Welcome and Intro Thank you for showing interest in being more Twitter savvy. Beneficial for company and your professional self
Lots of information coming Digital native, former social media team member at HubSpot Love this stuff, reach out any time
Questions will be addressed for the last 15 minutes of the presentation
Lots of information – we’ll email you these slides tomorrow and you’ll have this as a resource to refer back to later
Testers/developers appreciate evangelism/transparency. Nothing too “corporate”
Before we get too in depth, I want to make sure we’re all speaking the same language. Many of you may already know these terms, but for those of you that are brand new, these are some terms that you’re going to need to know for the duration of this presentation
Emphasize difference between tweet and DM
You can alwaystweet about SmartBear content! “What you had for breakfast” – the beauty of Twitter is its transparency. People want to see a personality and a human being online. Tweet about what interests you!
Cut to Web – Open a Twitter account for Eugene. Try @Eugene first, show what happens if the handle is already taken. @Eugene_SB
Cut to Web – Create a bio and photo for Eugene
Cut to Web – Create a tweet, with a link
Cut to Web – follow @SmartBear and @kendalpeigussShowcase “Search” function and “Reply” function
Cut to Web – Retweet a @SmartBear post Show a direct RT and an edited (copy/paste) RT
How to collect Twitter info?
Survey coming in your browser after you close the webinar. Asking if you have a Twitter handle and if so, what it is.
Twitter 101 Workshop
Twitter for SmartBearsA Lunchtime Workshop Kendal Peiguss (@kendalpeiguss) SmartBear Social Media Manager
Housekeeping Questions during the presentation? – KC’s monitoring the GTW chat – Already on Twitter? Tweet at me @kendalpeiguss This presentation is being recorded! – Slides will be available tomorrow – We’ll send to everyone, whether they made it or not
Agenda Why you should care Terms and basics Setting up your account Tips and action items
Why should you care? There are 100+ million active Twitter users – Chances are, your prospects and customers included! People are more likely to recommend brands they follow on Twitter Your participation will help @SmartBear grow – Increase reach, increase traffic, drive leads Company Confidential-Not for external distribution
Why SmartBears Should be on Twitter Reach Transparency Reduce “corporate-ness” Customer satisfaction Traffic and leads
SmartBears Tweeting 5% 38% Yes 57% No Yes, but I dont use it N = 21 Company Confidential-Not for external distribution
Terminology Handle – your Twitter name, starts with @ Hashtag – categorization of tweets, starts with # Follow – adding someone to your network so their updates appear in your news feed Mention – a tweet directed at you specifically Retweet (RT) – sharing someone else’s tweet
Twitter Basics Posts must be under 140 characters To communicate with someone directly – Publically tweet at them using their @handle Twitter is fun, I promise!
What to Tweet About SmartBear product updates Upcoming webinars, trade shows, and events Blog posts (SmartBear and external) Pictures A funny thought
Meet Eugene!A SmartBear that needsto get on Twitter
Your Twitter Handle Begins with “@” @Mentions are directed at an individual When creating your Twitter handle – Keep it short (<10 characters is best) – Keep it professional, memorable
Your Twitter Bio Very important! It’s how people identify you When creating your Twitter bio – Include @SmartBear Twitter handle – Make it professional and personable – Don’t be an “egg!” Be sure to include a photo
Use @ handle to tweet directly at a friend Links will shorten automatically Use hashtag to participate in ongoing conversation (or to be funny) This shows your character count
Following People Search for people here Click “People” Follow Larry!
Retweeting (RT)Retweet when you see something cool on Twitter(especially if it came from @SmartBear)Your RTs will be seen by your followers.
Who to Follow @SmartBear and @kendalpeiguss (duh.) Friends and colleagues Media outlets, favorite blogs Competitors Customers, and prospectsTo follow someone, search for them in the box at thetop of Twitter.com and click “follow” on their profile.
Twitter Tips Post a minimum of 3x per week Be brief Add Twitter handle to your email signature Practice, practice, practice!
Your To Do List Complete 2-question survey after this webinar Create a Twitter account Follow some peeps Add your @handle to the unofficial company list on Yammer Register for Gaggle: http://gaggleamp.com/eqezlxo GaggleAMP is SmartBear’s mass social sharing tool Turn auto-share “ON” or leave it off and be notified by email Get tweeting!
Thanks for listening! Please contact me any time with questions @kendalpeiguss Kendal.Peiguss@smartbear.com