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Mobile + Social: Multi-Channel Marketing and Branding | The 8 Secrets You Need to Know to Win with Mobile

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As presented in Singapore on June 3, 2015 at CommunicAsia.

Mobile’s role in multi-channel marketing and branding
+ Different screens, different marketing strategy and different investment dollars: can these be combined effectively?
+ Clarifying roles that different channels play in promoting marketing and measuring the degree of receptivity of message
+ Social meshing/stacking – understanding behaviours in Asia
+ How can we capture revenue from competing media?

Published in: Mobile

Mobile + Social: Multi-Channel Marketing and Branding | The 8 Secrets You Need to Know to Win with Mobile

  1. 1. Slides: www.j.mp/8mobilesecrets #8mobilesecrets Mobile + Social: Multi-channel Marketing and Branding The 8 Secrets You Need to Know to Win with Mobile "Mobile is not just a channel or a technology. Mobile is a ‘connector’ that allows us to interface with the physical and digital worlds around us." - Paul Berney, Co-Founder, mCordis and Former CMO and MD, MMA EMEA Communicasia 3 June 2015 Ken Herron, Chief Marketing Officer and startup advisor unified inbox | charitycheckin | DIALabrain | Travedoc | Worldbop Kenherron@gmail.com @Kenherron
  2. 2. Secret#1 Always start with: 1. WHAT AM I TRYING TO ACHIEVE? 2. WHO IS MY AUDIENCE? 3. WHERE DO THEY SPEND THEIR TIME? 4. WHAT DIFFERENTIATES MY PRODUCT? www.j.mp/tweetsecret1 #8mobilesecrets @KenHerron
  3. 3. Secret#2 Engage. Don't sell. www.j.mp/tweetsecret2 #8mobilesecrets @KenHerron
  4. 4. Secret#3 Mobile plays well with others. www.j.mp/tweetsecret3 #8mobilesecrets @KenHerron
  5. 5. Secret#4 Mobile Is Intimate. www.j.mp/tweetsecret4 #8mobilesecrets @KenHerron
  6. 6. Secret#5 Mobile Is public. www.j.mp/tweetsecret5 #8mobilesecrets @KenHerron
  7. 7. Secret#6 Mobile Is noT about the buy. mobile is about the buy and tell. www.j.mp/tweetsecret6 #8mobilesecrets @KenHerron
  8. 8. Secret#7 conversations must be coherent across channelS. www.j.mp/tweetsecret7 #8mobilesecrets @KenHerron
  9. 9. Secret#8 mobile is contextual. Ioc* powers iot. *AreminderthatUnifiedInbox'sUnificationEngine™powersIoC! www.j.mp/tweetsecret8 #8mobilesecrets @KenHerron
  10. 10. Q&A slides: www.j.mp/8mobilesecrets #8mobilesecrets @KenHerron
  11. 11. thank you! slides: www.j.mp/8mobilesecrets #8mobilesecrets @KenHerron UnifiedInbox.com CharityCheckin.com DialaBrain.com Worldbop.com TraveDoc.com

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