video and social media • Fixtures & live results across all 15 competitions currently covered
  28. 28. Rankings engine for both teams & players give fans the power to settle debates
  29. 29. Every team and player has their own page with sharable stats
  30. 30. • Live as-is-stands tables update in game time • Editorial team of 50+ produce 40 unique articles a day into the Squawka News section
  31. 31. Step 3) Iterate. Always and forever.
  32. 32. • Gaming partner odds are dynamically inserted into the Match Centers with up-to- date odds to drive engagement • Interstitial ads are located throughout the app to build brand presence • Display CTR’s reaching 5%
  33. 33. Step 4) Maximize your resources & stay fresh
  34. 34. The results of process-led innovation?
  35. 35. In less than two years: - Averaging over 100k unique visitors per day - Squawka brand now reaches over 200m fans a month - Followed by footballers, clubs, brands & celebrities for our content - App averages over 10 screens viewed per session - Have product releases every two weeks - About to release cutting-edge new fantasy products for the World Cup
  36. 36. @SanjitAtwal Sanjit@Squawka.com

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