Evolving for the Future
of Recruitment and Retention:
Emerging Trends 2011
Ken Steele
Senior Vice-President,
Education Mar...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
11 Trends for 2011
1. Sustainability
2. eBooks
3. Economy
4. Tuition
5. Demographics
6. Millennials
7. Flexibility
8. Soci...
Environmental
Sustainability
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Bottled Water Bans
 uManitoba Student
Union (Spring 2008)
 Bottled water free zones
 Lakehead Students
Protest (Nov 200...
UBC EcoTrek
 UBC achieved its Kyoto targets by 2006
 Largest energy retrofit in Canadian history
 Saved $3.8 M in energ...
Green Construction
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Green Curriculum
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
2010: Year of the Tablet
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Apple iPad
Launched April 2010
About 8 x 10”
Starti...
eBook Revolution
 Amazon sold
143 eBooks
for every 100
hardcovers in
Q2 2010
 Amazon sold
sold 180
ebooks for
every 100
...
OED abandons print
 20-vol print edition
($1,220) has sold
30,000 in total
 Digital version gets 2
million hits per mont...
Bookless Libraries
 UC Merced Library – drastic reductions in
print volumes, focus on growing
electronic resources
Ken St...
Bookless Libraries
 Stanford
Engineering
Library – drastic
reductions in
print volumes,
focus on
growing
electronic
resou...
Bookless Libraries
 UT San Antonio
Applied
Engineering &
Technology
Library - $82.5
million for a
new library
building - ...
 Free access to its textbooks
while students are online
 Downloadable PDF for $25
 Printed copy $30 (B&W)
 Virginia St...
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
 The “Kno” digital
textbook platform
 2 14-inch
touchscreens
 Partnered with
Cengage Learning,
McGraw-Hill, Pearson
and...
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Economic Downturn
Source: AUCC, using StatsCan data.
Source: AUCC, using StatsCan data, NCES, HESA, and DEST data.
CAUT Almanac of Post-Secondary Education in Canada,
2010-2011. (September 2010)
High Tuition Fees
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
CAUT Almanac of Post-Secondary Education in Canada,
2010-2011. (September 2010)
CAUT Almanac of Post-Secondary Education in Canada,
2010-2011. (September 2010)
Tuition Hike
NAIT proposes 40% tuition
increase over the next 3 years.
Budget shortfall is $2.3 M.
Average tuition now is ...
Tuition Hike
uAlberta proposes tuition
increases for professional
programs of up to 66% next
year, to bring it in line wit...
Tuition Hike
Law proposes 46.2% tuition
increase over 3 years.
Business proposes undergrad
tuition increase of 54.1% over
...
Tuition Hike
McGill proposes raising
Desautels MBA tuition from
$1,672 to $29,500.
(Comparable programs are up
to $70,000 ...
Undergraduate Tuition Fees
2009/2010 2010/2011
2009/2010 to
2010/2011
$ current % change
Canada 4,942 5,138 4
Ontario 5,98...
 Students receive “the
not-so-subtle
message... that
education for its own
sake is rather
frivolous.”
 Safer program
cho...
Demographics
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Ken Steele | Emerging Trends in Canadian PSE
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
The Millennials
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
“The Me Generation
is raising the
Mini-Me Generation”
-- Peg Tyre, Newsweek March 2002
“Bringing Up Adultolescents”
Ken St...
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
BlackHawk Parents
 Obsessed with safety
 Emergency
notification
systems, SMS
 New extremes of
surveillance…
Emerging Tr...
Webcams on Campus
University of Notre Dame
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group In...
Webcams on Campus
Rochester Institute of Tech
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group...
CUNY Brooklyn
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
 Horizon
OneSource
“Healthy
Vending
Machines”
 Parents can
check
online
accounts
Emerging Trends
Ken Steele | Copyright ...
 Morehouse College,
Atlanta holds “parting
ceremony” for parents
at the college gates
Ken Steele | Emerging Trends 2009
C...
