UNN Technology Commercialization Center

1. Technology
Commercialization
Center
Nizhny Novgorod
March 2015
Kendrick Davis White
Vice-Rector for Innovation Activities
Director, Technology Commercialization Center
Lobachevsky State University of Nizhni Novgorod, Russia

2. UNN – nearly 100 years of Academic history & Excellence
UNN offers programs in:
 52 specialties in 35 fields of study
 32 Bachelor’s programs & 28 Master’s programs
 13 professional education programs
 61 postgraduate programs
 17 dissertation councils for doctoral degrees
Joint UNN-RAS Labs Supercomputing BioMed Cluster
RAS Science Center of N.Novgorod
(5 Institutes of RAS)
Supercomputer
“Lobachevsky”
Research Institute
for Living Systems
Offering World Class Competitive Advances
Over 30,000 students, 19 Departments, 136 chairs & 6 R&D Institutes
2

3. 3
Integration with Russian Academy of Science for cutting edge research
Establishing Joint Research Labs with Industry
 5 “megagrants” in cooperation with RAS Institutes
 Further development of the joint Advanced School of General
and Applied Physics with 2 RAS Institutes
 New joint research laboratories with RAS Institutes
 New University chairs in collaboration with RAS Institutes
 New branches of University chairs in RAS Institutes
World’s most powerful
laser for modeling of
thermonuclear synthesis
Mobile unit for processing of sludge
3 grants in the field of Chemistry and
Radioelectronics (RF Government decree #218)

4. 2005-2014: Continuous growth of international students’ community
4
More international students
Variety of
Programs
8 Bsc and MSc programs in English
22 joint and double degree programs with leading universities of the world
106 195
310 379 443 484 534
636 646 700
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
1000
expected number

5. 5
iGENERATION
Business Plan Competition
InnoBusiness:
Quick Pitch Competition for Start-Ups
 Third annual competition in 2014
 More than 200 overall participants from UNN and
PNRPU
 17 representatives of projects received training at
Purdue University Discovery Park
 Two projects went on to participate in the Innovation
Corridor initiative
I. iGeneration 2013/2014:
 More than 300 participants
 100 project teams
 43 business plans
II. New iGeneration-2014/2015 will feature:
 Real project cases from real companies
 More than 50% of consultations and discussions in English
 Participants from greater Volga Federal District

6. 6
“INTUITION”
TestDrive
HappyLife
Cooking classes «4К»ООО «Agency of subjective news» ООО «Biotechnology center» ООО «RINFOS»
Business needs Students Ideas
Innovators &
Start-ups
Digital fingerprints Creative agency
UNN Student Business Incubator for Innovation Entrepreneurs

7. 7
Applying International Best Practices in Technology Commercialization
European Accelerators and pre seed funds
are also emerging rapidly
Accelerators are also operating
across the US and well known
Proof-of-Concept (POC) Centers
well established in the US

8. Systemic Innovation Ecosystem Support Structure Established: 2013 – 2014
- Student Business Incubator
- Entrepreneurs Club
- On-line training programs
- Master Classes
- Business plan Pitch competitions
Business Support Programs:
Entrepreneurship Support Programs:
UNN Innovation Ecosystem
Innovation
company
Innovation
company
UNN Rector
Center of technology
commercialization
Center of innovation
entrepreneurship
development for young
scientists
UNN Student
Business-Incubator
UNN-Marchmont
Venture Lab.
Innovation
company
Vice-rector for
innovations
Innovation
company
Innovation
company
Innovation
company
Selection of innovation
projects and company
founding
Promotion and support of
innovation companies
Innovation ideas generation
and project initiation
Coordination of
innovation
activities
Faculties
Faculties
Faculties
Innovation
centers/labs
Innovation
centers/labs
Departments
Departments
Departments
Research Institutes
Research Institutes
Research Institutes
Innovation
centers/labs
Innovation
centers/labs
Branches
(campuses)
Branches
(campuses)
Branches
(campuses)
Center for network
integration
Innovation Lab. of
Prototyping
Coordination of
innovation
activities
Tech
Transfer
IP
Protection
Venture
Mentoring
Legal
Advice
POC
center
8

