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Integrating Social Media into your overall mix puts content at the forefront. Creating
that resonates and connects with do...
@kennysmith

INTEGRATING SOCIAL MEDIA INTO YOUR OVERALL
MIX PUTS CONTENT AT THE FOREFRONT. CREATING
CONTENT THAT RESONATES...
cultivating
better stories
from prospects…
connects with
donors AND
ALUMNI…
planned,
interactive and
meaningful…
content a...
SUBJECT MATTERS

CULTIVATING BETTER STORIES
SHARED

PLANNED

ENTERPRISED

DISTRIBUTION
CHANNELS
PLANNED

DISTRIBUTION

UNIVERSITY, COLLEGE OR
DEPARTMENT PUSHING
INTERNALLY KNOWN FAR IN

ADVANCE
CHANNELS

PREPPED, VETTE...
CREATED BY OTHERS
SHARED

FOUND MEDIA
DISTRIBUTION
CHANNELS

EASILY SHAREABLE
REQUIRES VETTING
SHARED

DISTRIBUTION
CHANNELS
SHARED

DISTRIBUTION
CHANNELS
SHARED

DISTRIBUTION
CHANNELS
CONNECTS

DONORS AND ALUMNI …
CONNECTS

Living anecdotes
- common themes
- chronologies

Content
CONNECTS

Living anecdotes
- cause & effect
- impact

Content
ENTERPRISED

DISTRIBUTION
CHANNELS
There is the rare occasion when the public can be engaged on a level beyond flash.

If they have a sentimental bond with t...
PLANNED

INTERACTIVE AND MEANINGFUL
HOW

WHY
CONNECTS

Living anecdotes
- common themes
- chronologies

Content
CONNECTS

Living anecdotes
- cause & effect
- impact

Content
HOW

WHY

MEANINGFUL
STORIES

CONNECTS

MEANINGFUL
CREATE

INFLUENCE

INTERACT

CONSUME
CONTENT
Social/digital space gradually eases brand custodians
away solely from content creation and towards the role
of fa...
kennysmith
kennydsmith
kennysmith
www.kennysmith.org
kennysmith@gmail.co
m
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Developing stories that stick -- @kennysmith in conjunction with @vergepipe_media

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Integrating Social Media into your overall mix puts content at the forefront. Creating content that resonates and connects with donors and alumni has to be planned, interactive and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer in order to develop a personality that is authentic, yet consistent with the institution’s goals. This session will guide you through cultivating better stories from prospects and donors and using those to expand your network.

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Developing stories that stick -- @kennysmith in conjunction with @vergepipe_media

  1. 1. Integrating Social Media into your overall mix puts content at the forefront. Creating that resonates and connects with donors and alumni has to be planned, interactive and meaningful. You have to think like a reporter, Public Relations pro, AND a marketer in order to develop a personality that is authentic, yet consistent with the nstitution’s igoals. This session will guide you through cultivating better stories from prospects and donors and using those to expand your network. DEVELOPING STORIES THAT STICK
  2. 2. @kennysmith INTEGRATING SOCIAL MEDIA INTO YOUR OVERALL MIX PUTS CONTENT AT THE FOREFRONT. CREATING CONTENT THAT RESONATES AND CONNECTS WITH DONORS AND ALUMNI HAS TO BE PLANNED, INTERACTIVE AND MEANINGFUL. YOU HAVE TO THINK LIKE A REPORTER, PUBLIC RELATIONS PRO, AND A MARKETER IN ORDER TO DEVELOP A PERSONALITY THAT IS AUTHENTIC, YET CONSISTENT WITH THE INSTITUTION’S GOALS.
  3. 3. cultivating better stories from prospects… connects with donors AND ALUMNI… planned, interactive and meaningful… content at the forefront…
  4. 4. SUBJECT MATTERS CULTIVATING BETTER STORIES
  5. 5. SHARED PLANNED ENTERPRISED DISTRIBUTION CHANNELS
  6. 6. PLANNED DISTRIBUTION UNIVERSITY, COLLEGE OR DEPARTMENT PUSHING INTERNALLY KNOWN FAR IN ADVANCE CHANNELS PREPPED, VETTED, SOURCES QUOTE, PHOTO
  7. 7. CREATED BY OTHERS SHARED FOUND MEDIA DISTRIBUTION CHANNELS EASILY SHAREABLE REQUIRES VETTING
  8. 8. SHARED DISTRIBUTION CHANNELS
  9. 9. SHARED DISTRIBUTION CHANNELS
  10. 10. SHARED DISTRIBUTION CHANNELS
  11. 11. CONNECTS DONORS AND ALUMNI …
  12. 12. CONNECTS Living anecdotes - common themes - chronologies Content
  13. 13. CONNECTS Living anecdotes - cause & effect - impact Content
  14. 14. ENTERPRISED DISTRIBUTION CHANNELS
  15. 15. There is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product.
  16. 16. PLANNED INTERACTIVE AND MEANINGFUL
  17. 17. HOW WHY
  18. 18. CONNECTS Living anecdotes - common themes - chronologies Content
  19. 19. CONNECTS Living anecdotes - cause & effect - impact Content
  20. 20. HOW WHY MEANINGFUL
  21. 21. STORIES CONNECTS MEANINGFUL
  22. 22. CREATE INFLUENCE INTERACT CONSUME
  23. 23. CONTENT Social/digital space gradually eases brand custodians away solely from content creation and towards the role of facilitating creative experiences. Going digital means being social, ditching monologue for conversation.
  24. 24. kennysmith kennydsmith kennysmith www.kennysmith.org kennysmith@gmail.co m

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