Pet-Friendly Dorms
 MIT
 SUNY
 Stephens College
 Mount Allison U
Ken Steele | Emerging Trends 2009
Copyright ©2009 Aca...
Student Retention
“Carleton Complete”:
 Early warning system
 Centralized online registration ensures
students have all ...
Co-Curricular Transcripts
 WLU (2004?)
 Bishop’s U (2005?)
 uCalgary (Jan 2009)
 Carleton (Jan 2010)
 Acadia (Mar 201...
uPhoenix Learning Genome Project
 Open source platform LMS to be built
 Will infer details about students from behaviour...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Part-Time Undergraduates
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Anne Motte and Saul Schwar...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Part-time Students
Challenges to:
 Class Scheduling
 Engagement
 Retention
 Academic Success
 Traditional model of im...
Phillip Babcock, Mindy Marks, Leisure College USA: The Decline
in Student Study Time, American Enterprise Institute for Pu...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
U.S. Department of Education, NCES, 2000/01 Baccala...
UNC Greensborough | 2010 | :30
A La Carte Learning
 Extremely customizable workforce
training at Kellogg Community College,
Battle Creek MI
 Courses br...
Degree Modules
 uAlberta is working with the government
 Proposed certificate system: breaking
down current degree progr...
Degree Modules
 uMontreal has reportedly been offering
certificates as building blocks toward
degrees, for years
 uSaska...
Social Media
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
“Connecting with the Facebook Generation”
Copyright ©2008 Academica Group Inc.
Facebook - founded Feb 2004
active users
mi...
“Connecting with the Facebook Generation”
Copyright ©2008 Academica Group Inc.
Facebook - founded Feb 2004
of applicants
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
of US admission
officers have received
a friend req...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
visits/month
users
per second
Twitter - founded 2006
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
of applicants
Twitter - founded 2006
Puppy Tweets
 Sends 1 of 500
canned tweets
when Fido barks
or moves $30
“Connecting with the Facebook Generation”
Copyrig...
“Connecting with the Facebook Generation”
Copyright ©2008 Academica Group Inc.
YouTube - founded Feb 2005
visits/month
vid...
“Connecting with the Facebook Generation”
Copyright ©2008 Academica Group Inc.
YouTube - founded Feb 2005
of applicants
Yale University | Jan 2010
Yale University | Jan 2010
Dalhouse SU | Aug 2010
Party in the MTA | Sep 2010
Bad Behaviour
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Nov 2010 | www.textsfromlastnight.com
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
May 2010 | YourOpenBook.org
Pirate Teacher
 May 2007 –
Millersville U student
was denied
education degree
because of photo on
MySpace promoting
under...
 Chris Avenir, first-year engineering
student at Ryerson
 Moderated a Facebook study group
 Threatened with expulsion
K...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
 Made international headlines
 Got a zero on the ...
 Nursing student Nina Yoder
posted “how I witnessed the
miracle of life” to her MySpace
profile
 Court called the post “...
 19-year-old uCalgary student
on 24 months academic
probation for comments on the
wall of a Facebook group
 Criticizing ...
 June 2010: Students
sued uCalgary for
violating freedom of
speech rights
 Oct 2010: Alberta
court of Queen’s Bench
rule...
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Nov 2010 | www.socialmediasobrietytest.com
Feedback
Whether you want it or not…
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Drake University, Des Moines Iowa
August 2010
Academica’s Top Ten | Sep 2010
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Deree College, Greece | Dec 2009
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Deree College, Greece | Dec 2009
318 Members318 Mem...
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Deree College, Greece | Dec 2009
486 Members486 Mem...
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Emily Carr U | Mar 2009
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Emily Carr U | Mar 2009
77 Members77 Members
Ken Steele | Emerging Trends 2011
Copyright ©2010 Academica Group Inc.
