NorthernLightfrom physical to digital experiences                   Peter Slavenburg                        PICNIC 2011   ...
NorthernLight our mottotell me and I will forget                                                                          ...
NorthernLightgoalsKnowledgeinformation and educationAttitude(brand) perceptionBehaviouractivitation, conversion, loyaltyFu...
Offices                                                                                                                   ...
...physical experiences...           Peter Slavenburg   Presentation NorthernLight   2011   All rights reserved   www.nort...
You-Me-ElectricityScience centre NEMO, The Netherlands                  Peter Slavenburg   Presentation NorthernLight   20...
Water exhibition                                                                                                      blue...
The BunkerTravelling to 6 locations                  Peter Slavenburg   Presentation NorthernLight   2011   All rights res...
Our Fragile World - children exhibitionHong Kong Science Museum                  Peter Slavenburg   Presentation NorthernL...
Copyright Nature exhibitionSingapore Science Centre                  Peter Slavenburg   Presentation NorthernLight   2011 ...
New China Science MuseumBeijing, China                 Peter Slavenburg   Presentation NorthernLight   2011   All rights r...
EcoMan MuseumMina Al Fahal, Oman                  Peter Slavenburg   Presentation NorthernLight   2011   All rights reserv...
E-ON Brand Experience CentresSeveral locations in Germany and Holland                  Peter Slavenburg   Presentation Nor...
DSM Brand ExperienceDSM Headquarters Shanghai                  Peter Slavenburg   Presentation NorthernLight   2011   All ...
... merging physical withdigital experiences...           Peter Slavenburg   Presentation NorthernLight   2011   All right...
Tech UniverseVisitor Centre for Hong Kong Business Parkcompanies include Philips, IBM, Gold Peak                          ...
Media Experience                                                                                                          ...
Electric!Innovation Hall NEMO Amsterdam                                                                                   ...
...experiences that are purelydigital......adding a layer of storytellingand gaming to the real world...           Peter S...
digital                                                                                     =                             ...
Augmented reality adventure bookHistory experience                                                                        ...
Digital Tour                                                                      concept‘t Zwin - Knokke                 ...
Historic Storytelling AppHeritage locations in China                                                                      ...
ad monday appVEA                                                                                                          ...
Interactive historic adventureFirst publication Amon and AmaraIn English, Chinese and Dutch                               ...
Interactive historic adventureFirst publication Amon and AmaraIn English, Chinese and Dutch                               ...
Interactive historic adventureFirst publication Amon & AmaraIn English, Chinese and Dutch                                 ...
Augmented reality experience                                                                                          digi...
contactPeter SlavenburgDirector NorthernLightslavenburg@northernlight.nlwww.northernlight.nlwww.twitter.com/northernlightn...
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Peter Slavenburg, Northernlight: Creative Transmission #4 15 september 2011

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Presentatie van Peter Slavenburg van Northernlight, over het creeëren van een actieve, informatieve en betrokken ervaring van bezoekers van oa musea tijdens de bijeenkomst 'Creative Transmission #4' tijdens het PICNIC Festival 2011

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Peter Slavenburg, Northernlight: Creative Transmission #4 15 september 2011