9. 9
Technology Commercialization Center (TCC) Goals & Objectives
I. Establishing a systemic approach to Tech Commercialization
1) Building an effective innovation eco-system, connected to the global business community
2) Developing JV R&D strategic partnerships with Russian & International businesses
3) Encouraging cross disciplinary collaboration within the university and across business
partnerships in commercializing university know-how
4) Position UNN as an engine of entrepreneurial innovation, attracting the best in solving
cutting edge global tech problems
II. Support small innovation Spin Outs established under FZ 217
1) Identify key technology discoveries which can address specific global market problems
and develop commercialization Road Maps and market entry strategies for each
2) Create a sustainable pipeline of new high tech start ups with effective teams & business
models able to attract financial investors & strategic partners
3) Develop international IP protection strategies for spin outs, which can maximize their
individual value to potential partners
4) Maximize the portfolio value of UNN spin out holdings in order to demonstrate IP market
value, fee income & licensing revenues to UNN and its local ecosystem community

10. Initial technical
evaluation of the
scientific discovery
Legal IP protection
assessment and patent
search
Project Packaging: team
building, market
research, business
modeling & financial
valuation
Legal advice on
commercialization
roadmap, spinout
formation & finance
raising
Mentoring, coaching,
training, team building,
& Partner Search
10
Project Assessment & Packaging – Stages of Development
Proof of Concept
(POC)
Legal Advice Dept
Venture Mentor
Network
IP & Patent DeptTech Transfer Dept
Project Ideas Project Models & Prototypes Packaged Projects
Innovation Commercialization Experts

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How can the POC help the university in realizing its goals?
1. Analysis of idea uniqueness, competitive advantages & global market potential
2. Determination of alternative commercialization options & IP protection
3. Development of the commercialization Road Maps & market entry strategies
4. Development of specific business models, financial models & business plans
5. Determination of realistic financial valuation expectation ranges
6. Training and coaching for innovation leaders & Venture Managers
7. Teambuilding and legal advice on spin-out setup & corporate governance
8. Search for sources of angel, VC and strategic investor funding
9. Negotiating support for strategic partnership & licensing agreements
10.Maximize the value of the university’s portfolio of IP
The POC acts as a key element in UNN’s innovation infrastructure, supporting the evolution of new ideas
originating from the university’s students and professors into commercially viable business solutions.
Project Development Priorities Include:

12. First Annual Festival of Youth Innovation:
November 18 – December 12, 2014
 FIVE key parallel-held events:
1. “Territory of Youth Innovation” - regional exhibition contest
2. “UMNIK” - business plan competition
3. “KITE” – High Tech science commercialization Master Classes
4. “Science in Focus” - regional photo-exhibition
5. “Innograd 3.0: iGeneration” - youth educational business game
 More than 1 000 participants, including 873 youth scientists, from
17 regional universities, representing over 200 business &
innovation projects
 More than 50 educational events, including 14 master-classes
 Quarterly “Square Table” discussion held with business,
government, academia and student reps
 “Pitch NITE” Grande Finale Investor Presentation Show Program
12
General partner: Financial partners:
Со-organizers:
Strategic Partners: Corporate Partners:
Regional Partners:

13. 13
Seed stage Start-up Development
Technology
Commercialization
Center
Academia
Community
Mentors
Service suppliers
Support / Investors
• Monitoring of generation process
for new projects on the base of
developed technologies
• Project preparing at the pre-seed
stage (Proof-of-Concept)
• Mentoring support for projects
on different commercialization
strategies
Venture Mentors Network
Established in 2014

14. 14
Our Corporate Strategic Partners supported our training and educational events in
2014. We are now planning to further develop this partnership for 2015 and beyond
Industry Advisory Board
Established 2015

15. 15
Social Media Promotion of UNN Innovative Activities
In 2014 Open Groups were launched on social networks Facebook, Vkontakte, & LinkedIn.
Our Groups on social networks are places where you can find news about innovation business
and the most relevant events devoted to innovation activity. Groups focus on discussion
platforms for business angels, mentors, experts, speakers, coaches, and those who are just
beginning to take the first steps in business.
At this stage we have the following number of subscribers:
Facebook − 610
Vkontakte − 378
LinkedIn − 514
In 2015 we also launched a public page on Twitter.
In addition, in order to promote innovation activities we use
weekly newsletter «Marchmont PULSE».
With more than 25,000 global Russian & English readers.