Emily Carr U | Mar 2009
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Academica’s Top Ten | Jul 2009
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Parody Photos
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
Disintermediation
“Educational Disintermediation”
“Universities will move to a superstar
market for teachers in which the very
best teachers...
The Jack Welch MBA
 Jack Welch, CEO of GE in the
80s and 90s
 $2 M (12%) stake in
Chancellor University System
LLC
 Bou...
Ken Steele | Emerging Trends 2009
Copyright ©2009 Academica Group Inc.
 Fox News commentator
Glenn Beck announces
online program, Beck
University
 Courses on US government,
history, economics...
Outsourcing
Ken Steele | Emerging Trends 2011
Copyright ©2011 Academica Group Inc.
Ken Steele | Emerging Trends 2011
Copyright ©2011 Academica Group Inc.
Academica’s Top Ten | Feb 2006
As of October 2010:
...
 5-year agreement
 Senate and BoG not
consulted
 Best facilities taken
 Economics offered
over the objections of
the d...
 Navitas negotiating to create
“McMaster University College”
 March 2008 – deal “delayed” due
to further discussions
 F...
 Navitas negotiating with Dal
 Dalhousie Faculty Association
worries “we all stand to lose”
in Navitas partnership
 Nav...
 uWindsor senate votes
against contract with
Study Group International
(Aus) to set up business
prep academy
 Still cons...
 Carleton University in
talks with Navitas to
provide “international
foundation year” (ESL
and prep)
Ken Steele | Emergin...
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Bumpy Ride Ahead:
Two Final Thoughts
11 Trends
1. Sustainability
2. eBooks
3. Economy
4. Tuition
5. Demographics
6. Millennials
7. Flexibility
8. Social Media
...
Bill Gates:
"We always overestimate the change that
will occur in the next two years and
underestimate the change that wil...
-- Thomas Homer-Dixon, The Upside of Down
Emerging Trends in Canadian PSE
Ken Steele | Copyright ©2008 Academica Group Inc.
Ken Steele
www.academica.ca
Emerging Trends 2011 - SEMM Forum Halifax - Nov 2010
Emerging Trends 2011 - SEMM Forum Halifax - Nov 2010
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Ken Steele's keynote presentation on emerging trends updated for 2011, delivered at the 2010 SEMM Forum in Halifax in November 2010.

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Emerging Trends 2011 - SEMM Forum Halifax - Nov 2010

  1. 1. Evolving for the Future of Recruitment and Retention: Emerging Trends 2011 Ken Steele Senior Vice-President, Education Marketing SEMM Forum Nov 2010 | Halifax
  2. 2. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  3. 3. 11 Trends for 2011 1. Sustainability 2. eBooks 3. Economy 4. Tuition 5. Demographics 6. Millennials 7. Flexibility 8. Social Media 9. Feedback 10. Disintermediation 11. Outsourcing Emerging Trends in Canadian PSE Ken Steele | Copyright ©2010 Academica Group Inc.
