Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Higher Education in
Challenging Times:
Emerging Trends 2010



Ken Steele
Senior Vice-President,
Education Marketing


Moh...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
My Point-of-View




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Calculating Value




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Trends
 1.      Environment
 2.      Economy
 3.      Demographics
 4.      “Millennials”
 5.      Competition
 6.      Ma...
Environmental
                                                     Sustainability




Emerging Trends in Canadian PSE
Ken ...
ACCC “Pan-Canadian Protocol
                                       for Sustainability”
                                   ...
Renewable Energy




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Bottled Water Bans
                                          uManitoba Student
                                          U...
Green Construction




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
uVic Soc Sci /
                                       Math building
                                       meets LEED Gold...
uOttawa Social
                                       Sciences bldg to be
                                       LEED Gold...
Lakehead University Orillia
     campus to be first LEED
     Platinum campus in North
     America (June 2009)




Ken St...
BCIT’s “sustainability
     precinct” aims to reduce
     energy and materials
     consumption by 90%
     (Oct 2009)



...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
(Opened Apr 2009)




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
UBC EcoTrek
     UBC achieved its Kyoto targets by 2006
     Largest energy retrofit in Canadian history
     Saved $3.8 M...
Economic Downturn




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
S&P / TSX Comp 2008-2009




Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
Deficits

                                               May 2010:
                                               “Volunta...
Deficits

                                               February 2009:
                                               Fan...
Deficits

                                               January 2009:
                                               Durh...
Deficits
                                               January 2009:
                                               Wilfr...
June 2009:
Deficits
                                               McMaster balanced 2009-10
                             ...
Deficits                                       April 2009:
                                               Endowments -$152...
Deficits

                                               June 2009:
                                               York re...
Deficits
                                               April 2010:
                                               2008-20...
Deficits
                                               April 2009:
                                               29.5% i...
Deficits                                       May 2009:
                                               Lakehead U project...
Deficits                                       “We‘ve got to rethink
                                               the wa...
Financial Responses
    Construction/Renovation stalled
    Maintenance deferred
    “Horizontal” budget cuts across-the-b...
Financial Responses

    Travel restricted
    Hiring restricted/delayed/frozen
    Salaries frozen or cut
    Teaching lo...
Nov 2009:
Deficit
                                               NAIT proposes 40% tuition
                               ...
Nov 2009:
Deficit
                                               uAlberta proposes tuition
                               ...
April 2010:
Deficit
                                               Law proposes 46.2% tuition
                            ...
April 2010:
Deficit
                                               McGill proposes raising
                               ...
Demographics




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
HRSDC projections, 2007


2008 UCAS™ Applicant Study
Copyright ©2008 Academica Group Inc.
Multiplier Effects

    “US Abortion, Vasectomy Rates Rise as
    Economy Falters” (CBC News, March 25
    2009)
    Netwo...
-120,000
                                                          over
                                                  ...
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
GTA Population




                                       UofT Towards 2030




Emerging Trends in Canadian PSE
Copyright ...
Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
Gender Trends




Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
“The Boy Problem”                                   AUCC and StatsCan 1966-2006




Emerging Trends in Canadian PSE
Ken St...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
“The Girl Problem”   Ontario CAS 2005-08


70

60

50

40
                                            Male
               ...
The Great He-Cession
                                       Men account for 82%
                                       of ...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
The Millennials




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
The Quest for the Balanced Resume

Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
High School Musical

     “We’re all in this together”
     “Everyone is special in their own way”
     “We're all stars”
...
Sociologists on Millennials

     The "coddling model" infantilizes young
     people, leading them to seek popularity
   ...
Sociologists on Millennials
     "In the past, when... a C meant
     ‘average'... very few students came to
     universi...
BlackHawk
    Parents

Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
“The Me Generation
is raising the
Mini-Me Generation”
-- Peg Tyre, Newsweek March 2002
“Bringing Up Adultolescents”

Ken S...
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
BlackHawk Parents

     Obsessed with safety
     Emergency
     notification
     systems, SMS
     New extremes of
     ...
Webcams on Campus




