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The Perfect Post: From email to blogs to social, how to make your content marketing CONVERT!

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Use these social marketing best practices to market your mobile app!

WEBINAR DATE: August 14, 2014 at 15GMT / 10ET / 7PT
(FREE!) REGISTRATION: http://j.mp/Ken14Aug

In this fast-moving, 45-minute BrightTALK Content and Customer Loyalty Summit webinar, you will learn:
+ Why content marketing works for B2B and B2C marketers, and the the latest inbound marketing practices
+ The very first rule of online engagement, and how NOT to get bitten in the bot
+ How to leverage your brand's visual identity
+ Why it is so important to be your authentic self online
+ Why EVERY post should have an image, and how you can create and find great images
+ The ideal length of your content marketing posts
+ How often you should post, and whether you should schedule your posts in advance (spoiler alert: the answer is NO, I'll explain to you why)
+ The [totally not] rocket science of effectively using hashtags in your posts
+ Answers to the questions YOU tweeted me in advance of the webinar
+ The best free content marketing tools and resources
+ And a bonus "one more thing" that will leave your mouth hanging open, give you something to post about, and maybe, just maybe, snag your teenager's attention at the dinner table
+ Webinar slides will be uploaded here to SlideShare immediately following the live presentation

Register NOW for "The Perfect Post" on http://j.mp/kenaug14, and then tweet me your questions on @KenHerron!

Published in: Marketing
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The Perfect Post: From email to blogs to social, how to make your content marketing CONVERT!

  1. 1. How to make your content marketing CONVERT! The Perfect Post @KenHerron | #ThePerfectPost BrightTALK “Content and Customer Loyalty Summit” Aug 14, 2014 | 15GMT / 10ET / 7PT | http://j.mp/Ken14Aug DYK? YOU are the voice of your app! Read this to learn how to do social media marketing for your app
  2. 2. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost WHAT WHO WHERE WHAT do I want to achieve? is my audience? do they spend their time online? DIFFERENTIATES my product? Avoid abbreviations, acronyms, text-speak, AND bad grammar Click-to-Tweet: http://j.mp/CTT001EXPERT TIP!
  3. 3. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost Why? How? Be visible Be known Be liked Be trusted Be the expert Be first choice Be Present Be Helpful Provide value Share insights be approachable Be firsT Choice Gum vs. Forklifts Click-to-Tweet: http://j.mp/CTT002EXPERT TIP!
  4. 4. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost Bots NOBarking ALWAYS: Automate content analytics NEVER*: Automate content creation WHEN NEEDED: Automate content publishing *unless you're a bakery! Click-to-Tweet: http://j.mp/CTT003 EXPERT TIP!
  5. 5. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost People need to know it’s Review social media profiles MONTHLY Click-to-Tweet: http://j.mp/CTT004EXPERT TIP! You!
  6. 6. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost Be You! Write for humans FIRST Click-to-Tweet: http://j.mp/CTT005EXPERT TIP!
  7. 7. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost have greater impact are more quickly understood are remembered longer Images Amateur “Instagram” photos beat professional stock photos Click-to-Tweet: http://j.mp/CTT006EXPERT TIP!
  8. 8. #ThePerfectPost Ideal LengTH 28-39 characters (Subject) 1,600 words <40 characters #Hashtags Away! 100 characters six seconds 1,600 words 18 minutes MIN three photos per board 60 characters (headline) 90 seconds Email Blog Post when YOUR audience is online Click-to-Tweet: http://j.mp/CTT007EXPERT TIP!
  9. 9. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost Ideal cadence weekly weekly twice daily, weekdays daily 5-20x a day daily daily, weekdays weekly avoid pinbursts! twice daily, weekdays weekly Email Blog April 15, 2013 Click-to-Tweet: http://j.mp/CTT008EXPERT TIP!
  10. 10. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost Hashtags Nope! Nope! all keywords all keywords 1-2 top keywords 1-2 top keywords Nope! Nope! all keywords all keywords nope! Email Blog Vet ALL hashtags on Twitter and Urban Dictionary Click-to-Tweet: http://j.mp/CTT009EXPERT TIP!
  11. 11. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost your questions "unsure yet? perhaps blending private and social... where is the real private (virtual and in-person?)" Treat ALL posts on social networks as being 100% public. There is no “private” social media. Remember, even if you are paying for the product, in 2014, you are also the product. "What do you measure success against? Likes / followers / views - or related spikes in traffic to your site?" The end point [for for-profit businesses] is ALWAYS revenue. That said, measuring all parts of your conversion funnel will tell you where you are losing people. "How would you combine Social Media and CRM campaigns?" Use a CRM/marketing automation solution that incorporates all of your social media channels. An integrated social media/CRM campaign will almost always perform better (have higher ROI).
  12. 12. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost your questions "how to do the basics of social media marketing without becoming an aficionado" Each social network does a good job of teaching their respective mechanics. You don’t have to be an aficionado, or even do it yourself, but you DO need to understand it well enough so that you can effectively manage it and not get taken advantage of by the internal/external people who decide what to do and have their hands-on-the-keys for your brand. "What's the optimum number of postings per day? Do I really need to use all channels" See my “cadence” slide for the optimum number of postings per day for each of the nine mainstream social networks. You need to have a presence on each of the mainstream social networks, and an ACTIVE presence on the networks used the most by your target audience. "What are some tips to bring content acceptance within the company itself to use employees as brand ambassadors?" They’re already brand ambassadors. You’re just not “training” them yet! Show the company’s decision-makers the combined size of the audience employees already have on their different social networks. Sharing cringe-worthy examples of how employees are already talking about your brand(s) will also have a strong impact.
  13. 13. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost your questions "What’s your view of the recent trend of people favoriting rather than retweeting on Twitter?" Some people perceive a Favorite on Twitter to be of lower ‘value’ than a Retweet. They’re both positive affirmations that people have read and liked your content, so don’t be upset when people are favoriting your posts. Be upset when they’re NOT favoriting your posts! "Do you think Pinterest's new messaging service will be popular?" Yes! Pinterest’s users are quite passionate, and I would expect a built-in messaging service to catch on quickly. Didn’t get to ask YOUR question? Tweet it to me @KenHerron with the hashtag #ThePerfectPost!
  14. 14. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost the bestest *free* content marketing tools and resources Create: Canva ClickToTweet Flipagram PicStitch Tagg.ly ThingLink Find: Iconosquare Twitter Twitter Lists LinkedIn Publisher NOT Klout “CONTENTARATI” Take full advantage of free content discovery and creation tools Click-to-Tweet: http://j.mp/CTT010EXPERT TIP!
  15. 15. one more thing Data Cuisine #ThePerfectPost
  16. 16. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost http://www.slideshare.net/KenHerron/the-perfect-post http://www.brighttalk.com/webcast/43/119157 or http://j.mp/Ken14Aug
  17. 17. Have a question you want answered? Tweet it to me on @KenHerron! #ThePerfectPost want more socially goodness? follow ken right now on: @KenHerron!

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