  4. 4. Environmental Sustainability Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  5. 5. Bottled Water Bans  uManitoba Student Union (Spring 2008)  Bottled water free zones  Lakehead Students Protest (Nov 2008)  uWinnipeg (March 2009)  Memorial (Sept 2009)  Brandon U (Jan 2010) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Spr 2008
  6. 6. UBC EcoTrek  UBC achieved its Kyoto targets by 2006  Largest energy retrofit in Canadian history  Saved $3.8 M in energy costs ($2.6 M annually ongoing)  Self-funding UBC Sustainability Dept (7 staff, 10 students)  9 sustainability goals, 68 actions  More than 300 courses on sustainability Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | 2006
  7. 7. Green Construction Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  8. 8. Green Curriculum Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  9. 9. 2010: Year of the Tablet Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  10. 10. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Apple iPad Launched April 2010 About 8 x 10” Starting at $499 iBook store Open-source format Newspaper subscriptions Sold 1 Million iPads in the first 27 days (US only) Academica’s Top Ten | Apr 2010
  11. 11. eBook Revolution  Amazon sold 143 eBooks for every 100 hardcovers in Q2 2010  Amazon sold sold 180 ebooks for every 100 hardcovers throughout June 2010  Publisher’s Weekly estimated $81 M for eBooks in 2009  Compared to $4.4 B for hardcovers and $5.1 B in paperbacks  Still less than 1% of market Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Aug 2010
  12. 12. OED abandons print  20-vol print edition ($1,220) has sold 30,000 in total  Digital version gets 2 million hits per month ($310/yr)  “The print dictionary market is just disappearing. It is falling away by tens of percent a year.”  Aug 2010: third edition will likely never see print Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Aug 2010
  13. 13. Bookless Libraries  UC Merced Library – drastic reductions in print volumes, focus on growing electronic resources Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  14. 14. Bookless Libraries  Stanford Engineering Library – drastic reductions in print volumes, focus on growing electronic resources Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  15. 15. Bookless Libraries  UT San Antonio Applied Engineering & Technology Library - $82.5 million for a new library building - to have ZERO printed books, 425,000 ebooks and 18,000 ejournal articles (Sept 2010) Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Sep 2010
  16. 16.  Free access to its textbooks while students are online  Downloadable PDF for $25  Printed copy $30 (B&W)  Virginia State business school got a bulk rate of $20 per student per course: download digital copies, study guide, audio version, or an iPad edition (a bundle that would typically cost about $100). Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  17. 17. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  18. 18.  The “Kno” digital textbook platform  2 14-inch touchscreens  Partnered with Cengage Learning, McGraw-Hill, Pearson and Wiley  Under $1,000  Launching on ten US college campuses in Fall 2011 Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. KNO Technologies | Nov 2010
  19. 19. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc. Economic Downturn
  20. 20. Source: AUCC, using StatsCan data.
  21. 21. Source: AUCC, using StatsCan data, NCES, HESA, and DEST data.
  22. 22. CAUT Almanac of Post-Secondary Education in Canada, 2010-2011. (September 2010)
  23. 23. High Tuition Fees Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  24. 24. CAUT Almanac of Post-Secondary Education in Canada, 2010-2011. (September 2010)
  25. 25. CAUT Almanac of Post-Secondary Education in Canada, 2010-2011. (September 2010)
  26. 26. Tuition Hike NAIT proposes 40% tuition increase over the next 3 years. Budget shortfall is $2.3 M. Average tuition now is $3,800, the lowest in the province. Would bring it in line with SAIT at $5,500. +40% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Nov 2009
  27. 27. Tuition Hike uAlberta proposes tuition increases for professional programs of up to 66% next year, to bring it in line with other universities. Also considering a “non- academic fee” of several hundred dollars per student to help cover the deficit. +66% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Nov 2009
  28. 28. Tuition Hike Law proposes 46.2% tuition increase over 3 years. Business proposes undergrad tuition increase of 54.1% over 2 years. MBA proposes 78.5% tuition increase over 3 years. up to 79% tuition hike Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Apr 2010
  29. 29. Tuition Hike McGill proposes raising Desautels MBA tuition from $1,672 to $29,500. (Comparable programs are up to $70,000 elsewhere.) Province threatens to penalize McGill for every MBA student. +1664% tuition Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Apr 2010
  30. 30. Undergraduate Tuition Fees 2009/2010 2010/2011 2009/2010 to 2010/2011 $ current % change Canada 4,942 5,138 4 Ontario 5,985 6,307 5.4 New Brunswick 5,516 5,516 0 Nova Scotia 5,752 5,495 -4.5 Saskatchewan 5,173 5,431 5 Alberta 5,240 5,318 1.5 Prince Edward Island 4,969 5,131 3.3 British Columbia 4,706 4,802 2 Manitoba 3,408 3,588 5.3 Newfoundland and Labrador 2,624 2,624 0 Quebec 2,309 2,415 4.6 Statistics Canada report on university tuition fees, September 2010
  31. 31.  Students receive “the not-so-subtle message... that education for its own sake is rather frivolous.”  Safer program choices, thesis topics, research Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  32. 32. Demographics Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  33. 33. Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc.