Rochester Institute of Tech

Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica ...
CUNY Brooklyn
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Horizon
     OneSource
     “Healthy
     Vending
     Machines”
     Parents can
     check
     online
     accounts
Eme...
Service Expectations
     Wireless campus
     Online periodicals
     One-stop service centres
     Online registration,
...
Personalization




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Wilkes University | Fall 2006 | 3:00
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Students’ Top 4 Priorities

1.     Interesting Work
2.     Work-Life Balance
3.     Good People to Work With
4.     Job Se...
Brainstorm Consulting,
                                       From Learning to Work
                                      ...
Chronicle of Higher Ed, Sept 2009
                                       citing academic experts,
5 Majors on the Rise    ...
Part-time Students




SOURCE: U.S. Department of Education, National Center for Education Statistics,
2003–04 National Po...
Part-Time Undergraduates




Anne Motte and Saul Schwartz, Are Student Employment and Academic Success Linked?
Canada Mill...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Part-time Students

Challenges to:
 Class Scheduling
 Engagement
 Retention
 Academic Success
 Traditional model of immers...
A La Carte Learning
     Extremely customizable workforce
     training at Kellogg Community College,
     Battle Creek MI...
Rising Competition




Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
University vs College




                                                    Scan
                                       ...
New Universities




Emerging Trends in Canadian PSE
Copyright ©2008 Academica Group Inc.
New Universities

                                                   Trent in Oshawa
                                     ...
Colleges Ontario OBAY | Feb 2008 | 3:42
EDGE UK
Blurring College/University
     “The Binary Divide” is being bridged
     25% of applicants to both
     ACCC found 42% o...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
HEQCO’s “3 Gaps”

     1.      “a free-standing,
             degree-granting,
             primarily teaching-
          ...
HEQCO’s “3 Gaps”

     2. “an open university
        that would expand
        accessibility and
        enable learners ...
HEQCO’s “3 Gaps”

     3. “effective pathways
        for students who
        start their PSE in a
        college to att...
25,100 students in
                                       1995
                                       455,600 now –
      ...
Kaplan University (2008)
Kaplan University
     Kaplan Higher Education is the fastest-
     growing arm of Kaplan Inc.
     Subsidiary of the Wash...
For-Profit Growth
Institution                                       Fall 2009   Annual Growth
Apollo Group (uPhoenix, Meri...
2010 Tuitions

     US for-profits:                                      avg $14,174
     US 2-yr colleges:               ...
Aggressive
Marketing
Impact of Marketing Channels
                                    Usage %          Mean Influence

                        ...
Benchmarking Effectiveness




UCAS™ Applicant Study
Copyright ©2008 Academica Group Inc.
Push/Pull




 UCAS™ Applicant Study
 Copyright ©2008 Academica Group Inc.
Brand Mapping
                                   Excellence

                                                             ...
Market Share Analysis
March 2004
                                                    St George TTC Station




Emerging Trends in Canadian PSE
K...
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Music Videos
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Yale University | January 2010 | Clip 1 = 1:40
Yale University | January 2010 | Clip 2 = 2:35
U of Delaware | April 2010 | Clip 1 = 1:04
U of Delaware | April 2010 | Clip 2 = 1:32
These and hundreds more videos at
    www.YouTube.com/AcademicaGroup




Emerging Trends in Canadian PSE
Ken Steele | Copy...
PSE Guarantees




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Access Guarantees




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Residence Guarantee




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Scholarship Guarantee




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
uCalgary offered a 4-year graduation
guarantee




Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Disintermediation
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Apple iPad
Launched April 2010
About 8 x 10”
Starting at $499
iBook store
Open-source format
Newspaper subscriptions

Sold...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Are Lectures Obsolete?
     iTunesU, YouTube,
     distance ed
     Podcast lectures will
     replace superclasses
     S...
Big Implications of Web 2.0

       “People get what they
        need directly from
        each other, not from
        ...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
The Jack Welch MBA
                                       Jack Welch, CEO of GE in the
                                   ...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
2001
Emerging Trends in Canadian PSE
Copyright ©2008 Academica Group Inc.



