4. Definition of NFC
A set of standards for smartphones and
similar devices.
Establish radio communication by touching
them together or bringing them close.
Range: < 0.2m
6. NFC Application
In Hong Kong, major use is related to mobile data
transmission.
In worldwide, NFC might perform as electronic
payment or ticket of public transport.
7. Data from the survey
Number of Respondence
25
20
15
10
Female
Male
5
0
Yes
No
Do you know what is NFC?
8. Data Analysis
Most responders do not know what is NFC
Since NFC in HK
Not Common
Most NFC device only focus on Mobile Phone
Eg. S Beam, NFC speaker
9. Data from the survey
Which of the following technology are supported by NFC?
40%
60%
S Beam
Octopus Card
10. Data Analysis
40% Responder answer wrongly
Octopus Card: RFID
But still 60% Responder with correct answer
Might related to the TV advertisement of Samsung
Galaxy S3,
since S Beam is one of the function of it.
11. Data from the survey
The relationship between the using brand of mobile and knowing what
is NFC
10
Number of Respondent
9
8
7
6
Yes
5
4
No
3
2
1
0
Apple
Samsung
SONY
BRAND
others
12. Data Analysis
User of Apple or SONY: 0 knows NFC
User of Samsung: 80% knows NFC
Since NFC is one of the major function of Samsung
Smartphone
Many promotion on NFC, more user know what
NFC is.
13. Conclusion
NFC is a very convenient innovation
Still not very popular in Hong Kong
Might need to wait till the related product of NFC
to mature in order to raise it popularity.