  34. 34. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  35. 35. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  36. 36. The Millennials Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  37. 37. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  38. 38. “The Me Generation is raising the Mini-Me Generation” -- Peg Tyre, Newsweek March 2002 “Bringing Up Adultolescents” Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  39. 39. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  40. 40. BlackHawk Parents  Obsessed with safety  Emergency notification systems, SMS  New extremes of surveillance… Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  41. 41. Webcams on Campus University of Notre Dame Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  42. 42. Webcams on Campus Rochester Institute of Tech Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  43. 43. CUNY Brooklyn Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  44. 44.  Horizon OneSource “Healthy Vending Machines”  Parents can check online accounts Emerging Trends Ken Steele | Copyright ©2008 Academica Group Inc.
  45. 45.  Morehouse College, Atlanta holds “parting ceremony” for parents at the college gates Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Sep 2010
  46. 46. Pet-Friendly Dorms  MIT  SUNY  Stephens College  Mount Allison U Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  47. 47. Student Retention “Carleton Complete”:  Early warning system  Centralized online registration ensures students have all requirements  Co-curricular transcript  Hope to boost retention by 3% Ken Steele | Emerging Trends in Canadian PSE Copyright ©2009 Academica Group Inc. Carleton University | Mar 2009
  48. 48. Co-Curricular Transcripts  WLU (2004?)  Bishop’s U (2005?)  uCalgary (Jan 2009)  Carleton (Jan 2010)  Acadia (Mar 2010)  Seneca (Mar 2010)  uWindsor (Apr 2010)  uGuelph (May 2010)  Trent (Nov 2010) Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  49. 49. uPhoenix Learning Genome Project  Open source platform LMS to be built  Will infer details about students from behaviour  If they learn best from video, it will feed more video  If student can’t interpret graphs, it will present information differently — or connect the student with a mentor  “Trying to take the model of personal attention now only possible in the smallest classrooms, and scale it to the largest student body in higher education.” Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. University of Phoenix | Oct 2010
  50. 50. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  51. 51. Part-Time Undergraduates Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Anne Motte and Saul Schwartz, Are Student Employment and Academic Success Linked? Canada Millennium Scholarship Foundation Research Note #9, April 2009
  52. 52. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  53. 53. Part-time Students Challenges to:  Class Scheduling  Engagement  Retention  Academic Success  Traditional model of immersive ed Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  54. 54. Phillip Babcock, Mindy Marks, Leisure College USA: The Decline in Student Study Time, American Enterprise Institute for Public Policy Research, August 2010. We base our analysis on four large data sets that cover the time periods 1961, 1981, 1987-89, and 2003-2005, and we have restricted the samples to full-time students at four-year colleges in the United States. Each survey asked students to report the number of hours per week they spend studying outside of class. Data for 1961 time use come from Project Talent, for 1981 from the National Longitudinal Survey of Youth (NLSY79), for the late 1980s from the Higher Education Research Institute (HERI), and for the post-2000 years from HERI (2003-2005) and the National Survey of Student Engagement (NSSE).[1] Very recent data (for study times after 2003-2005) show a similar trend, and the decline we document here can be replicated using eight alternative data sets stretching all the way back to 1928
  55. 55. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. U.S. Department of Education, NCES, 2000/01 Baccalaureate and Beyond Longitudinal Study (B&B:2000/01).