                                        MIT
Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
1,900 MIT courses

                                    196 institutions in
                                     OCW Consor...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Sept 2009
 Peer 2 Peer U        p2pu.org



                 7 courses pilot test
                 227 students signed
   ...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Tens of thousands of courses
          10 campuses US and Canada
          Project 450,000 courses at
          160 univer...
Open
Teaching
                                       David Wiley, a founder
                                       of the ...
Sept 2009
               UoPeople.org




UoPeople.org
University of the People
     Launched Sept 2009
     178 students from 49 nations
     Indonesia, Colombia, Vietnam, and ...
Bumpy Ride Ahead



Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Bill Gates:
  "We always overestimate the change that
  will occur in the next two years and
  underestimate the change th...
-- Thomas Homer-Dixon, The Upside of Down

Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group In...
Ken Steele




www.academica.ca
Mohawk College 2010 PD Day
Mohawk College 2010 PD Day
Mohawk College 2010 PD Day
Mohawk College 2010 PD Day
Mohawk College 2010 PD Day
Upcoming SlideShare
Loading in …5
×

Mohawk College 2010 PD Day

1,489 views

Published on

Slides from Ken Steele's keynote presentation at Mohawk College in June 2010: "Higher Education in Challenging Times: Emerging Trends 2010."

See the videos at my YouTube channel, http://www.Youtube.com/Academicagroup

Subscribe to Academica's Top Ten at http://www.academica.ca/top10/subscribe


Published in: Education
  • Be the first to comment

  • Be the first to like this

Mohawk College 2010 PD Day

  1. 1. Higher Education in Challenging Times: Emerging Trends 2010 Ken Steele Senior Vice-President, Education Marketing Mohawk College June 2010 | Hamilton ON
  2. 2. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  3. 3. My Point-of-View Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  4. 4. Calculating Value Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  5. 5. Trends 1. Environment 2. Economy 3. Demographics 4. “Millennials” 5. Competition 6. Marketing 7. Disintermediation Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  6. 6. Environmental Sustainability Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  7. 7. ACCC “Pan-Canadian Protocol for Sustainability” (Nov 2007) 46 signatory colleges as of Jan 2010 Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  8. 8. Renewable Energy Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  9. 9. Bottled Water Bans uManitoba Student Union (Spring 2008) Bottled water free zones Lakehead Students Protest (Nov 2008) uWinnipeg (March 2009) Memorial (Sept 2009) Brandon U (Jan 2010) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  10. 10. Green Construction Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  11. 11. uVic Soc Sci / Math building meets LEED Gold (green roofs, patio gardens, recycled materials) (June 2008) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  12. 12. uOttawa Social Sciences bldg to be LEED Gold – green roofs, internal vertical “biofilter walls” (Jan 2009) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  13. 13. Lakehead University Orillia campus to be first LEED Platinum campus in North America (June 2009) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  14. 14. BCIT’s “sustainability precinct” aims to reduce energy and materials consumption by 90% (Oct 2009) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  15. 15. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  16. 16. (Opened Apr 2009) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  17. 17. UBC EcoTrek UBC achieved its Kyoto targets by 2006 Largest energy retrofit in Canadian history Saved $3.8 M in energy costs ($2.6 M annually ongoing) Self-funding UBC Sustainability Dept (7 staff, 10 students) 9 sustainability goals, 68 actions More than 300 courses on sustainability Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  18. 18. Economic Downturn Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  19. 19. S&P / TSX Comp 2008-2009 Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  20. 20. Deficits May 2010: “Voluntary exit” incentives to cut $5.5 million in payroll. Hiring restrictions. $5.5 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  21. 21. Deficits February 2009: Fanshawe College announces $6.5 M shortfall – worst since 1990s when staff was cut from 600 to 350. $6.5 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  22. 22. Deficits January 2009: Durham College has amassed $21.8 M deficit over the past 2 years. MTCU appoints former ADM to lead review. $21.8 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  23. 