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Effective small business web design is very important to the success of any business operation. Your website can not only increase profits for your business, but it can retain existing customers and attract new ones. It is important to understand your business web design is a direct reflection of your business and your goal is to make the best possible first impression. Visitors come to a business website looking for information on which to make a decision. Content with substance will increase a visitor’s confidence in your business and your products. Even though the design of an effective business website should only be limited by the imagination of a professional web designer, it doesn’t have to be complicated. Your website should focus on delivering quality content that people need and other businesses want to add to their linking profiles.