NFC It presentation

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NFC It presentation

  1. 1. Introducing an Innovation  Group Member: Choi Ting Tung, Barry (13200712) Au Ka Hang, Kenneth (13210713)
  2. 2. Mind Map
  3. 3. Mind Map
  4. 4. Definition of NFC  A set of standards for smartphones and similar devices.  Establish radio communication by touching them together or bringing them close.  Range: < 0.2m
  5. 5. How NFC works
  6. 6. NFC Application  In Hong Kong, major use is related to mobile data transmission.  In worldwide, NFC might perform as electronic payment or ticket of public transport.
  7. 7. Data from the survey Number of Respondence 25 20 15 10 Female Male 5 0 Yes No Do you know what is NFC?
  8. 8. Data Analysis  Most responders do not know what is NFC  Since NFC in HK Not Common  Most NFC device only focus on Mobile Phone  Eg. S Beam, NFC speaker
  9. 9. Data from the survey Which of the following technology are supported by NFC? 40% 60% S Beam Octopus Card
  10. 10. Data Analysis  40% Responder answer wrongly  Octopus Card: RFID  But still 60% Responder with correct answer  Might related to the TV advertisement of Samsung Galaxy S3,  since S Beam is one of the function of it.
  11. 11. Data from the survey The relationship between the using brand of mobile and knowing what is NFC 10 Number of Respondent 9 8 7 6 Yes 5 4 No 3 2 1 0 Apple Samsung SONY BRAND others
  12. 12. Data Analysis  User of Apple or SONY: 0 knows NFC  User of Samsung: 80% knows NFC  Since NFC is one of the major function of Samsung Smartphone  Many promotion on NFC, more user know what NFC is.
  13. 13. Conclusion  NFC is a very convenient innovation  Still not very popular in Hong Kong  Might need to wait till the related product of NFC to mature in order to raise it popularity.

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