23. Deficits January 2009: Wilfrid Laurier announces $9 M budget cut. Hiring freeze, course cuts, larger class sizes at Brantford campus. Cuts 8 varsity teams. $31 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  24. 24. June 2009: Deficits McMaster balanced 2009-10 budget through $20 M in deferred maintenance, hiring delays/freezes, and reserves. Could face deficits of $50 M in 2010-11 and 2011-12. Finance cttee chair is “very concerned about the financial health of the university” $100 million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  25. 25. Deficits April 2009: Endowments -$152 M Pooled Investments - $51 M $33M deficit by 2011 15% budget cut, salary freezes Possible layoffs $152 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  26. 26. Deficits June 2009: York reports 18% loss on endowment. Pension plan faces potential deficit over the next 3 years of $250 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  27. 27. Deficits April 2010: 2008-2012 structural deficit of $46.2 M $16.2 M in budget cuts in 2010 $280 M required for pension solvency $280 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  28. 28. Deficits April 2009: 29.5% investment losses. ($1.3 B) $62 M in endowment disbursements cancelled for endowed chairs, etc. $1.3 Billion Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  29. 29. Deficits May 2009: Lakehead U projects $6.3 M deficit this year, $35-$50 M in 5 years. Considering hiring freeze. 4-day shutdown prior to Christmas 2009. CAUT grieves. $6.3 Million Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  30. 30. Deficits “We‘ve got to rethink the way we do business here at Lakehead. If we don’t change the way we run our business, we’ll be just like GM… The model just doesn’t work under the current funding arrangements for a university to Michael Pawlowski, operate.” VP Administration & Finance Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  31. 31. Financial Responses Construction/Renovation stalled Maintenance deferred “Horizontal” budget cuts across-the-board “Vertical” budget cuts to targeted units/programs Merging academic departments Merging campuses, Institutions For-profit purchases of ailing colleges Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  32. 32. Financial Responses Travel restricted Hiring restricted/delayed/frozen Salaries frozen or cut Teaching loads increased Sabbaticals cancelled Mandatory furloughs What’s the other obvious choice? … Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  33. 33. Nov 2009: Deficit NAIT proposes 40% tuition increase over the next 3 years. Budget shortfall is $2.3 M. Average tuition now is $3,800, the lowest in the province. Would bring it in line with SAIT at $5,500. +40% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  34. 34. Nov 2009: Deficit uAlberta proposes tuition increases for professional programs of up to 66% next year, to bring it in line with other universities. Also considering a “non- academic fee” of several hundred dollars per student to help cover the deficit. +66% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  35. 35. April 2010: Deficit Law proposes 46.2% tuition increase over 3 years. Business proposes undergrad tuition increase of 54.1% over 2 years. MBA proposes 78.5% tuition increase over 3 years. up to 79% tuition hike Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  36. 36. April 2010: Deficit McGill proposes raising Desautels MBA tuition from $1,672 to $29,500. (Comparable programs are up to $70,000 elsewhere.) Province threatens to penalize McGill for every MBA student. +1664% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  37. 37. Demographics Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  38. 38. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  39. 39. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  40. 40. HRSDC projections, 2007 2008 UCAS™ Applicant Study Copyright ©2008 Academica Group Inc.
  41. 41. Multiplier Effects “US Abortion, Vasectomy Rates Rise as Economy Falters” (CBC News, March 25 2009) Network of Abortion Funds reports calls to their hotline have quadrupled from a year ago Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  42. 42. -120,000 over 10 years Canadian Council on Learning, Report on Learning in Canada 2007, PSE in Canada: Strategies for Success
  43. 43. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  44. 44. GTA Population UofT Towards 2030 Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.
  45. 45. Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  46. 46. Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  47. 47. Gender Trends Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  48. 48. “The Boy Problem” AUCC and StatsCan 1966-2006 Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  49. 49. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  50. 50. “The Girl Problem” Ontario CAS 2005-08 70 60 50 40 Male Female 30 20 10 0 2005 2006 2007 2008
