The document summarizes CaroTrans announcing a new alliance with CSS Group to deliver comprehensive freight services between North America, Middle East, and Africa. The partnership will leverage each company's expertise and networks to expand capabilities. Both companies focus on customer service and quality. CSS enhances CaroTrans' position in the Middle East and opens new markets like Iraq.

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U
nion, NJ, August 8, 2011 – Caro‐
Trans, a leading global NVOCC (Non
vessel operating common carrier)
and ocean freight consolidator, announces
today a new alliance with the CSS Group
(Consolidated Shipping Services Group),
a fast‐growing NVOCC and total logistics
company based and headquartered in
Dubai, UAE. Together, these well‐estab‐
lished NVOs will deliver the most com‐
prehensive FCL (full container load), LCL
(less than container load), and breakbulk,
out of gauge and ro‐ro cargo handling
services to and from North America,
Middle East, and Africa. CaroTrans has
been involved with the Middle East trade
for over 16 years. Now with CSS, Caro‐
Trans expands its service capabilities to
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the Middle East and Africa region, as well
as a team of dedicated ocean transporta‐
tion experts with local market experience
and knowledge. CaroTrans offers weekly
direct consolidation services to Dubai
from their primary gateways of Los Ange‐
les, Houston, Chicago, Atlanta, Charleston
and New York.
“We are excited to be partnering with CSS,
an industry leading NVO in the Middle
East. Both our companies have similar
cultures focused on customer care, best
in class service and the highest quality
standards. This partnership enables us to
provide the high level of service and sup‐
port our customers are accustomed to,”
said Greg Howard, CaroTrans, Global CEO.
The Chairman of CSS, Mr. T.S. Kaladharan,
commented, “CSS is delighted to partner
with CaroTrans. The synergy of CaroTrans
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sources and expertise to the marketplace.
The senior management teams of both
companies have worked hard on this proj‐
ect and are 100% committed to making
this a major success for our customers.”
CSS enhances CaroTrans’ position in
the Middle East market and opens new
markets including Iraq. CaroTrans’ overall
global network of import and export
operations consists of the United States,
Europe, United Kingdom, Africa, India,
Japan, South America, Oceania, Asia and
Middle East. CaroTrans strategically part‐
ners with premiere neutral NVOs, regional
leaders with strong brand recognition, in
key global markets where it provides for
the best customer service.
About CaroTrans
Established in 1979, CaroTrans Inter‐
national is one of the world’s leading
NVOCCs providing global LCL, less than
container load, and FCL, full container
load services. Through our network of of‐
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the United States, along with our strong
local partners, we offer a global reach that
is truly unique.
CaroTrans is a people driven company
with dedicated, experienced and knowl‐
edgeable team members who engage
customers with passion and experience on
a local level.
For additional information, please visit
www.carotrans.com
About The CSS Group
Consolidated Shipping Group is one of the
fastest growing NVOCC in the region it
operates. Headquartered in Dubai, United
Arab Emirates. With a team consisting of
over 750 experienced and dedicated pro‐
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it takes to meet your freight forwarding
requirements, be it by sea, land or air.
CSS has always adapted itself to the latest
,/'"&*(!"(,9'(!"&%*,/=(,.(.11'/('12!#!'",()"&(
most feasible solutions to its clients’ and
associates.
New alliance strengthens North America, Middle East and Africa service offerings
CAROTRANS TEAMS UP WITH
LEADING MIDDLE EAST NVO, THE CSS GROUP
We are excited to be
partnering with CSS, an
industry leading NVO in
the Middle East. Both
our companies have
similar cultures focused
on customer care, best
in class service and the
highest quality stan­
dards. This partnership
enables us to provide the
high level of service and
support our customers
are accustomed to
CaroTrans | Greg Howard | 9082061067 | gregh@carotrans.com
CSS Group | Ken Dinnadge | 971504564390 | ken@cssdubai.com
CKL Communications | Carol Lerner | 9736356923 | ckl.communications@gmail.com
CSS Group Marketing | Amith Horra | 971504567536 | amith@cssdubai.com
CONTACT
For additional information, please visit
www.cssgroupsite.com
CONSOLIDA
TED
SHIPPI
N
G
GROUP
| ! " # $ % $ & ' ( ) * | ( ) + , & - %& . ) /4

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As CSS Dubai works closely with Ritchie
Brothers Auctioneers (RBA) we are
pleased to recommend RBA who are com‐
+!,,'&(,.(&'$!6'/!">(2!/*,?#$)**7(!"".6),!6'(
services that help their customers buy and
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1st, Ritchie Bros. launched new equip‐
+'",(2!")"#!">7(-)//)",=()"&(!"*%/)"#'(
services.
