Use Blog Comments to Build Your Brand


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Learn 5 ways to build credibility and community using blog comments. You can gain a host of benefits from commenting on blogs, including building relationships with bloggers, networking with like-minded people who share your interests, and positioning yourself as an authority, and driving traffic back to your website.

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Use Blog Comments to Build Your Brand

  1. 1. USE BLOG COMMENTS TO BUILD YOUR BRAND 5 Ways to Build Credibility and Community Using Blog Comments Miss Kemya PHISCOMARKETING.COM marketing strategy  social media management
  2. 2. BEFORE YOU BEGIN COMMENTING  Make sure you have a complete gravatar profile  What is a gravatar?  A gravatar is an image that appears beside your name when you comment on blog posts, web forums, etc.  It’s a custom avatar that follows you all around the web.  It hyperlinks to your company website.  Click here for more information on gravatars
  3. 3. Reason 1 ACKNOWLEDGE THE BLOGGER  Tell the blogger they aren’t writing to dead air. A comment tells the blog owner know you saw the post.  Without comments, a blogger can’t put a name to a page visit. So let them know you’re there and you’re listening,  Comments let the blogger know that you’re enjoying the information and finding it useful.  Validate the content shared by letting the writer know how helpful it is.
  4. 4. Reason 2 GET SOME LINK LOVE  Most blog comment forms ask for your email address and/or website. When your comment appears your gravatar will appear along with it. If the reader clicks your name it will lead them straight to your website.  Some bloggers install plugins, such as CommentLuv, which will automatically add a hyperlink to your latest comment and/or blog post in your comment area.  This is an extra incentive to bloggers to leave a thoughtful comment.  It’s yet another juicy link back to your own blog/website. Pretty cool!
  5. 5. Reason 3 PROMOTE YOUR INTERESTS & EXPERTISE  A thoughtful comment that adds to a post, or offers a different perspective, will promote your interests and expertise, both to the blog owner and readers.  Commenting helps build relationships and visibility with other bloggers, business owners, and future clients.  As traffic increases for that blog post, so will your visibility, and potential of people seeing your comment and visiting your blog.  This can spark an extended discussion, additional comments, and the start of new relationships.
  6. 6. Reason 4 DRIVE WEBSITE TRAFFIC & BACKLINKS  A reader that likes or agrees with your comment may visit your website. I regularly get new blog visitors from other blogs when I leave a comment.  Commenting is great for SEO and backlinks. Backlinks are links back to the content on your page. They give search engines an idea of how popular and relevant your site is.  Remember in reason #2 where most comment forms ask for your email and website? This is an automatic backlink to you. Who doesn’t want to increase their SEO?
  7. 7. Reason 5 BUILD RELATIONSHIPS AND COMMUNITY  Commenting on a person’s blog can help open the door to them visiting your blog and returning the favor. This happens more often than not, and it just may lead to a great business friendship.  If there are blogs that you visit frequently, and you post thoughtful comments that add to the discussion, you’ve just become a part of the blog’s community.  It’s all about relationships and visibility. You never know where your next opportunity may come from.
  8. 8. A SOCIAL MEDIA COMMENT IS NOT THE SAME THING  Many people give a brief comment on Twitter or Facebook, but that’s not the same as commenting directly on the post.  Post your comment directly on the blog itself.  Of course the icing on the cake would be to add a comment in both places, the blog and via social media. So go ahead, share the love!
  9. 9. MEET THE AUTHOR Connect with Me  Tweet Me: @MissKemya  Facebook Profile: Miss Kemya  Facebook Fan Page: Phisco Marketing  LinkedIn: Kemya Scott  Pinterest: Miss Kemya Marketing Strategist & Social Media Manager at Phisco Marketing  Website:
  10. 10. FOR MORE INFORMATION Did you find this information useful? If so, I’d love for you to take a look at the full detailed blog post at and leave a comment. Thank You