  51. 51. The Great He-Cession Men account for 82% of all job losses since the start of the recession (2.7 million jobs) New York Times, Feb 6 2009, citing Current Population Survey and Current Employment Statistics, Bureau of Labor Statistics Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.
  52. 52. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  53. 53. The Millennials Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  54. 54. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  55. 55. The Quest for the Balanced Resume Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  56. 56. High School Musical “We’re all in this together” “Everyone is special in their own way” “We're all stars” “There's not a star in heaven that we can't reach” “All our dreams have no limitations; that's what it's all about” Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  57. 57. Sociologists on Millennials The "coddling model" infantilizes young people, leading them to seek popularity and to expect to be treated as "special" - "precarious forms of ego-inflation" which result in escalating anger, anxiety and depression among university students. -- James Coté, Ivory Tower Blues Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  58. 58. Sociologists on Millennials "In the past, when... a C meant ‘average'... very few students came to universities with the (false) assumption that they were outstanding. Most now apparently do." -- James Coté, Ivory Tower Blues Don’t blame the kids… Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  59. 59. BlackHawk Parents Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  60. 60. “The Me Generation is raising the Mini-Me Generation” -- Peg Tyre, Newsweek March 2002 “Bringing Up Adultolescents” Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  61. 61. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  62. 62. BlackHawk Parents Obsessed with safety Emergency notification systems, SMS New extremes of surveillance… Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  63. 63. Webcams on Campus Rochester Institute of Tech Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  64. 64. CUNY Brooklyn Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  65. 65. Horizon OneSource “Healthy Vending Machines” Parents can check online accounts Emerging Trends Ken Steele | Copyright ©2008 Academica Group Inc.
  66. 66. Service Expectations Wireless campus Online periodicals One-stop service centres Online registration, payments Online preview of residence roommates Handheld data collection 24-hour chat Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  67. 67. Personalization Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  68. 68. Wilkes University | Fall 2006 | 3:00
  69. 69. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  70. 70. Students’ Top 4 Priorities 1. Interesting Work 2. Work-Life Balance 3. Good People to Work With 4. Job Security — Brainstorm Consulting, From Learning to Work (2009 Survey of 16,000 Canadian university and college students) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  71. 71. Brainstorm Consulting, From Learning to Work (2009 Survey of 16,000 Canadian university and college students) 1. Government of Canada 2. Provincial Government 3. Health Canada 4. Google 5. Apple 6. Hospital for Sick Children 7. Municipal Government 8. Microsoft 9. Canadian Cancer Society 10. David Suzuki Foundation Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  72. 72. Chronicle of Higher Ed, Sept 2009 citing academic experts, 5 Majors on the Rise business analysts, and economic forecasters 1. Service Science (250 programs) 2. Health Informatics (270 programs) 3. Computational Science 4. Sustainability (70 programs) 5. Public Health (100+ minors) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  73. 73. Part-time Students SOURCE: U.S. Department of Education, National Center for Education Statistics, 2003–04 National Postsecondary Student Aid Study (NPSAS:04). Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  74. 74. Part-Time Undergraduates Anne Motte and Saul Schwartz, Are Student Employment and Academic Success Linked? Canada Millennium Scholarship Foundation Research Note #9, April 2009 Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  75. 75. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  76. 76. Part-time Students Challenges to: Class Scheduling Engagement Retention Academic Success Traditional model of immersive ed Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  77. 77. A La Carte Learning Extremely customizable workforce training at Kellogg Community College, Battle Creek MI Courses broken into 1,200 skill “modules” Walk-in basis, Unlimited time to complete, Pay only on completion Eg. Machine tooling: 7 different skills in precision measurement Micrometer module: 0.13 credit hours, takes about 3 hours, and costs $20.94 Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  78. 78. Rising Competition Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  79. 79. University vs College Scan Environmental Ontario, 2007 From Colleges Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  80. 80. New Universities Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.