Ritchie Bros. Auctioneers Inc. (NYSE and
TSX: RBA), the world’s largest industrial
auctioneer announced the launch of a
bundle of new valued‐added services
for its customers in the U.S., Canada and
around the world. These new services,
which include detailed equipment infor‐
mation, real‐time auction results through
---A/C)%#,!."A#.+7('@%!5+'",(2!")"#!">7(
powertrain service warranties and prop‐
erty and cargo insurance, will comple‐
ment and further enhance the wide range
of customer services already offered while
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1)#!$!,!'*7(2$'D!C$'(C!&&!">(.5,!."*7(#."6'‐
nient on‐site refurbishing services and a
21‐language web site.
“Providing innovative business solu‐
tions that enable the world’s businesses
to exchange equipment with ease and
#."2!&'"#'(9)*(C''"(.%/(#.+5)"=E*(
mission since our inception, “says Steve
Barritt, Regional Manager, Ritchie Bros.
Auctioneers. “Our attention to detail and
our constant endeavor to provide value
added services to our customers has been
the cornerstone of our success. The new
services that have just been launched are
evidence of how we’ve run our business
for over 50 years, which is keeping our
customers’ needs in mind.”
Detailed Equipment Informa‐
tion – launched globally July 1, 2011
Beginning July 1, Ritchie Bros. will collect
and provide more equipment informa‐
tion online for all of its industrial auctions
around the world. Available in 21 lan‐
guages exclusively through Ritchie Bros.’
web site www.rbauction.com, detailed
equipment information will include up to
50 high‐resolution photographs of each
item, allowing customers to clearly see
key components of an item, along with
a multi‐point summary of those compo‐
nents and comments on basic functional‐
ity. This new service will enable custom‐
ers to assess equipment online more
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inspecting it at the auction site in person.
Real‐time auction results
through www.rbauction.com
– launched globally July 1, 2011
Beginning July 1, Ritchie Bros. will provide
real‐time auction results for all customers
viewing its auctions online through www.
rbauction.com. Customers will instantly
be able to see how much items have sold
for and will be able to scroll back to see
pricing for items they may have missed
earlier in the day.
The Heavy Equipment Logistics division
of CSS attended the two‐day auction from
July 19‐20th, 2011. The team was able to
network with the buyers and sellers at
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logistical solutions to the end user. The
next RBA auction in Dubai, United Arab
Emirates is scheduled for September 27‐
28, 2011.
( ) + , & - %& . ) / | ! " # $ % $ & ' ( ) | 5

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C
SS Dubai recently attended the largest ever edition
of Automechanika Middle East, which was held at
the Dubai International Convention and Exhibition
Centre, Dubai, UAE.
The 9th edition of the largest international automotive
aftermarket trade fair in the wider Middle East wel‐
comed 17,310 trade visitors from 130 countries.
In terms of exhibitors, 1,102 companies featured
products and services across the entire spectrum of the
automotive aftermarket industry represented from 52
different countries, rendering it a truly international
exhibition.
During this year’s event Dubai Customs revealed the
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of 2011 within Dubai’s automotive aftermarket sector.
Dubai’s direct trade in the automotive aftermarket for
Quarter 1, 2011 enjoyed an 11% increase over the same
period in 2010.
“Whilst the event was full of potential freight and logis‐
tics business for CSS and its global partners, it was also
an excellent opportunity to meet our existing and poten‐
tial customers. In my opinion, its one of most important
shows in the region for automotive aftermarket and we
will certainly attend the next show,” says Ken Dinnadge,
VP Business Development, CSS.
Ken Dinnadge, VP Business Development, Rahul Mathew,
Key Accounts Manager Heavy Equipment Logistics and
Hinna Hussain, Key Accounts Manager Projects, Oil &
Energy represented CSS Dubai at the recent trade exhibi‐
tion held in Dubai, UAE.