  56. 56. UNC Greensborough | 2010 | :30
  57. 57. A La Carte Learning  Extremely customizable workforce training at Kellogg Community College, Battle Creek MI  Courses broken into 1,200 skill “modules”  Walk-in basis, Unlimited time to complete, Pay only on completion  Eg. Machine tooling: 7 different skills in precision measurement  Micrometer module: 0.13 credit hours, takes about 3 hours, and costs $20.94 Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  58. 58. Degree Modules  uAlberta is working with the government  Proposed certificate system: breaking down current degree programs into smaller parts  “building blocks toward a degree”  To encourage PSE participation, for students who cannot commit the time or resources Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. University of Alberta | Oct 2010
  59. 59. Degree Modules  uMontreal has reportedly been offering certificates as building blocks toward degrees, for years  uSaskatchewan has undergraduate certificate programs at the Edwards School of Business and in Agriculture and Bio- Resources  Mount Saint Vincent has been offering undergraduate certificates and diplomas as "steps" to a degree Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  60. 60. Social Media Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  61. 61. “Connecting with the Facebook Generation” Copyright ©2008 Academica Group Inc. Facebook - founded Feb 2004 active users minutes/month work years/year
  62. 62. “Connecting with the Facebook Generation” Copyright ©2008 Academica Group Inc. Facebook - founded Feb 2004 of applicants
  63. 63. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. of US admission officers have received a friend request from an applicant (Kaplan Survey, Sept 2009)
  64. 64. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. visits/month users per second Twitter - founded 2006
  65. 65. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. of applicants Twitter - founded 2006
  66. 66. Puppy Tweets  Sends 1 of 500 canned tweets when Fido barks or moves $30 “Connecting with the Facebook Generation” Copyright ©2008 Academica Group Inc.
  67. 67. “Connecting with the Facebook Generation” Copyright ©2008 Academica Group Inc. YouTube - founded Feb 2005 visits/month videos a day up every minute
  68. 68. “Connecting with the Facebook Generation” Copyright ©2008 Academica Group Inc. YouTube - founded Feb 2005 of applicants
  69. 69. Yale University | Jan 2010
  70. 70. Yale University | Jan 2010
  71. 71. Dalhouse SU | Aug 2010
  72. 72. Party in the MTA | Sep 2010
  73. 73. Bad Behaviour Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  74. 74. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Nov 2010 | www.textsfromlastnight.com
  75. 75. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. May 2010 | YourOpenBook.org
  76. 76. Pirate Teacher  May 2007 – Millersville U student was denied education degree because of photo on MySpace promoting underage drinking  Dec 2008 – Judge denied her appeal “Connecting with the Facebook Generation” Copyright ©2008 Academica Group Inc. Academica’s Top Ten | May 2007
  77. 77.  Chris Avenir, first-year engineering student at Ryerson  Moderated a Facebook study group  Threatened with expulsion Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Mar 2008
  78. 78. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.  Made international headlines  Got a zero on the assignment, disciplinary note on his file, but was not expelled
  79. 79.  Nursing student Nina Yoder posted “how I witnessed the miracle of life” to her MySpace profile  Court called the post “vulgar” and a failed attempt at humor  Detail about the patient - reckless disregard for confidentiality  UofL expelled her for violating student honor code and confidentiality agreement  District court ruled UofL incorrectly interpreted the two contracts, reversed the expulsion  The blog was not unprofessional, but “non- professional”  Yoder graduated Oct 2010 Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Univ of Louisville, KY | Mar 2009
  80. 80.  19-year-old uCalgary student on 24 months academic probation for comments on the wall of a Facebook group  Criticizing his former instructor in a law and society class.  The student, who claims his comments were neither threatening nor inaccurate, had his probation reduced to 6 months after he appealed.  The student says he got a "raw deal" because the instructor was allegedly in a relationship with the program head, who took part in deliberations for the discipline. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Univ of Calgary | Aug 2008
  81. 81.  June 2010: Students sued uCalgary for violating freedom of speech rights  Oct 2010: Alberta court of Queen’s Bench rules UofC did infringe on student’s charter rights – “the university is not a charter-free zone” Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Univ of Calgary | Aug 2008
  82. 82. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Nov 2010 | www.socialmediasobrietytest.com
  83. 83. Feedback Whether you want it or not… Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc.
