Information, Not Location: Putting the What in Front of the Where So Patrons can Find When, Why and How

Ken Varnum
Ken VarnumSenior Program Manager for Discovery, Delivery, and Library Analytics at University of Michigan Library
Information, Not LocationPutting the What in Front of the Where So Patrons can Find When, Why and How,[object Object],Ken Varnum,[object Object],University of Michigan Library,[object Object],NERCOMP New Discovery Tools Symposium ,[object Object],February 1, 2010,[object Object]
Introduction,[object Object],Background,[object Object],Usability Process & Design Process,[object Object],Technologies Used,[object Object],Observations & Lessons,[object Object]
The Work of Many,[object Object],Scott Ash (Web Developer),[object Object],Albert Bertram (Web Developer),[object Object],Mike Creech (Web Content Manager),[object Object],Bill Dueber (Programmer),[object Object],Liene Karels (Director of Communications),[object Object],Nancy Moussa (Web Developer),[object Object],Karen Reiman-Sendi (Digital Initiatives Librarian),[object Object],And Scores More….,[object Object]
Where We Started,[object Object]
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Re-Architecting the Site,[object Object],Web Team charge: allow the Dean to find stuff more easily,[object Object],“Information, not location”,[object Object],Harness work with VuFind, LibGuides,[object Object]
Seeking/Setting a Direction,[object Object],Information Gathering,[object Object],Surveys,[object Object],Focus Groups ,[object Object],Advisory Groups ,[object Object],Drafting Blueprints,[object Object],Taxonomy,[object Object],User Interface,[object Object],Technologies,[object Object]
Typical Development Process,[object Object],Analysis,[object Object],Maintenance &,[object Object],Updating,[object Object],Spec Building,[object Object],Design &,[object Object],Development,[object Object],Promotion,[object Object],Coding,[object Object],Testing,[object Object]
Our Development Process,[object Object],Data Collection,[object Object],& Analysis,[object Object],UI Design,[object Object],Milestone,[object Object],Release,[object Object],User Testing & Feedback,[object Object],Content Migration,[object Object],SystemDevelopment,[object Object]
The Foundation,[object Object],We open source software,[object Object],Preference for building over buying,[object Object],Trend toward customization of generic tool,[object Object],We have in-house capability to customize,[object Object],Drupal, VuFind, Solr,[object Object],But use more than open source,[object Object],Still live in a vendor-driven environment,[object Object],Metalib, EZProxy, SFX, Aleph ILS ,[object Object]
Our Tool Box,[object Object]
Today’s Gateway,[object Object]
Search,[object Object]
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Articles Search,[object Object]
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Catalog Search,[object Object]
Browse,[object Object]
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Information, Not Location: Putting the What in Front of the Where So  Patrons can Find When, Why and How
Get Help,[object Object],Contact a librarian,[object Object],Find documentation and guides,[object Object],Workshops & tutorials,[object Object]
It Never Ends,[object Object],Benign neglect is worse than apathy,[object Object],Reacting to feedback,[object Object],Conducting usability work,[object Object],Gateway page layout,[object Object],Quick Links,[object Object],Search / Browse Results,[object Object],Library units (underway),[object Object]
Quick Links,[object Object],Guerilla test,[object Object],Students offered their favorite web links,[object Object],Shown our Quick Links list without title and,[object Object],Name the section,[object Object],Say where links went,[object Object],Given descriptions, asked to provide better labels,[object Object],Learned about labels, links, and placement,[object Object]
Search / Browse Results,[object Object],Individual Card Sort,[object Object],Volunteers did a search or a browse,[object Object],Given a template with two columns and cards with relevant headings,[object Object],Asked to put arrange them as they wanted,[object Object],Learned about consistency and users’ perceived importance,[object Object]
Solving the Org Chart,[object Object],Group card sort,[object Object],Selected ~40 operational units from library (out of 90),[object Object],Give to a group of 5-7 students, ask them to sort how they find useful – as a group,[object Object],Then give labels,[object Object],Underway right now,[object Object]
Gateway Page Layout,[object Object],Participatory Design,[object Object],Volunteers get print-out of gateway page,[object Object],Circle things they like,[object Object],X-out things they don’t like,[object Object],Use post-its to add things that they want,[object Object],Learned interesting things about what students & librarians value,[object Object],Faculty study underway this term,[object Object]
Suzanne Chapman, suzchap@umich.edu,[object Object]
Suzanne Chapman, suzchap@umich.edu,[object Object]
Suzanne Chapman, suzchap@umich.edu,[object Object]
Observations,[object Object],Things it turns out we can’t live without,[object Object],Ejournals list, not just search,[object Object],Quick Links,[object Object],My Account,[object Object],Legacy content is a two-edged sword,[object Object],Top-down process can work,[object Object],Service providers can be helpful,[object Object]
What’s Next?,[object Object],Respond to outcomes from usability testing and patron feedback,[object Object],Future tools and functionality -- i.e., article discovery,[object Object],Building increasingly personalized services on top of new foundation,[object Object]
Q&A ,[object Object]
1 of 40

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Information, Not Location: Putting the What in Front of the Where So Patrons can Find When, Why and How

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Editor's Notes

  1. Here’s our plan: we hope to give a bit of background about the project, to share info with you about the process, including usability results, and to share info about the tools/applications we’re using. We’ll finish up with what we learned and observed.
  2. And this was an internal or secondary page on the site.
  3. Knew all along that we had a phase II in the works, but a 4-member web team was given a charge…When Dean of Library says “I can’t find anything and neither can my faculty colleagues” you know you have to do something different not only with the design, but also with the content and the delivery of that content. On a decentralized campus, having the Dean endorse a plan to centralize appearance, services and interactions via the web was huge. The initial problem we were attempting to solve was to remove ‘location-based content’ or silos and to present ‘information’ and web interactions in a more consistent, coherent way. In a separate development path, Mlibrary was looking at an interface overlay on the OPAC, specifically, another group was attempting to test, develop and launch VuFind as the primary/additional catalog interface. In yet another development path, a third group was attempting to identify a tool for our resource/research/technology/subject guides. Prior to and during phase I we had 3 different methods for presenting guide-like information and recognized that we had to identify a single, web 2.0-like solution for all libraries. This 3rd group was in the process of evaluating SpringShare’s product, LibGuides.These other projects had an impact on development and decisions related to the web site redesign, and luckily we had a convergence of staff and planets that allowed us to tap into these tools and applications. We’ll talk more about the details of integrating the various tools in a moment. What it cost: before we go any further, we want to anticipate your question about how much did this process/project cost. While we don’t have a figure to share with you, it might help your understanding of the slides to come to know that: 3 librarians + PR specialist = web team 2 web developers8K on student help who initially migrated content from old web site/architecture into new application/architecture + usability40 or content managers who reviewed content migrated from old site to newAs we moved toward our second wave of project, phase II, we used an analogy with library staff of ‘building a house’. Mike will share more on this process.
  4. The far right column is contacts -- who to see for more help.Subject specialists - up to 3 -- appear via call number mapping. User’s query in the catalog top 100 results mapped to call numbers High enough number of matches -> you get a subject specialist Or “Ask a Librarian” (default)Services or libraries can appear here based on keyword matchingAsk a Librarian ALWAYS appears