Some key facts from Automechanika Middle East 2011 :
AUTOMECHANIKA
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2010)
H(( GM7NG<(,/)&'(6!*!,./*(1/.+(GN<(#.%",/!'*(JOL(!"#/')*'(
on 2010)
H(( ;G(.12!#!)$(#.%",/=(5)6!$!."(
H(( 4%55./,'&(C=(NG(!",'/"),!.")$(,/)&'()**.#!),!."*
H(( GOL(>/.-,9(!"(.6'/)$$(*!P'(1/.+(;<G<('&!,!."
H(( 8-)/&'&()*(,9'(1)*,'*,(>/.-!">(*9.-(!"(,9'(Q!&&$'(R)*,
H(( 8%,.+'#9)"!0)(8#)&'+=(?(O(9!>9$=(@%)$!2!'&()"&(!",'/‐
esting industry spokespeople; 108 unique delegates
“Whilst the event was full of potential freight and
logistics business for CSS and its global partners,
it was also an excellent opportunity to meet our
existing and potential customers. In my opinion, its
one of most important shows in the region for au‐
tomotive aftermarket and we will certainly attend
the next show” Ken Dinnadge
MIDDLE EAST
| ! " # $ % $ & ' ( ) * | ( ) + , & - %& . ) /6

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C
aroTrans International may be
among the larger non‐vessel‐operat‐
ing common carriers when it comes
to geographic coverage and information
technology, but it operates in a manner
more consistent with a niche or regional
player.
“Although we’re a big business, we think
and act small,” said Group Chief Execu‐
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“Our strategy has always been to maintain
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whatever country we operate.”
This means CaroTrans prefers to em‐
power its managers at the branch level to
cultivate and service customers, instead
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!">(#)/>.()"&(&.#%+'",),!."7(!"(1)/?2$%">(
service centers.
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in the U.S. The only thing we export is
freight, not jobs,” Howard said. “The same
goes in other markets that we operate. All
the work is handled by local teams.”
Running the business from the branch
level out gives forwarders local access to
CaroTrans’ decision makers, he added.
Similarly, CaroTrans prefers to cultivate
future managers from within its ranks
instead of poaching employees from other
NVOs. Howard started as an entry‐level
clerk when he joined the company in 1984
and soon was tasked to open the NVO’s
European and Asian network.
“We believe in succession planning as we
build our future leaders,” Howard said.
“We have a very good mix of experience
and youth. We promote from within and
break down bureaucracy at every op‐
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known amongst the team.”
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strategy. The NVO is among 50 companies
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with Microsoft to implement its Windows.
net business platform.
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user applications which provide addi‐
tional avenues into the company and ways
for clients to interact with our opera‐
tions,” Howard said. “Internal processes
have been redesigned using new software
development tools. This in turn has led to
further innovation.”
CaroTrans was started in 1979 by Jim
Justiss of Carolina Freight Corp., and
initially prospered in the U.S./Puerto
Rico trade before expanding in the late
1980s to other world markets. In the
mid‐1990s, Carolina Freight was acquired
by Fort Worth, Ark.‐based Arkansas Best
Corp., and CaroTrans became Clipper
International, a division of the trucking
company’s domestic intermodal provider
Clipper Group.
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CaroTrans brand, Howard helped negoti‐
ate a deal with Arkansas Best to buy Clip‐
per International in 1999.
Although CaroTrans is now a subsidiary
.1(X'-(]')$)"&?C)*'&($.>!*,!#*(2!/+(Q)!"‐
freight Ltd., the NVO continues to operate
as an independent neutral consolidator,
meaning it provides less‐than‐contain‐
erload and full‐containerload services to
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Since then, CaroTrans has watched its
business expand, even during the worst of
the economic downturn in late 2008 and
2009.
“We experienced steady and consistent
export LCL volume throughout 2009 and
2010,” Howard said. “Essentially our core
business remained healthy while the
export FCL volume was more dramatically
impacted in 2009. We saw the FCL volume
rebound in 2010 to record levels as clients
shifted more volume to the OTIs (ocean
transportation intermediaries) instead of
committing all volume to the VOCCs due
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the OTIs.”
During the downturn, CaroTrans ex‐
panded its export LCL by adding 18 new
service offerings. “The weak dollar helped
create a noticeable increase in LCL import
volume, as clients shifted purchasing
patterns to smaller and more regular LCL
shipments in place of FCL,” Howard said.
