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K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato


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Kenshoo CEO Yoav Izhar-Prato shares Kenshoo's history of innovation in this K^2 presentation delivered on February 13th, 2014.

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K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato

  1. 1. #K2innovation
  2. 2. Creating a Culture of Innovation: Yoav Izhar-Prato #K2innovation
  3. 3. Innovation is Everyone’s Job #K2innovation
  4. 4. “superior results” Revenue 34% “reduce time considerably” 2010 Conversions RealTime CampaignsTM Kenshoo SocialTM Net Promoter 10% “unlock the full value” Kenshoo LocalTM Call Conversion OptimizationTM CPL Leads 67% “exceeded all expectations” 2010 104% 2009 Kenshoo SearchTM 2009 2006 First-to-Market Innovation 70% “comprehensive view” #K2innovation
  5. 5. “really convenient” Kenshoo Portfolio OptimizerTM Profit 2012 Tasks 5-15 min 2012 Kenshoo EditorTM 87% “more dynamic optimization” Social Media Attribution Revenue 34x “create and amplify synergies” Product Listing Ads Management Net Revenue Share 42% ROI “maximize its performance” 2012 SEM/SEO Integration 2011 2011 First-to-Market Innovation 85% “ahead of the curve” #K2innovation
  6. 6. Revenue 28% “true business impact” 2013 Kenshoo SmartPathTM Kenshoo Halogen TechnologyTM Spend 36%, Revenue Demand-Driven CampaignsTM 2013 100s of Local Networks “improve efficiences” 53% “early Christmas gift” Page Place Syndication 2013 2013 First-to-Market Innovation ROI 80% “scale our investment” #K2innovation
  7. 7. First-to-Market Innovation 2014 What’s Next? #K2innovation
  8. 8. Demo: Kenshoo Anywhere © 2014 Kenshoo, Inc. Confidential and Proprietary Information