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How to use social media to build relationships


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12 Tips for using Facebook and Twitter, plus 6 tips for using LinkedIn. Why use social media?

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How to use social media to build relationships

  1. 1. Powerful Facts Kids are learning on iPad, not chalkboards We don’t have a choice WHETHER we do social media, but HOW WELL we do it! 93% of consumers trust peer recommendation, when only 14% trust advertising 93% of marketers use social media for business The ROI of Social Media is that your business will still exist in 5 years time!
  2. 2. WHO AM I?Amanda Kennedy
  3. 3. What Is The Plan? Is this the death of old Marketing 12 rules of Social Media Over to you Tea and biscuits – YUM! LinkedIn Your turn again Networking (and more questions) V
  4. 4. Why Be On Social Media? Your customers are on it Your competitors are on it Your industry is on it
  5. 5. What Can You UseSocial Media For?
  6. 6.  Networking Brand awareness Driving people to your website Building relationships Spying on competitors Learning about your industry Educating potential clients Customer service Recruiting staff
  7. 7. 12 Rules of Twitter & Facebook
  8. 8. Have a Killer Profile Picture of you or your brand Tell tweeters what you do Show a side of your personality Add something a little personal but not something no one should know Never include politics or religion Have fun Do not copy other bios
  9. 9. Have a Killer Profile You or brand as profile picture? Banner Picture Complete your information section Products Awards SEO
  10. 10. Have a Killer Focus
  11. 11. First Impressions Count
  12. 12. Be Bold! Make The First Move
  13. 13. Shhhh!!
  14. 14. Reciprocate
  15. 15. Rave About What You Love
  16. 16. Always Be There
  17. 17. Build Business Relationships Take it Off-line
  18. 18. Be Positive and Happy
  19. 19. Do It Well Or Don’t Do It At All
  20. 20. Do Not Cross Post!!
  21. 21. Ideas for Using Facebook Daily Read Your Newsfeed updates Post 1-3 Updates Reply to comments/likes from fans Share 1 post from another business page Like/Comment as your Business Page on atleast 2 updates
  22. 22. Ideas for Using Twitter Daily RT 5 useful tweets Send 3 business updates (these can be scheduled) Send 2 personal updates Shout out to 1 person you admire Reply to all your @ Mentions Have one back and forth conversation Help one person with a business query
  23. 23. What Could You Post43 Facebook Marketing Tips by
  24. 24. Over to You!
  25. 25. What is LinkedIn?
  26. 26. LinkedIn Is Your Online CV Welcome to the conference!!
  27. 27. Complete your whole LinkedIn CV, your summary is your covering letter!
  28. 28. 6 Tips to Make Meaningful Connections on LinkedIn
  29. 29. Speak Human
  30. 30. Connect With Clients
  31. 31. Imagine you are in a playgound
  32. 32. Don’t Underestimate The Power of Groups!
  33. 33. Give and Ask for Meaningful Recommendations
  34. 34. Ideas for using LinkedIn Daily/Weekly Daily Update your status from within LinkedIn Comment on a group discussion or start a group discussion Accept invitations Aim for 2-5 connections a week Write a recommendation Request a recommendation
  35. 35. Back to You!
  36. 36. Thank You!