  1. 1. NorthernLightfrom physical to digital experiences Peter Slavenburg PICNIC 2011 Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  2. 2. NorthernLight our mottotell me and I will forget 则 遗show me and I may remember 师 铭记involve me and I will understand Confucius Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  3. 3. NorthernLightgoalsKnowledgeinformation and educationAttitude(brand) perceptionBehaviouractivitation, conversion, loyaltyFunhaving a good time Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  4. 4. Offices Amsterdam-Delft-Beijing-Shanghai NorthernLight projects cultural and brand experiences smart interiors digital experienceseducational experiences Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  5. 5. ...physical experiences... Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  6. 6. You-Me-ElectricityScience centre NEMO, The Netherlands Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  7. 7. Water exhibition blue ball to guide visitor and start experiencesMuseon, The Netherlands Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  8. 8. The BunkerTravelling to 6 locations Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  9. 9. Our Fragile World - children exhibitionHong Kong Science Museum Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  10. 10. Copyright Nature exhibitionSingapore Science Centre Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  11. 11. New China Science MuseumBeijing, China Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  12. 12. EcoMan MuseumMina Al Fahal, Oman Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  13. 13. E-ON Brand Experience CentresSeveral locations in Germany and Holland Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  14. 14. DSM Brand ExperienceDSM Headquarters Shanghai Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  15. 15. ... merging physical withdigital experiences... Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  16. 16. Tech UniverseVisitor Centre for Hong Kong Business Parkcompanies include Philips, IBM, Gold Peak Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  17. 17. Media Experience Hilversumthe Media Experience in Hilversum the magical ring with RFID a visitor logs in160 interactive exhibits with RFID personal webpage for each visitor Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  18. 18. Electric!Innovation Hall NEMO Amsterdam web app for information, storytelling, crowd sourced information, polling, social media, etc. Scan QR codes for additional information Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  19. 19. ...experiences that are purelydigital......adding a layer of storytellingand gaming to the real world... Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  20. 20. digital = lightweight Search = sustainable The Centre of New Enlightenment Kelvingrove Museum Glasgow Observe Interact Touchsmartphone quest dedicated personalised website Listen Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  21. 21. Augmented reality adventure bookHistory experience digital = authenticVisitors arrive at a location. The adventure book gives a signal: there’s something about tohappen. Pointing the adventure book to the marker, the object or the interior, on-screen feed backappears. This could be an animation, a game, additional information, ...At some locations the adventure book functions as a window to the past. The interior comesalive: with persons, objects, actions and stories. It’s a historical sensation! Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  22. 22. Digital Tour concept‘t Zwin - Knokke t Zwin Natuurpark ’t Zwin en de omliggende gebieden zijn continue aan veranderingen onderheven. De jaargetijden, het klimaat, de wind, eb en vloed zijn natuurlijke factoren die het landschap constant vervormen. Sommige veranderingen kunnen zonder moeite worden waargenomen, voor andere veranderingen moet je goed zoeken en kijken. Dit immer transformerende toneel is de Zwinexpositie! digital = outside Slapen in de natuur Fietsroutes CULINAIR FIETSVERHUUR CASINO LOKALE PRODUCTEN KNEISTIVAL Legenda Activiteitenroute LOKALE PRODUCTEN Natuurbelevingroute Wandelroute Wandelroute De Vogelaar De Wereldoorlogen De Schorren De Geul en het Kanaal De Dijk Het Slik Duin en Monding Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  23. 23. Historic Storytelling AppHeritage locations in China digital = storytellingDynamic map Location based audio Augmented Reality Social media connectionMagnifying Glass Multiple languages Location based movies Group gamesAugmented reality Photo Sharing Treasure map Fun and gamesLocation based 360 movies Object recognition encyclopedia Timeline Binoculars Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  24. 24. ad monday appVEA digital Scan QR code to start mobi website = affordable www.admonday.mobi Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  25. 25. Interactive historic adventureFirst publication Amon and AmaraIn English, Chinese and Dutch digital = anyone anytime anywhereAmon & Amara In cooperation with the Museum of Antiquities Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  26. 26. Interactive historic adventureFirst publication Amon and AmaraIn English, Chinese and Dutch digital = anyone anytime anywhereAmon & Amara In cooperation with the Museum of Antiquities Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  27. 27. Interactive historic adventureFirst publication Amon & AmaraIn English, Chinese and Dutch digital = anyone anytime anywhereAmon & Amara In cooperation with the Museum of Antiquities Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  28. 28. Augmented reality experience digitalVision for 2014 will be hands free Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl
  29. 29. contactPeter SlavenburgDirector NorthernLightslavenburg@northernlight.nlwww.northernlight.nlwww.twitter.com/northernlightnlT +31-205353737M +31-651108067Skype  peterjmslavenburgGrasweg 771031HX AmsterdamThe Netherlands3rd Floor, Building 3 600 Shaan Xi Rd (N) Jingan District, Shanghai, China, 200041 Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

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