  81. 81. New Universities Trent in Oshawa Algoma in Brampton Lakehead in Orillia Laurentian in Barrie Laurier in Brantford Nipissing in Brantford McMaster in Burlington Humber in Orangeville? uWindsor in Niagara? Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  82. 82. Colleges Ontario OBAY | Feb 2008 | 3:42
  83. 83. EDGE UK
  84. 84. Blurring College/University “The Binary Divide” is being bridged 25% of applicants to both ACCC found 42% of college applicants consider it a “stepping-stone” to university Ontario Joint and Applied Degrees 2+2 transfers – BC, Alberta, NB U of Guelph-Humber, Seneca@York Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  85. 85. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  86. 86. HEQCO’s “3 Gaps” 1. “a free-standing, degree-granting, primarily teaching- oriented institution that concentrates on undergraduate education” Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  87. 87. HEQCO’s “3 Gaps” 2. “an open university that would expand accessibility and enable learners to combine credits from different institutions and different types of learning experiences” Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  88. 88. HEQCO’s “3 Gaps” 3. “effective pathways for students who start their PSE in a college to attain a baccalaureate degree and be able… to continue on to graduate study” Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  89. 89. 25,100 students in 1995 455,600 now – larger than the entire enrolment of the “Big Ten” US universities 200 campuses in 39 states, Canada, Mexico, Netherlands, and Puerto Rico Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  90. 90. Kaplan University (2008)
  91. 91. Kaplan University Kaplan Higher Education is the fastest- growing arm of Kaplan Inc. Subsidiary of the Washington Post Operates colleges online and at campuses throughout the US and overseas Generated >$367-million in revenue in the first quarter of 2009 Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  92. 92. For-Profit Growth Institution Fall 2009 Annual Growth Apollo Group (uPhoenix, Meritus U) 443,000 22.3% Education Management (Argosy U, Art Institutes) 136,000 22.7% Career Education (American InterContinental U) 113,900 18.6% Kaplan Higher Education (Kaplan U) 103,800 28% DeVry 101,648 37.1% Corinthian Colleges 93,493 25.9% ITT Educational Services (ITT Tech Institute) 79,208 28.7% American Public Education (American Military U) 55,300 42.2% Bridgepoint Education (Ashford U) 54,894 79.7% Strayer Education 54,317 21.9% Grand Canyon Education 34,218 55.8% SOURCE: Stifel Nicolaus Equity Research; Chronicle of Higher Education reporting.
  93. 93. 2010 Tuitions US for-profits: avg $14,174 US 2-yr colleges: avg $2,544 US 4-yr public Us: avg $7,020 60% completion (vs 26% at 2-yr publics) SOURCES: The College Board, 2010, US Dept of Education, as reported in the Chronicle of Higher Education
  94. 94. Aggressive Marketing
  95. 95. Impact of Marketing Channels Usage % Mean Influence Website - 96% - 3.7 3 9 26 32 26 Friend's recommenda tion - 87% - 3.6 4 9 25 29 20 Brochures - 86% - 3.6 3 8 28 30 18 Viewbook /prospectus - 85% - 3.5 3 10 30 26 15 Family recommenda tion - 81% - 3.5 6 9 24 24 19 Mail contact - 79% - 3.3 7 11 25 22 15 Email contact - 79% - 3.3 8 12 25 19 15 High school teacher - 65% - 3.3 7 10 19 17 12 Liaison presenta tion - 65% - 3.3 6 10 22 17 11 Ma clea n's - 64% - 3.1 8 13 21 15 9 Informal campus tour - 64% - 3.4 4 9 20 18 12 Guida nce counsellor - 63% - 3.1 8 10 20 16 9 Formal campus tour - 62% - 3.3 5 10 19 17 11 College/Univ ersity information program - 59% - 3.2 6 10 19 15 9 Campus open house - 57% - 3.4 5 8 17 15 12 Alumni Magazine - 53% - 2.7 9 15 18 7 5 P hone contact - 53% - 3.0 9 10 15 10 9 Web portals - 53% - 2.9 7 11 18 10 6 Business ma gazines - 43% - 2.8 8 10 13 7 5 Globe & Mail - 43% - 2.8 7 11 13 7 5 0 20 40 60 80 100 Percent Not at all Very little Somewhat Quite a bit Very much UCAS™ Applicant Study Copyright ©2008 Academica Group Inc.
  96. 96. Benchmarking Effectiveness UCAS™ Applicant Study Copyright ©2008 Academica Group Inc.
  97. 97. Push/Pull UCAS™ Applicant Study Copyright ©2008 Academica Group Inc.
  98. 98. Brand Mapping Excellence Radar charts Teaching Social Affordable Research Innovation Tradition Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.
  99. 99. Market Share Analysis