The NVO experienced a marked increase
in FCL export in support from shippers
who had previously relied solely on liner
carriers for their transportation.
CaroTrans’ 2010 global volume, which
included non‐controlled import shipments
for overseas agents, was about 240,000
TEUs.
In addition to its Union, N.J., headquarters,
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including new branches opened in San
Francisco, Boston and Dallas. The NVO
plans to enter more U.S. markets this year.
Unlike some large NVOs, CaroTrans
refrains from operating its own container
freight stations. “We don’t own the as‐
sets and avoid situations where we are
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the market is contracting or expanding,”
Howard said. “We look to be the ‘anchor
partner’ with our CFS operators and con‐
nect our system via EDI. These indepen‐
dent CFS partners can also provide our
clients with an independent CFS operator
with whom they can directly contract for
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CaroTrans’ capabilities.”
In overseas markets, the NVO often works
with local consolidators. “CaroTrans has
partnered with premier neutral NVOs in
key world markets that have developed
leadership positions and strong brand
recognition in their respective regions,”
Howard said. “We see this network of
long‐term partnerships consisting of
strong regional neutral NVOs to be one
of our unique competitive advantages.
It’s hard to justify breaking that up just
CaroTrans’
local approach
Group CEO Howard outlines strategy for neutral NVO’s expansion
Greg Howard
Chief executive
.12!#'/7
CaroTrans
International
“All the work in the
VA4A(.12!#'*(/'+)!"*(
in the U.S. The only
thing we exportis
freight, not jobs.”

5. ( ) + , & - %& . ) / | ! " # $ % $ & ' ( ) | 11
to have your logo appear on a door in a
foreign port.”
That’s not to say CaroTrans doesn’t operate
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9)*(1.%/(.12!#'*(!"(8%*,/)$!)7(,-.(!"(X'-(
]')$)"&7()"&(2!6'(!"(T.">(_.">()"&(39!")7(
and most recently opened its doors in
Santiago, Chile.
“Our expansion into Chile was not through
acquisition,” Howard explained. “While
there were ample opportunities for acqui‐
sitions, we elected to disengage from an
agent relationship of more than 17 years
and establish our own company to lead
expansion in South America.
“We are attracted to Chile due to the mar‐
ket stability and the need to solidify our
position in Chile for CaroTrans’ operations
in the United States, Asia and Oceania,” he
added.
“Our philosophy regarding acquisitions is
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interested,” he said. “There are numerous
opportunities available to us but we simply
are not in the game to acquire for the sake
of acquiring. We have made it abundantly
clear, however, that we have plans to
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and South America.
“As for prime markets, we have good bal‐
ance among our top 10 markets due to the
fact that these are two‐way trade lanes
with relatively equal quantum of import
and export volumes,” Howard said. “The
only real soft spot for CaroTrans is the
Caribbean Basin. We have been precluded
from returning to this market after the
divestment of our Puerto Rico operations
(in 1999 to USF Worldwide, now YRC).
However, strong customer demand has
us evaluating our return to this region in
2011.”
CaroTrans also plans to expand its consoli‐
dation business beyond the sea. The com‐
pany operates CaroTrans Air in Hong Kong
and Shanghai, in addition to the trans‐
Tasman, as a wholesale air freight consoli‐
dator to Australia and New Zealand. “We
are conducting market research to evaluate
other niche trades where we may consider
possible expansion of the CaroTrans Air
product,” Howard said.
And it’s not all about making money. Caro‐
Trans provides funding, administrative
and operational support to Duffy Books in
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"!P),!."7(-9!#9(*%55$!'*(C..0*(,.(#9!$&/'"(
in Australia, New Zealand and the United
States in effort to improve literacy. It’s
estimated that more than 6 million books
have been distributed since the program’s
inception.
Asked how the NVO market is shaping up
for 2011, Howard said it’s anyone’s guess
right now.
“FCL shipments were once considered the
domain of the carriers, but an increasing
market share is being served by OTIs,” he
said. “Some consider this to be a cyclical
trend, but it appears to be a more perma‐
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ity and varied services offered by the OTIs.
“The success of OTIs that focus on their
core competence and innovative services
which address the changing needs of the
shipper versus those that simply chase
volume at breakeven pricing will remain in
a leading position,” he said.
(This feature is reproduced from American
Shipper by Chris Gillis with their consent)
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