  84. 84. Drake University, Des Moines Iowa August 2010 Academica’s Top Ten | Sep 2010
  85. 85. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Deree College, Greece | Dec 2009
  86. 86. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Deree College, Greece | Dec 2009 318 Members318 Members
  87. 87. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Deree College, Greece | Dec 2009 486 Members486 Members
  88. 88. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Emily Carr U | Mar 2009
  89. 89. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Emily Carr U | Mar 2009 77 Members77 Members
  90. 90. Ken Steele | Emerging Trends 2011 Copyright ©2010 Academica Group Inc. Emily Carr U | Mar 2009
  91. 91. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Jul 2009
  92. 92. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  93. 93. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Parody Photos
  94. 94. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  95. 95. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  96. 96. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  97. 97. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  98. 98. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  99. 99. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  100. 100. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  101. 101. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  102. 102. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Disintermediation
  103. 103. “Educational Disintermediation” “Universities will move to a superstar market for teachers in which the very best teachers use on-line instruction and TAs to teach thousands of students at many different universities.” — Alex Tabarrok, MarginalRevolution.com Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  104. 104. The Jack Welch MBA  Jack Welch, CEO of GE in the 80s and 90s  $2 M (12%) stake in Chancellor University System LLC  Bought formerly bankrupt Myers University (Cleveland)  The “Jack Welch Institute” offers a cost-cutting online MBA - Just $20,000 tuition Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  105. 105. Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  106. 106.  Fox News commentator Glenn Beck announces online program, Beck University  Courses on US government, history, economics  $6.26 per month Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc. Academica’s Top Ten | Jul 2010
  107. 107. Outsourcing Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc.
  108. 108. Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc. Academica’s Top Ten | Feb 2006 As of October 2010:  A total of 1,260 students from 40 countries have been through FIC  900 FIC grads have transferred to SFU  BoG signed a 10-year renewal in Oct 2010
  109. 109.  5-year agreement  Senate and BoG not consulted  Best facilities taken  Economics offered over the objections of the department Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc. Academica’s Top Ten | Nov 2007
  110. 110.  Navitas negotiating to create “McMaster University College”  March 2008 – deal “delayed” due to further discussions  Feb 2010 – deal “off” because McMaster’s success in attracting domestic students is creating “pressure on classrooms and facilities”  CAUT declares its first “win” against privatization Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc. Academica’s Top Ten | Feb 2008
  111. 111.  Navitas negotiating with Dal  Dalhousie Faculty Association worries “we all stand to lose” in Navitas partnership  Navitas recruits students with generally low academic standing, lacking the language skills to pass the TOEFL  “Back door” into Dal puts a “massive strain” on our academic standards Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc. Academica’s Top Ten | Feb 2010
  112. 112.  uWindsor senate votes against contract with Study Group International (Aus) to set up business prep academy  Still considering Comp Sci, Sci, Arts, Social Sci partnerships with SGI  Faculty campaigning against the partnership Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc. Academica’s Top Ten | Jan 2010
  113. 113.  Carleton University in talks with Navitas to provide “international foundation year” (ESL and prep) Ken Steele | Emerging Trends 2011 Copyright ©2011 Academica Group Inc. Academica’s Top Ten | May 2010
  114. 114. Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc. Bumpy Ride Ahead: Two Final Thoughts
  115. 115. 11 Trends 1. Sustainability 2. eBooks 3. Economy 4. Tuition 5. Demographics 6. Millennials 7. Flexibility 8. Social Media 9. Feedback 10. Disintermediation 11. Outsourcing Emerging Trends in Canadian PSE Ken Steele | Copyright ©2010 Academica Group Inc.
  116. 116. Bill Gates: "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.” Ken Steele | Emerging Trends 2009 Copyright ©2009 Academica Group Inc.
  117. 117. -- Thomas Homer-Dixon, The Upside of Down Emerging Trends in Canadian PSE Ken Steele | Copyright ©2008 Academica Group Inc.
  118. 118. Ken Steele www.academica.ca

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