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7 Ways to improve your sales conversion processes

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What's the point of getting traffic to your web properties if you're losing a high percentage of these visitors as they go through your sales process?

Improving your website's sales process clickthrough rates by as little as 5% can improve your money-in-the-pocket by 50%

Yes, large visitor counts are good for the ego. However, large numbers of buyers are even better for your ROI or ROE (return on effort)..

Published in: Business, Technology
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7 Ways to improve your sales conversion processes

  1. 1. SEVEN Ways to Improve your Sales Conversion Process OR... How to increase your existing website sales by (at least) 5%! www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  2. 2. 2. Find Out why you Lose Sales!  Flowchart your existing process  Insert Google Analytics into your site  Identify the sales path to track  Run a short campaign through PPC  Identify where your prospects leave www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  3. 3. 3. Test - Run the Granny Test  Ask your Granny to buy from PPC  Watch where it works for her  Watch where she gets lost in process  Make changes to your process  Make notes on your flowchart www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  4. 4. 4. Tweak - The 3 click test  Three clicks to conversion (optimum)  How many clicks do you now have?  Reduce your ‘jump through hoops’  Reduce clicks in sales process to 3  Focus on fluidity and EASE of use www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  5. 5. 5. Tweak – Measure EASE of use  Keep ONE signup process only  Eliminate many ‘jump through hoops’  Is your sales process linear ?  Is your sales process ‘KISS’?  Is your sales process honest? www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  6. 6. 6. Tweak – Measure small to BIG!  For NEW clients small ($) is good  For existing client big doesn’t matter  Focus on small sales for new clients  Upgrade (backend) to big sales later  Focus on relationship building first www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  7. 7. 7. Tweak your sales processes  Refer to flowchart notes  Identify weak links in process  Re-run short PPC campaign  Re-run the Granny test again  Repeat 2-6 until conversion is 5% www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com
  8. 8. 8. Repeat to continually improve  Flowchart your existing process  Insert Google Analytics into your site  Identify the sales path to track  Run a short campaign through PPC  Identify where your prospects leave Analyse – Test – Tweak – Analyse – Test - Tweak www.desktopmarketingsystems.com Kenneth Doyle www.desktopmarketingsystems.com

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