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Seo benelux local_seo_17102019_slideshare


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Local SEO on an international level

Published in: Marketing
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Seo benelux local_seo_17102019_slideshare

  1. 1. Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. Local SEO is about how to optimize your website to rank better for a local audience. you need to optimize so people know where you are located and are able to find you offline (if required) Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
  2. 2. Google My Business – THE ONE • Track your data with a parameter • Search Views: A customer found your business via Google Search. Displays as “Search views” on bulk reports. • Map Views: A customer found your business via Google Maps. Displays as “Maps views” on bulk reports. • Direct search: A customer directly searched for your business name or address. • Discovery search: A customer searched for a category, product, or service that you offer, and your listing appeared. • What about Google Support • Limited knowledge • Difficult to reach old-town- ANRHITW/index.html?WT.mc_id=zELWAKN0EMEA1HI2DMH3L ocalSearch4DGGenericx6ANRHITW
  3. 3. Is GMB Google’s next cash cow?
  4. 4. How do we do this on an International level - Tools with API-Connection - Local SEO agencies I have no money… - GMB API = Free
  5. 5. Local SEO Tools
  6. 6. Tips & Tricks • Google = not available for bulk posting • Will Google charge? • Local • What is it and what should I do? • Claim your knowledge panel (with GSC) • Strong Brand signal! • Consistency in everything (phone number, etc.)
  7. 7. Tips & Tricks • Yandex Sprav & other local players • Personal relationship! to everything – and don’t wait • GMB only stores 100 latest reviews • Bulk verification is key, especially in certain areas (Middle-East, Africa) • Postcards = NO GO • Almost everything is changeable on GMB, don’t take no for an answer, you just need to talk to the right person.
  8. 8. Questions?