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Is the SEC banning social networking? (No.)


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Thin overview slides used for the "Is the SEC banning Social Networking?" presentation at the Tweeting on the Sidelines session of the Broadcast Education Association, Las Vegas, NV, April, 16, 2010.

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Is the SEC banning social networking? (No.)

  1. 1. Is SEC banning Social Networking? Kenny Smith
  2. 2. In a word …
  3. 3. <ul><li>For SEC, tech-savvy fans might be biggest threats to media exclusivity </li></ul><ul><li>By Michael Kruse </li></ul><ul><li>St. Petersburg Times </li></ul><ul><li>Sunday, August 16, 2009 </li></ul><ul><li>“ Ticketed fans can’t produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event.” </li></ul>
  4. 4. <ul><li>Social Media Banned from College Stadiums </li></ul><ul><li>By Adam Ostrow </li></ul><ul><li>Mashable </li></ul><ul><li>August 17, 2009 </li></ul><ul><li>“ Translated, that means no Twitter, Facebook, YouTube, Twitpic, or any other service that could in any way compete with authorized media coverage of the event.” </li></ul>
  5. 5. <ul><li>15 years </li></ul><ul><li>$3 Billion </li></ul>
  6. 6. <ul><li>REACTION </li></ul>
  7. 7. <ul><li>SEC revised policy </li></ul><ul><li>“ No Bearer may produce or disseminate in any form a “real-time” description or transmission of the Event (i) for commercial or business use, or (ii) in any manner that constitutes, or is intended to provide or is promoted or marketed as, a substitute for radio, television or video coverage of such Event. Personal messages and updates of scores or other brief descriptions of the competition throughout the Event are acceptable. If the SEC deems that a Bearer is producing a commercial or real-time description of the Event, the SEC reserves the right to pursue all available remedies against the Bearer. </li></ul><ul><li>Absent the prior written permission of the Southeastern Conference, game action videos of the Event may not be taken by Bearer. Photos of the Event may be taken by Bearer and distributed solely for personal use (and such photographs shall not be licensed, used, or sold commercially, or used for any commercial or business purpose).” </li></ul>
  8. 8. <ul><li>Charles Bloom </li></ul><ul><li>SEC Assoc. Commissioner </li></ul><ul><li>Buzz Manager (Blog) </li></ul><ul><li>August, 2009 </li></ul><ul><li>&quot;The intent of the revised policy is not to inhibit social media inside our stadiums with the exception of trying to protect our video rights as they pertain to our television and media partners. Someone in the stadium can enter Twitter feeds or Facebook entries and photographs, but the game footage video is something we will try to protect.&quot; </li></ul><ul><li>[...] </li></ul><ul><li>&quot;We’re in the first year of our television and digital rights agreements so there’s a feeling that we needed to push this through pretty quickly, and I believe through the haziness of it some of the translation got lost, especially as it dealt with the media/public relations aspect of it, but now with the revised policy we have landed in a place where the intent has been all along.&quot; </li></ul>
  9. 9. <ul><li>SEC reverses ban on social media sites </li></ul><ul><li>By Jon Solomon </li></ul><ul><li>The Birmingham News </li></ul><ul><li>August 20, 2009 </li></ul><ul><li>&quot;We probably took traditional media rights language and tried to apply it in a new media world.” -- Charles Bloom </li></ul>