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Chunks vs. Blobs - The Value of Structured Content (for GovTalks Fall 2016)

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One of the strengths of a good content management system is the ability to present our web content in small, structured chunks of information instead of large, unformed blobs. This short presentation gives an overview of the value of structured content in general, and shows how two new features of the state of Georgia's enterprise web platform do just that.

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Chunks vs. Blobs - The Value of Structured Content (for GovTalks Fall 2016)

  1. 1. Chunks vs. Blobs The value of structured content @GeorgiaGovTeam #GaGOVTalks
  2. 2. Kendra Skeene Director of Product @kskeene
  3. 3. #GAGOVTalks @GeorgiaGovTeam
  4. 4. #GAGOVTalks @GeorgiaGovTeam
  5. 5. #GAGOVTalks @GeorgiaGovTeam
  6. 6. #GAGOVTalks @GeorgiaGovTeam
  7. 7. #GAGOVTalks @GeorgiaGovTeam
  8. 8. #GAGOVTalks @GeorgiaGovTeam
  9. 9. #GAGOVTalks @GeorgiaGovTeam 30% of a product’s price was shipping costs.
  10. 10. #GAGOVTalks @GeorgiaGovTeam Standards Changed Everything
  11. 11. #GAGOVTalks @GeorgiaGovTeam From truck...
  12. 12. #GAGOVTalks @GeorgiaGovTeam To ship...
  13. 13. #GAGOVTalks @GeorgiaGovTeam To train...
  14. 14. #GAGOVTalks @GeorgiaGovTeam To store...
  15. 15. #GAGOVTalks @GeorgiaGovTeam Before containers, 30% of a product’s price was shipping costs.
  16. 16. #GAGOVTalks @GeorgiaGovTeam Before containers, 30% of a product’s price was shipping costs. Now it’s less than 1%.
  17. 17. What does that have to do with my website? #GAGOVTalks @GeorgiaGovTeam
  18. 18. #GAGOVTalks @GeorgiaGovTeam
  19. 19. #GAGOVTalks @GeorgiaGovTeam
  20. 20. #GAGOVTalks @GeorgiaGovTeam
  21. 21. #GAGOVTalks @GeorgiaGovTeam
  22. 22. #GAGOVTalks @GeorgiaGovTeam
  23. 23. #GAGOVTalks @GeorgiaGovTeam
  24. 24. #GAGOVTalks @GeorgiaGovTeam
  25. 25. #GAGOVTalks @GeorgiaGovTeam
  26. 26. #GAGOVTalks @GeorgiaGovTeam Structured content is easier to ship.
  27. 27. Content Types give you the right container for your content #GAGOVTalks @GeorgiaGovTeam
  28. 28. The right container for your content #GAGOVTalks @GeorgiaGovTeam
  29. 29. The right container for your content #GAGOVTalks @GeorgiaGovTeam
  30. 30. The right container for your content #GAGOVTalks @GeorgiaGovTeam
  31. 31. The right container for your content #GAGOVTalks @GeorgiaGovTeam
  32. 32. The right container for your content #GAGOVTalks @GeorgiaGovTeam Profiles Events Blogs Locations
  33. 33. #GAGOVTalks @GeorgiaGovTeam Events
  34. 34. #GAGOVTalks @GeorgiaGovTeam Events
  35. 35. #GAGOVTalks @GeorgiaGovTeam Events
  36. 36. #GAGOVTalks @GeorgiaGovTeam Events
  37. 37. #GAGOVTalks @GeorgiaGovTeam Events
  38. 38. #GAGOVTalks @GeorgiaGovTeam Events
  39. 39. #GAGOVTalks @GeorgiaGovTeam Events
  40. 40. What else ya got? #GAGOVTalks @GeorgiaGovTeam
  41. 41. #GAGOVTalks @GeorgiaGovTeam
  42. 42. Locations #GAGOVTalks @GeorgiaGovTeam ● Location Name* ● Location Type* ● Areas Served ● Address ● Contact Info ● Office Hours ● Related Links ● Description
  43. 43. Locations #GAGOVTalks @GeorgiaGovTeam ● Location Name* ● Location Type* ● Areas Served ● Address ● Contact Info ● Office Hours ● Related Links ● Description
  44. 44. Locations #GAGOVTalks @GeorgiaGovTeam ● Location Name* ● Location Type* ● Areas Served ● Address ● Contact Info ● Office Hours ● Related Links ● Description
  45. 45. Locations #GAGOVTalks @GeorgiaGovTeam
  46. 46. Locations #GAGOVTalks @GeorgiaGovTeam ● Location Name ● Location Type ● Areas Served ● Address ● Service Offered ● Contact Information ● Office Hours ● Related Links ● Description ● Special Message
  47. 47. Locations #GAGOVTalks @GeorgiaGovTeam
  48. 48. Blobs? #GAGOVTalks @GeorgiaGovTeam
  49. 49. Or Chunks? #GAGOVTalks @GeorgiaGovTeam
  50. 50. Get Started with Locations support.georgia.gov
  51. 51. Columns #GAGOVTalks @GeorgiaGovTeam That’s great, but… What about my regular site pages?
  52. 52. Site Pages #GAGOVTalks @GeorgiaGovTeam ● Title ● Summary ● Body ● Structured Image ● Related Links ● Related Files ● Synonyms
  53. 53. Site Pages #GAGOVTalks @GeorgiaGovTeam ● Title ● Summary ● Body ● Structured Image ● Related Links ? ● Related Files ? ● Synonyms
  54. 54. Site Pages #GAGOVTalks @GeorgiaGovTeam ● Title ● Summary ● Body ● Structured Image ● Related Links ? ● Related Files ? ● Synonyms
  55. 55. Site Pages, meet Columns #GAGOVTalks @GeorgiaGovTeam
  56. 56. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  57. 57. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  58. 58. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  59. 59. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  60. 60. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  61. 61. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  62. 62. Columns (for Site Pages & Blogs) #GAGOVTalks @GeorgiaGovTeam
  63. 63. #GAGOVTalks @GeorgiaGovTeam Column Layouts
  64. 64. #GAGOVTalks @GeorgiaGovTeam Before (WYSIWYG, Unstructured) After (Columns, Structured)
  65. 65. Before (WYSIWYG, Unstructured) #GAGOVTalks @GeorgiaGovTeam After (Columns, Structured)
  66. 66. #GAGOVTalks @GeorgiaGovTeam Remember: it’s responsive! Wide screen Mobile
  67. 67. #GAGOVTalks @GeorgiaGovTeam Before
  68. 68. #GAGOVTalks @GeorgiaGovTeam After
  69. 69. #GAGOVTalks @GeorgiaGovTeam Before
  70. 70. #GAGOVTalks @GeorgiaGovTeam After
  71. 71. Get Started with Columns interactive.georgia.gov/columns-training
  72. 72. #GAGOVTalks @GeorgiaGovTeam Bananas
  73. 73. #GAGOVTalks @GeorgiaGovTeam Bananas Content
  74. 74. #GAGOVTalks @GeorgiaGovTeam
  75. 75. #GAGOVTalks @GeorgiaGovTeam Bananas Content
  76. 76. Stay In the Loop interactive.georgia.gov/blogs Email Newsletters Training Sessions Content Workshops

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