Social Networking For Business

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This presentation was delivered in May and provides an overview of key social media sites and how they can be used for business

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Social Networking For Business

  1. 1. Social Networking for Business St. Charles County Chambers Technology Committee May 21, 2009
  2. 2. Introductions Presenters • Ken Tucker – Changescape – Overview – LinkedIn – Summary • Mike Wilkerson – Twitter – Facebook • Amy Walkenhorst – Protronics – MySpace
  3. 3. Agenda • What is Social Networking • Why is it valuable for business • LinkedIn • MySpace • Facebook • Twitter • Summary
  4. 4. Before Social Networking • Initially, everyone tried to drive everyone to their website • We didn’t really care about outcomes other than how many visitors hit our websites • Cost a lot of money with unpredictable results • Paradigm shift and the creation of Web 2.0 technologies • Shift from driving high volumes of traffic to driving the right traffic
  5. 5. What is Social Networking • Sites such as MySpace and Facebook made it easy to reach new audiences and to catch up • Professional Networking sites for reaching out – like LinkedIn • Demonstrating thought leadership through blogs • Piquing interest with sites like Twitter- “what are you doing?” • Emergence of new forms of communication and connection on the web
  6. 6. Why is Social Networking Valuable for Business • The proliferation of social networking sites • Their popularity and effectiveness proved their value – search engines love these sites • The technology provided the platform • All about conversations and interactions and interconnectedness • Businesses have to adopt to stay relevant • Best Practices for Business use emerging
  7. 7. Why is Social Networking Valuable for Business (cont.) • Find new customers and drive sales • Build Brand and Brand Loyalty • Improved Customer Service • Catch and resolve concerns/complaints early • Find peers and professional groups • Drive innovation • Uses the popularity of these sites to deliver traffic to your site (use their SEO to direct traffic to your site)
  8. 8. • What is LinkedIn? – Professional Social Networking Site to reach out – Reconnect with colleagues and classmates – Power your career – Get expert help – Productivity applications and features
  9. 9. • What does it allow me to do? – Build a professional online profile – Build connections with people you know and trust – Have visibility in the network of networks • Ask for introductions, see who others are connected to – Give and Receive Recommendations – Join Groups – Demonstrate thought leadership – Increase connectability and search ranking
  10. 10. • Let’s take a look • Resources – http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html – http://www.linkedin.com/answers?trk=hb_tab_ayn – Google “LinkedIn tips” or “How to use LinkedIn”
  11. 11. Words of Caution • Not everything is wonderful – Brain Drain – Intellectual Property can be lost – Potential Brand exposure – Drain on network resources • Streaming audio and video • Non-business use of the network – Loss of productivity – Security • Malware (Malicious software) prevalent on these sites
  12. 12. Summary • Fortune 500 use social networking sites • Find customers – or have them find you – when THEY are looking for your products and services • You will get out of these sites what you put in • Your internet presence is not just a website. Instead, it’s every point your target audiences are exposed to your brand online • Success requires planning, commitment, follow through, and monitoring
  13. 13. About the STCC Tech Comm • We meet the 3rd Thursday of every month • Focus: provide information on a variety of tech topics • Your input is important to us – surveys and evaluations • Provide a seminar series twice a year – Using Technology to Battle the Economy • Run and Grow Your Business through Technology (April 09) • Business Sustainability (Fall 09) • Potential Webinar series TBD • Attendance open to any St. Charles County Chamber Member • All that is required is an RSVP to your chamber rep for soda/pizza and proper accommodations • Next meeting: A field trip to see the EPC Recycling facility in Earth City – June 18.
  14. 14. Thank You St. Charles County Chambers Technology Committee May 21, 2009

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