16. 16
Choice of
scientific
topic
Creative
session
Formation of
working
groups and
choice of
business
ideas
Business
ideas
development
PITCHNITE
session
The UNN Tech Transfer Department
is currently organizing two new “KITE” program sessions for 2015:
• March-April, 2015: 4-6 new Hi-Tech projects to be prepared for the EURECA II Innovation Corridor
• Oct-Nov, 2015: 4-6 new Hi-Tech projects to be prepared for the EURECA II Innovation Corridor
The scientific areas include: physics, chemistry, biology

17. 17
Structure of project “packaging”
№ performer action
Week # 1 Week # 2 Week # 3 Week # 4 Wek # 5 Week # 6 Week # 7 Week # 8
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
1 POC manager Preliminary consultation
2 POC Manager
Plan of organizing project
development
3 POC marketing Analyst Market express analyses
4
POC Manager,
POC Marketing specialist,
POC Expert in Financial
Analysis
Scenario of project business model
commercialization for a certain market
5 POC Marketing Analyst
Market research and project contacts
listing
6 POC Manager Brief project presentation
7
POC Expert in Financial
Analysis
Project financial model
8
POC Manager,
POC Marketing specialist,
POC Expert in Financial
Analysis
Checking& bringing into line project
materials
9
POC Manager,
POC Marketing specialist,
POC Expert in Financial
Analysis
Extended project presentation
10
POC Manager,
POC Marketing specialist,
POC Expert in Financial
Analysis
Express business plan

18. 18
EURECA Program I - Pilot Training Program (2010 – 2012)
EURECA Program II - Innovation Corridor (2013 – 2015)
EURECA Program II Extension – NN Bio Medical HUB (2015-2017)
The Technology Commercialization Center and its partners pre-screen and package projects for further
development in the Maryland State University Mtech Venture Accelerator

19. 19
EURECA II US-Russia Innovation Corridor Program
2013 - 2015 Results: 22 projects packaged
FALL 2013:
METEO
ALTERO ZOOM
SPRING 2014: FALL 2014: SPRING 2015:
RFIC design center

20. 20
Institute of “Living Systems” New Bio-medical Innovation Park
Cutting edge labs headed by world leading researches
1. Biological Clinic with SPF vivarium:
• Group of biological testing
• SPF vivarium
2. Laboratory “Optical neuroimaging”
3. Laboratory “Molecular neurobiology”
4. Laboratory “Electroneurophysiology”
5. Laboratory “Cell neurobiotechnologies”
6. Group of “Data processing and analysis”
7. Engineering group
Optical
Theranostics
New drugs and
principles for
anti-TNF
therapy of
autoimmune
disorders
Lobachevsky University – the Center of the Nizhegorodsky Bio-Medical Cluster

21. STRUCTURE
Prototyping center Collective use centerEngineering center Consulting center
Lobachevsky
Innovation Park
• Management of technical
projects
• Development design office
• Technological solutions
• IT
• Concept development
• Design documentation,
testing, metrology
• Standardization and
Certification
• 3D-modeling
• 3D-prototyping
• Pilot production
• Serial manufacturing
• Technology transfer
• Promotion of
innovative products
• Projects consulting
• Sales
support
• Financial services
• Laboratory of shared
resources
• Testing laboratories
Support units
(purchasing department, accounting, planning and economic department, PR, etc.)
Scientific laboratories
(internal, joint)
Venture Lab
Accelerator
External
customers
Mentors
State financing
funds
Investors External agentsMedical centers
Technology
Commercialization Center Business-incubator
21

22. MARKET TO SCIENCE APPROACH
Scientific
result
Market
demand
Catching-up pattern –
improving the obtained scientific result
Currently:
Outperforming (foresight) pattern –
defining the areas of strategic research and
technologies
Market
demand
Scientific
result
Necessary:
1. Formulating and setting before scientists tasks of scientifically-applied commercially attractive character:
• creating a product that is not yet on the market
• product characteristics should surpass properties of the existing products
• product should meet several other consumer properties
2. Cooperation with enterprises as part of joint laboratories activities to develop innovative products for
further manufacturing at enterprises
3. Purposeful, systematic discussion of emerging advanced technologies with scientific representatives
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23. International POC Partners
 Increasing the economic effect
from investments into fundamental
sciences
 Acceleration of systemic
technology commercialization
process
 Development of young innovation
entrepreneurship potential in
Russia
 Improving links between business
and academia in developing new
technology solutions to industrial
problems
Goals & Objectives:
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founding members:
Skoltech Institute of Science & Technology,
Moscow, Russia
Massachusetts Institute of Technology,
Cambridge, Ma, USA
Masdar Institute of Science & Technology,
United Arab Emirates
ITMO – Information Technologies of
Mechanical Optics, Saint Petersburg, Russia
Lobachevsky State University
of Nizhny Novgorod, Russia
IPOCAInternational Proof of Concept Center Association

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THANK YOU!
Technology Commercialization Center
Lobachevsky State University
of Nizhni Novgorod
+7 831 434 59 11
info@tcc.unn.ru