  100. 100. March 2004 St George TTC Station Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  101. 101. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  102. 102. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  103. 103. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  104. 104. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  105. 105. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  106. 106. Music Videos Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  107. 107. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  108. 108. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  109. 109. Yale University | January 2010 | Clip 1 = 1:40
  110. 110. Yale University | January 2010 | Clip 2 = 2:35
  111. 111. U of Delaware | April 2010 | Clip 1 = 1:04
  112. 112. U of Delaware | April 2010 | Clip 2 = 1:32
  113. 113. These and hundreds more videos at www.YouTube.com/AcademicaGroup Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  114. 114. PSE Guarantees Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  115. 115. Access Guarantees Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  116. 116. Residence Guarantee Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  117. 117. Scholarship Guarantee Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  118. 118. uCalgary offered a 4-year graduation guarantee Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  119. 119. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  120. 120. Disintermediation Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  121. 121. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  122. 122. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  123. 123. Apple iPad Launched April 2010 About 8 x 10” Starting at $499 iBook store Open-source format Newspaper subscriptions Sold 1 Million iPads in the first 27 days (US only) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  124. 124. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  125. 125. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  126. 126. Are Lectures Obsolete? iTunesU, YouTube, distance ed Podcast lectures will replace superclasses Students prefer to listen to lectures at double speed (Taiwan, Netherlands, North America) Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  127. 127. Big Implications of Web 2.0 “People get what they need directly from each other, not from traditional institutions” -- Charlene Li & Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  128. 128. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  129. 129. The Jack Welch MBA Jack Welch, CEO of GE in the 80s and 90s $2 M (12%) stake in Chancellor University System LLC Bought formerly bankrupt M yers University (Cleveland) The “Jack Welch Institute” offers a cost-cutting online M BA - Just $20,000 tuition Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  130. 130. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  131. 131. 2001 Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc. MIT
  132. 132. Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  133. 133. Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  134. 134. 1,900 MIT courses 196 institutions in OCW Consortium (including Athabasca U, Capilano U) Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  135. 135. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  136. 136. Sept 2009 Peer 2 Peer U p2pu.org 7 courses pilot test 227 students signed up from 35 countries About half US p2pu.org
  137. 137. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  138. 138. Tens of thousands of courses 10 campuses US and Canada Project 450,000 courses at 160 universities and colleges by end of 2009 Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  139. 139. Open Teaching David Wiley, a founder of the Open Teaching movement Online course at Utah State University in Fall 2007 The Chronicle of Higher Ed asks: Center for Open and “Who needs college credit when Sustainable Learning you have a makeshift diploma Gave unofficial from a superstar professor?” students homemade certificates for his course Emerging Trends in Canadian PSE Copyright ©2008 Academica Group Inc.
  140. 140. Sept 2009 UoPeople.org UoPeople.org
  141. 141. University of the People Launched Sept 2009 178 students from 49 nations Indonesia, Colombia, Vietnam, and US 105 in business, 73 in CompSci $15 to enrol, $100 for exam OCW, Social networking, Volunteer profs Accreditation ASAP Aims for 10,000 students by 2014 Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  142. 142. Bumpy Ride Ahead Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  143. 143. Bill Gates: "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.” Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  144. 144. -- Thomas Homer-Dixon, The Upside of Down Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  145. 145. Ken Steele www.academica.ca

×