How To Leverage Your Google Profile

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"How to" presentation on current best practices, and mistakes to avoid, in marketing your company, your products, and yourself using Google Profiles (originally presented at #CapeCarol 2009)

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How To Leverage Your Google Profile

  1. 1. Ken Herron | kenherron@gmail.com | @kenherron Leveraging Google Profiles Market your company, your products, and yourself! May 18, 2009 | #CapeCarol
  2. 2. Ken Herron | kenherron@gmail.com | @kenherron What’s happened? • On April 21, Google upgraded their Profile feature • You can now elect to show your full name, allowing your profile to appear when your name is Googled • You control what information – text, links, and images – appears • You already have a Profile if you have created Google reviews, articles, items, or books May 18, 2009 | #CapeCarol | 2
  3. 3. Ken Herron | kenherron@gmail.com | @kenherron What do the Profiles look like? May 18, 2009 | #CapeCarol | 3
  4. 4. Ken Herron | kenherron@gmail.com | @kenherron So what? • When your name is Googled, your profile appears at the bottom of the first page of search results May 18, 2009 | #CapeCarol | 4
  5. 5. Ken Herron | kenherron@gmail.com | @kenherron Who’s rocking their Profile? *Used with permission Great avatar photo Great linking to social media sites May 18, 2009 | #CapeCarol | 5
  6. 6. Ken Herron | kenherron@gmail.com | @kenherron Who’s rocking their Profile? *Used with permission Great photos and links May 18, 2009 | #CapeCarol | 6
  7. 7. Ken Herron | kenherron@gmail.com | @kenherron Who’s rocking their Profile? *Used with permission Great keywords May 18, 2009 | #CapeCarol | 7
  8. 8. Ken Herron | kenherron@gmail.com | @kenherron Who needs a good smack? People who: • don’t claim their profile • don’t fill in their profile • don’t enable the name link – i.e., using http://google.com/profiles/116374117927631468606 instead of http://google.com/profiles/stevegarfield • don’t upload a great headshot photo • don’t cross-link • use multiple versions of their names • don’t enable their profiles to be searched by their names May 18, 2009 | #CapeCarol | 8
  9. 9. Ken Herron | kenherron@gmail.com | @kenherron How do I create my Profile? 1. Go to: http://google.com/profiles 2. Click quot;Create my profile” 3. Enter your Google user name and password 4. Fill out your first and last namel 5. Use the name most likely to generate search results, i.e., your resume name 6. Upload a photo to your profile by clicking quot;Change photoquot; 7. Complete your bio 8. Complete the section quot;A little personality” 9. Select the links you would like to display 10. Click “Create profile” to save your information 11. Click the blue quot;Add more info to my profile” 12. Select the contact information tab 13. Complete your contact information and save your changes 14. Select quot;Display my full name so I can be found in searchquot; 15. Verify your name 16. Google your name, and check out your profile May 18, 2009 | #CapeCarol | 9
  10. 10. Ken Herron | kenherron@gmail.com | @kenherron How do I create my Profile? Video: http://tinyurl.com/YouTube-VanityURL May 18, 2009 | #CapeCarol | 10
  11. 11. Ken Herron | kenherron@gmail.com | @kenherron What else should I know? • Google says 25% of searches are for people • For now, Profiles are U.S.-only • The 4 most complete profiles (with a “more” button) will be displayed for each name • If all of a name’s profiles are complete, the 4 most popular (i.e., click-through rate) will be displayed May 18, 2009 | #CapeCarol | 11
  12. 12. Ken Herron | kenherron@gmail.com | @kenherron How else can I increase my name’s SEO*? *Search Engine Optimization • Know your competition – Google yourself, weekly • If necessary, consider using a more unique version of your name • Be consistent with your: name, tagline, messages, and keywords • Crosslink all of your sites/profiles • Publish! May 18, 2009 | #CapeCarol | 12
  13. 13. Ken Herron | kenherron@gmail.com | @kenherron What did we just learn? • Google will display a profile – tied to your name – on the first page of search results, benefiting anyone with something to sell or promote • Creating a profile is fast, easy, and free; and enables you to creatively use text, links, and images May 18, 2009 | #CapeCarol | 13
  14. 14. Ken Herron | kenherron@gmail.com | @kenherron Biography • http://tinyurl.com/AboutGoogleProfiles • http://tinyurl.com/infopackets • http://tinyurl.com/wikiHow-GoogleProfiles • http://tinyurl.com/YouTube-VanityURL • http://tinyurl.com/Searchblog • http://tinyurl.com/Brand-YourselfBlog • http://tinyurl.com/iMediaConnection May 18, 2009 | #CapeCarol | 14
  15. 15. Ken Herron | kenherron@gmail.com | @kenherron May 18, 2009 | #CapeCarol | 15

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