Fueling A_B experiments with behavioral insights (1).pdf
26 Ways To Market Your Business Or Why You Shouldn’t Be On Social Media!
1. 26 Ways To Market Your Business or Why You
Shouldn’t Be On Social Media!
By Amanda Watts
www.clientsinabundance.com
Really? I hear you cry, Amanda Kennedy saying you shouldn’t be on social
media? Is this girl feeling ok?
Well of course there is more to this sentence than meets the eye but, yes, there
may be a reason why social media should not be at the top of your to-do list for
your marketing objectives. There are more ways to market your business.
However much I believe blogging and social media marketing are the key to a
great online presence and showing your potential customers that they need to
buy from you as you are a thought leader, , it may be that your customers are
just not online.
There are three reasons why you should be on social media:
• Your customers are on it
• Your competitors are on it
• Your industry is on it
If your business ticks any one of these boxes then you need to use it, but there
are so many other options available to you too, it is NOT all about social!
It may be that having a social media presence is needed to ensure you don’t
disappoint your potential customers if they try to look you up on Facebook and
Twitter. However there are plenty of other options available to ensure that you
have your marketing strategy completely covered. As the saying goes, don’t
put all your eggs in one basket.
So what are the marketing options available?
1. Social Marketing
2. Blogging
3. Radio
4. Advertising
5. PR
6. Leaflets
7. Email Marketing
2. 8. Cold calling
9. Face to Face networking
10.Endorsements
11.Joining your local Chamber
12.Set up a website
13.Run competitions
14.Exhibition Marketing
15.Write for an Industry Related Magazine
16.Have joint ventures with people
17.Start utilizing video marketing
18.Use your business card (have your picture on it)
19.Enter Awards
20.Testimonials
21.Referrals
22.Pounding the streets and knocking on doors
23.Pitching to everyone who stands within three feet of you
24.Search Engine Optimisation
25.Local offers to local companies
26.Sign writing your car (think Utility Warehouse)
So, as well as embracing social media marketing platforms, you need to ensure
that you are completing all parts of the marketing pie. How many points on this
list do you actually have covered for your marketing? And which marketing
activities have I left out?
Amanda is a Client Attraction Expert. She specialising in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.