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"Social Workers:" Leveraging your Employees for Social Media Success

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All too often, companies silence their most loyal and knowledgeable advocates on social media. By enforcing a strict social media policy, or banning social all together, marketing strategists are missing out on opportunities to build a social company culture that grows reach, improves engagement and builds recruiting power.

This presentation outlines the importance of employee involvement in social strategy and suggests tools and strategies for success.

Originally presented at Social Media Week Toronto on September 24, 2013.

Published in: Business, Technology
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"Social Workers:" Leveraging your Employees for Social Media Success

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